Seller Labs Data Hub:
Integrate every Amazon Data stream into one unified system
Deliver reliable, real-time data to your tools, dashboards, and workflows.
The Seller Labs Data Hub puts the full power of your Amazon data at your fingertips. Instantly connect, organize, and access every metric that drives your business — all in one place.
No more wasted hours downloading reports or patching together APIs. With real-time, standardized data including profitability, inventory, and advertising performance, ready via SQL or API, you can move faster, uncover deeper insights, and make confident decisions that fuel growth.
Integrated Systems
We centralize your profitability, inventory, and advertising data from key Amazon sources:
- Selling Partner API (SP-API): Amazon’s main API for sellers, providing secure access to sales, inventory, pricing, and order data directly from Amazon’s marketplace.
- Advertising API: Allows access to Amazon Ads data — including campaign performance, keywords, and budgets — for Sponsored Products, Brands, and Display ads.
- Amazon Marketing Stream: An enhancement to the Advertising API that delivers intraday, real-time advertising metrics and campaign updates from Amazon Ads, improving reporting speed and automation.
- Seller Central: Amazon’s web-based portal for sellers to manage listings, inventory, fulfillment, advertising, and business analytics.
Keeping up with all of the APIs, Reports, and related changes can be overwhelming for a small team.
Seller Labs Data Hub integrates seamlessly with every major Amazon system — so you don’t have to.
Instead of juggling endless APIs, reports, and updates, all your data comes together in one reliable, easy-to-access place.
That’s the Seller Labs Data Hub — where your eCommerce data is standardized, organized, and always ready to work for you.
Convenient access via API or SQL
Data Hub is accessible via:
- SQL
- Seller Labs API
- Zapier (via our API connection)
Having all of the data in the world is only valuable if you can use it where you need it.
That’s why we provide seamless access through SQL and our API.
Supported Systems:
- Tableau
- Microsoft Power BI
- Looker Studio (Formerly Google Data Studio)
- Any other SQL Visualization tool
SQL to the Rescue
SQL is widely adopted by all major reporting or visualization tools. Our technology gives you direct querying access to a live MySQL environment optimized for real-time analytics.
For heavier workloads or large-scale analysis, you can sync to Redshift, Snowflake, or other modern data warehouses.
That means faster insights, no manual exports, and analytics that stay up to date automatically.
Seller Labs API
The Seller Labs API provides all access to the same data that is available in SQL database.
Integrate with tools like Zapier or Airtable, or build your own custom applications.
With Data Hub, you’ll
Never have broken dashboards again
Create beautiful, real-time reports and dashboards
Connect directly to Seller Central for added insights that grow your business
Gain a competitive advantage with real-time insights that drive action
Save Your Time and Effort
Learn how to accelerate your productivity using E-Commerce data that’s ready for you today.
What is Seller Labs Data Hub?
Seller Labs Data Hub is a centralized data platform that consolidates your Amazon sales, inventory, advertising, and profitability data into a single, standardized system. It eliminates the need to manage multiple APIs, reports, and manual exports by delivering unified, real-time data ready for reporting and analysis.
Which Amazon systems does Data Hub integrate with?
Data Hub integrates with Amazon’s Selling Partner API (SP-API), Advertising API, Amazon Marketing Stream, and Seller Central. These integrations allow you to access operational, financial, and advertising performance data in one place.
How can I access my data in Data Hub?
You can access your data via direct SQL connection, the Seller Labs API, or through third-party tools such as Tableau, Power BI, Looker Studio, and other SQL-compatible visualization platforms. For more advanced use cases, data can also be synced to modern warehouses like Redshift or Snowflake.
Is the data real-time?
Data Hub is designed to provide near real-time data where supported by Amazon’s APIs, including intraday advertising metrics through Amazon Marketing Stream. Data freshness depends on the source system and Amazon’s update cadence.
What types of data are available in Data Hub?
Data Hub includes sales performance, order data, inventory levels, pricing, advertising metrics (campaigns, keywords, budgets), and profitability-related data. All data is standardized into a consistent schema to simplify reporting and analysis.
What is the Seller Labs Data Dictionary?
The Seller Labs Data Dictionary is a complete reference of all tables, fields, and metrics available within Data Hub. It explains each data element, including definitions and calculation logic where applicable. You can view the full Data Dictionary here.
Do I need technical experience to use Data Hub?
Not necessarily. Non-technical users can get started with tools like Looker Studio or Tableau for visual, no-code reporting. Technical users and analysts can connect via SQL or API for more advanced reporting, automation, and custom application development.
How does Data Hub help prevent broken dashboards?
By centralizing and standardizing Amazon data into a stable schema, Data Hub reduces disruptions caused by API changes, report structure updates, or inconsistent field naming. This creates a more reliable foundation for dashboards and automated reporting.
Can agencies or multi-brand sellers use Data Hub?
Yes. Data Hub is designed to support agencies, aggregators, and brands managing multiple accounts by providing scalable, centralized access to standardized data across accounts.
What happens if Amazon changes its APIs or reporting structure?
Data Hub absorbs and manages those changes within the platform, maintaining a consistent schema for users. This reduces the operational burden on your team and protects your reporting workflows from breaking due to upstream changes.