19Jul

ICYMI Special Edition: Amazon Prime Day 2019 Recap

Special Edition: Amazon Prime Day 2019 Recap Prime Day 2019 Assessments Official Amazon Press Release: Alexa, How Was Prime Day? Prime Day 2019 Surpassed Black Friday and Cyber Monday Combined. What 5 Stats Say About Prime Day 2019 How Prime Day 2019 Played Out Amazon Says This Year’s Prime Day Surpassed Black Friday and Cyber […]
  • Lena R. Liberman
  • On July 19, 2019
  • 0 Comments
  • Amazon Prime, amazon seller news, prime day
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16Jul

[Webinar] Top 10 Questions to Ask When Launching a Product on Amazon – Tues, Aug 13th 2019 @ 2:00PM EDT

Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products on Amazon, how to test the audience to see if your product will be successful and strategies to help your brand stand out from the competition.
15Jul

Brand Registry Is Just the Beginning: A Roundup of Amazon Anti-Counterfeiting Programs

As brands selling on Amazon grapple with counterfeiters, Amazon is introducing programs that put more power into brand owners’ hands. If a company holds an active, live trademark in the US (other country eligibility requirements are available from Amazon), it can enroll in Amazon Brand Registry. Once registered, companies can unlock numerous features designed to […]
  • Molly Bryant
  • On July 15, 2019
  • 0 Comments
  • amazon black hat tactics, brand registry, counterfeits/fakes
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10Jul

Amazon’s Transparency Program: Another Weapon in the Fight Against Counterfeits

We’ve been covering black-hat tactics for a few weeks now, and the frequent comment we hear is, “Amazon’s just not doing enough to prevent counterfeit products and bad actors.”  There is definitely more to be done, but one program you may not have heard about takes direct aim at counterfeit products.  First introduced in 2017, […]
  • Molly Bryant
  • On July 10, 2019
  • 0 Comments
  • amazon black hat tactics, brand registry, counterfeits/fakes
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08Jul

Building Your Brand on Amazon: Know Your Customers

Amazon has redefined the term “brand” in a way that differentiates between sellers with their own lines of products (applicable to both vendors and sellers who own their trademarks) and sellers who resell products for which they do not hold trademark. But is there really a difference when it comes to building your brand on […]
  • Katie Reilly
  • On July 8, 2019
  • 0 Comments
  • amazon business, brand registry, branding
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06Jul

ICYMI Amazon Seller News June 29-July 6, 2019

This Week’s Big Story: Assessing 25 Years of Amazon This Week in Tech History: Amazon’s 25th Birthday Amazon at 25: The Story of a Giant Amazon at 25: The Magic That Changed Everything These Are the Acquisitions That Have Made Amazon the Giant It Is Today Amazon Launched 25 Years Ago: Here Are 3 of […]
  • Lena R. Liberman
  • On July 6, 2019
  • 0 Comments
  • Amazon Prime, amazon seller news, incentivized reviews, prime day
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03Jul

[Tip Sheet] 4 Reasons Why You Should Enroll in Amazon Brand Registry

The Amazon Brand Registry program identifies brand owners to Amazon while helping owners protect their intellectual property, find and report infringement violations and better represent their brand. We recommend all brands who have an active, registered trademark enroll in Amazon Brand Registry to benefit from counterfeit protection as well as control the brand experience your customers have on the world’s most popular e-commerce site. Here are four reasons why you should take a closer look at enrolling in Amazon Brand Registry today!
  • Brooke Akers
  • On July 3, 2019
  • 0 Comments
  • amazon advertising tips, amazon brand registry
  • 4 likes
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