Resources

Sell Successfully on Amazon

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How to Sell on Amazon: A Guide for Beginners and Experts Alike

Selling on Amazon is challenging, even for experienced sellers and brands. The challenge is often in part due to merchants not fully understanding the Amazon model and their part in creating and perpetuating growth. Learn about the Amazon flywheel and your part in turning the gears. Once you understand that and put best practices to work, you’ll master how to sell successfully on Amazon.

Know Your Numbers: How to Not Drown in Advertising Data

In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the most of your campaigns. You’ll also learn how these numbers work together to understand their fluctuations in tandem. A decreasing ACoS may result in an increasing TACoS. Jeff and Bret are also sharing their favorite advertising features inside Seller Labs Pro, PLUS their favorite reports from Seller Central.

Understanding Amazon Black-Hat Tactics & Protecting Against Them: Your Terminology Guide

The Amazon ecosystem is rich with opportunity, but it’s also highly competitive, which inspires unethical schemes that seem to appear with dizzying speed. The amount and variety of unscrupulous behaviors on the Amazon Marketplace has become its own shadowy empire (known as the world of Amazon black-hat tactics), complete with its own language and jargon. In order to understand the dangers you face and how to protect your eCommerce business, Amazon sellers and brand owners must understand the threats posed to them as well as the language of such dark dealings. To help you comprehend the perils of black-hat tactics used on Amazon and to assist you in protecting your business and prospering, Seller Labs presents this updated guide.

Amazon Advertising

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Amazon Ad Campaign Strategy Boosts Tech Company’s Monthly Sales 338%

Learn how Seller Labs PPC managed services launched an Amazon ad campaign strategy that boosted the company’s monthly Amazon advertising revenue from $12,301 to nearly $200,000, simultaneously decreasing the company’s ACoS by 91% and achieving a final ACoS of just 3.99%.

Getting Started with Amazon PPC: Your Guide to Sponsored Advertising

Amazon PPC or Sponsored Advertising is essential. Learn everything you need to know in 2020 with this comprehensive guide.

Understanding the New Amazon Advertising (and Getting Back to Basics)

Are you up to date on all of the changes Amazon is making to their advertising platform? Here at Seller Labs, our goal is to […]

Getting Reviews

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Unorthodox Review Approach Leads to 50% Amazon Sales Increase

Kevin Vegors was a new Amazon seller looking to improve the discovery of his health supplements brand. He needed something more than detail page optimizations to improve his products’ discoverability. That’s when he discovered that he could automate his buyer-seller emails using software. But he quickly outgrew his limited first solution. Kevin discovered that he could send unique messages to repeat buyers through Feedback Genius’ “Repeat Buyers Filter.” After switching to Feedback Genius, he was then able to provide value and build a brand identity by sending a unique message to the customer after every purchase. Feedback Genius Case Study Results: 50% increase in Amazon sales with 30% of customers reordering each month, became number one in his category within 4 months, 900+ five-star verified Amazon reviews

How to Get Reviews on Amazon in 2020

Every eCommerce entrepreneur wants to know how to get reviews on Amazon. And rightfully so, reviews not only fuel rankings in Amazon’s search results, they are a difference-maker when it comes to whether or not a customer buys your product. However, getting Amazon reviews is the tip of the iceberg when it comes to the often-misunderstood buyer-seller communication on Amazon. Get the full story (and more seller feedback and product reviews while respecting Amazon’s rules).

How to Stay Compliant With Buyer-Seller Messaging

On September 8, 2020, Amazon posted an announcement in Seller Central that they would be making changes to the Buyer-Seller Messaging Guidelines, effective November 3, […]