About Seller Labs

A Passion for Driving Growth, and a Commitment to Quality

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The Seller Labs Story

We help sellers succeed on Amazon and beyond by letting them focus on the right things through data-driven decisions.

In 2013, Brandon Checketts created Feedback Genius as a solution to increase his volume of seller feedback without investing manual hours chasing customers for these reviews. Thus, Seller Labs was born.

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Since then, Seller Labs has expanded its platform to solve other problems for sellers. We offer tools for Amazon keyword research, PPC advertising, product discovery and inventory management, as well as consolidate the data in a single, easy-to-use seller dashboard.

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Our work hasn’t gone unnoticed. We speak at dozens of conferences and trade shows every year in the Amazon and eCommerce space. In 2015, we were named the most innovative startup in the Atlanta area. We’ve also been lucky enough to be named to the Inc. 500’s list of fastest growing companies twice!

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In 2019, we acquired X-Cart, an eCommerce platform provider with 20+ years of experience in the business, to expand our expertise even further by offering our clients an opportunity to grow their business beyond Amazon and create their own online store right from the Seller Labs Dashboard.

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This year, we hired our 200th employee, helping us better serve the eCommerce community! As our team continues to grow, so does our mission to help brands sell better and smarter.

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Breaking Breaking

Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

In-depth video and blog post to follow. Subscribe to fee change updates here.


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