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Amazon is constantly rolling out new ways to help sellers scale their businesses, and the most recent is the Amazon Brand Store. With this in view, Amazon is opening up more eCommerce features for third-party sellers that had been exclusively reserved for wholesale vendors, like A+ Content, for example. By adding more opportunities to showcase brand stories, smaller sellers can get their products in front of a bigger target audience

Every week we round up the most-important, most-interesting, most-relevant, and sometimes most-bizarre news for and about Amazon sellers. Check in each Friday afternoon to catch up on what’s making news this week. Amazon policy changes, FBA, logistics, fees, expansions, counterfeits, advertising and PPC, black-hat tactics, law and government involvement, warehouses and workers, privacy and data usage, intellectual property, seller liability, Prime Day, Q4 prep . . . if it’s news that affects Amazon sellers, you’ll find it here.

As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t […]

Amazon is constantly rolling out new ways to help sellers scale their businesses, and the most recent is the Amazon Brand Store. With this in view, Amazon is opening up more eCommerce features for third-party sellers that had been exclusively reserved for wholesale vendors, like A+ Content, for example. By adding more opportunities to showcase brand stories, smaller sellers can get their products in front of a bigger target audience

As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t […]

On January 14, 2021, Amazon released a new report for advertisers! You can now access the Sponsored Products Impression Share Report to help you make […]

In this white paper learn how Amazon A+ Content allows brand owners to customize listings with images and further details to augment product pages to stand out in a crowded marketplace.

Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.

How do you choose keywords for Amazon? Replace “I think” and, “my gut says” with data-driven SEO research on Google & Amazon.