Blog
Every week we round up the most-important, most-interesting, most-relevant, and sometimes most-bizarre news for and about Amazon sellers. Check in each Friday afternoon to catch up on what’s making news this week. Amazon policy changes, FBA, logistics, fees, expansions, counterfeits, advertising and PPC, black-hat tactics, law and government involvement, warehouses and workers, privacy and data usage, intellectual property, seller liability, Prime Day, Q4 prep . . . if it’s news that affects Amazon sellers, you’ll find it here.
How To Win This Cyber 5 originally aired live on Wednesday, November 18, 2020. Information provided was up-to-date as of that date. Over the years, […]
Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.
Amazon PPC or Sponsored Advertising is essential. Learn everything you need to know in 2020 with this comprehensive guide.
Connect with Seller Labs
Amazon Advertising
See allAmazon PPC or Sponsored Advertising is essential. Learn everything you need to know in 2020 with this comprehensive guide.
The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon […]
It’s a running commentary around the Seller Labs offices that most questions are answered with, “It depends,” especially when it comes to Amazon Advertising strategies. “What should my ACoS be?” “How many clicks without conversion mean that the keyword isn’t working?” “How much should I be spending on Amazon Advertising?” The reason that we use “It depends” so frequently is because every business is different. The advertising goals that work for one business likely won’t work for another. Even within one company, the goals of separate campaigns will vary. Here’s how to define your Amazon advertising goals and strategies.
Amazon SEO
See allRegardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.
How do you choose keywords for Amazon? Replace “I think” and, “my gut says” with data-driven SEO research on Google & Amazon.
It’s no secret that you need compelling Amazon product listings if you want to turn shoppers into buyers. To do this, you must commit to a process of ongoing Amazon product listing optimization that resonates with both the Amazon search algorithm and human shoppers. Here are 4 tips to improve your Amazon product detail pages and boost conversions.
