17Feb

Resonate’s Origin Story

It all started in 2016. After years working with Amazon sellers and other eCommerce entrepreneurs, I noticed a gap in the industry. Whenever I attended a conference as an attendee or a speaker, I noticed that every presentation was geared toward the most-novice audience members. I appreciate striving for inclusion and solidifying the basics, but […]
14Feb

ICYMI Amazon Seller News February 8-14, 2020

China Focus: Coronavirus Effects on Amazon and eCommerce  Amazon Statement: Important Notification Regarding Impacts of the Novel Coronavirus  Amazon Pulls Out of Major Barcelona Telecoms Conference Over Coronavirus NRF: Coronavirus Could Cause 13% Import Drop at US Ports Alibaba.com Rallies Medical Suppliers for the Coronavirus Outbreak The Dragon Gets the Flu (Guest Post by Eric […]
14Feb

The Dragon Gets the Flu (Guest Post by Eric Heller)

This article was originally published by Eric Heller on LinkedIn on February 12, 2020. As a friend of Seller Labs, Eric has generously allowed us to repost the article on our site so that our readers can benefit from the information. One of my favorite quotes is by William Gibson: “The future is already here. […]
11Feb

Amazon Demand Side Platform: Understanding DSP Advertising [2020]

Why You Should Consider Using the Amazon Demand Side Platform Online sellers are always looking for new and exciting ways to reach potential buyers. High-quality display ads and video ads are a terrific means of letting the public know about the amazing products you have available. This is why Amazon has created its own Demand […]
07Feb

ICYMI Amazon Seller News February 1-7, 2020: Coronavirus, China & Commerce Edition

I want to start out this week’s ICYMI News for Amazon Sellers with some important news that doesn’t just affect Amazon sellers or buyers, but touches every facet of commerce today. Let’s talk about coronavirus and what it means not just for health, but for travel, sourcing, manufacturing, importing, networking, prices, inventory, and everything else you […]
05Feb

Trade Show Tips: How to Get the Most from Conferences, Expos, and Shows

As an eCommerce solutions provider, the Seller Labs team travels to a lot of trade shows and events each year. I’ve been with Seller Labs now for over five years, which means I’ve attended my fair share of events — working the booths and walking the floors. As the event planner for Resonate, I’ve also […]
31Jan

ICYMI Amazon Seller News January 25-31, 2020

Amazon’s Q4 Results and Prime Growth Amazon Crushes Earnings, and Here’s the Most Impressive Part  Amazon Soars on a Sales and Earnings Beat: 6 Key Takeaways Bezos Is $12.8 Billion Richer After Amazon Delivers Strong Holiday Sales Amazon Reports Strong Holiday Shopping Results and Prime Milestone Around and About Amazon Amazon Restricts Employee Travel to […]
30Jan

Using Buyer Personas for Targeted Selling Tactics

Let’s start with a question: When you first conceptualized your business, brand, and product line, did you start by identifying what you wanted to do or the audience you wanted to reach? Don’t worry, there’s no wrong answer!  Some entrepreneurs want to reach a certain demographic so they focus their talents on doing just that. […]