Every week we round up the most-important, most-interesting, most-relevant, and sometimes most-bizarre news for and about Amazon sellers. Check in each Friday afternoon to catch up on what’s making news this week. Amazon policy changes, FBA, logistics, fees, expansions, counterfeits, advertising and PPC, black-hat tactics, law and government involvement, warehouses and workers, privacy and data usage, intellectual property, seller liability, Prime Day, Q4 prep . . . if it’s news that affects Amazon sellers, you’ll find it here.
On September 8, 2020, Amazon posted an announcement in Seller Central that they would be making changes to the Buyer-Seller Messaging Guidelines, effective November 3, […]
What does it take to get the much-coveted Amazon Best Seller badge for your product? is pursuing the badge worth your investment as a seller or are your efforts better spent elsewhere? Learn everything you need to know about the Amazon Best Seller badge, including the 3Cs: Competition, Calculation, and Category.
How much does it cost to sell on Amazon? It depends. Amazon seller fees vary by the category of product, how much you sell, etc.
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Amazon AdvertisingSee all
It’s a running commentary around the Seller Labs offices that most questions are answered with, “It depends,” especially when it comes to Amazon Advertising strategies. “What should my ACoS be?” “How many clicks without conversion mean that the keyword isn’t working?” “How much should I be spending on Amazon Advertising?” The reason that we use “It depends” so frequently is because every business is different. The advertising goals that work for one business likely won’t work for another. Even within one company, the goals of separate campaigns will vary. Here’s how to define your Amazon advertising goals and strategies.
As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t enough. The game has changed and the question is no longer: “Are you using Amazon Advertising?” but instead: “How well are you using Amazon Advertising?” Download this whitepaper to learn how to get started with Amazon sponsored ads.
In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the most of your campaigns. You’ll also learn how these numbers work together to understand their fluctuations in tandem. A decreasing ACoS may result in an increasing TACoS. Jeff and Bret are also sharing their favorite advertising features inside Seller Labs Pro, PLUS their favorite reports from Seller Central.
Amazon SEOSee all
It’s no secret that you need compelling Amazon product listings if you want to turn shoppers into buyers. To do this, you must commit to a process of ongoing Amazon product listing optimization that resonates with both the Amazon search algorithm and human shoppers. Here are 4 tips to improve your Amazon product detail pages and boost conversions.
To reach as many shoppers as possible and to convert those shoppers into buyers, Amazon sellers need to ensure that their search engine optimization (SEO) tactics are effective and ongoing. Achieving Amazon SEO success entails creating and maintaining product detail pages that perform at the highest-level possible — even before a shopper visits the page. That’s where a well-formulated Amazon SEO strategy comes in. Here are 4 tips to help you build that strategy.
Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.