03Jun

How to Get Reviews on Amazon and Improve Your Amazon Seller Feedback

Every eCommerce entrepreneur wants to know how to get reviews on Amazon. And rightfully so, reviews not only fuel rankings in Amazon’s search results, they are a difference-maker when it comes to whether or not a customer buys your product. However, getting Amazon reviews is the tip of the iceberg when it comes to the often-misunderstood buyer-seller communication on Amazon. Get the full story (and more seller feedback and product reviews while respecting Amazon's rules).
27May

The Ultimate Amazon Feedback Email Experiment: How A/B Email Testing Can Improve Amazon Product Reviews and Seller Feedback

A/B testing, also known as “split testing,” allows you to create and run two comparison messages and analyze email opens, click-throughs, and conversion rates to determine the better performer. Within the Seller Labs Pro Communication Center Powered by Feedback Genius, A/B testing works alongside message analytics to help you identify and optimize the message content and configuration that best helps you achieve your communication goals with regard to seller feedback, product reviews, and customer service.
21May

Feedback Genius Case Study

Kevin Vegors was a new Amazon seller looking to improve the discovery of his health supplements brand. He needed something more than detail page optimizations to improve his products’ discoverability. That’s when he discovered that he could automate his buyer-seller emails using software. But he quickly outgrew his limited first solution. Kevin discovered that he could send unique messages to repeat buyers through Feedback Genius’ “Repeat Buyers Filter.” After switching to Feedback Genius, he was then able to provide value and build a brand identity by sending a unique message to the customer after every purchase. Feedback Genius Case Study Results: 50% increase in Amazon sales with 30% of customers reordering each month, became number one in his category within 4 months, 900+ five-star verified Amazon reviews
19May

Prime Day 2020 & How You Can Prepare for Anything

Early reports indicated that Amazon’s famous July event is likely to be postponed, possibly until October. Amidst coronavirus concerns, it’s looking increasingly likely that this is the case. We’ve seen extended dates for Prime Day 2020 for sellers to submit both inventory as well as lightning deals. Many sellers utilize Prime Day to pad slower […]
13May

Seller Feedback vs. Product Reviews: It Takes Both to Build Your Amazon Business

Understanding the nuances of Amazon seller feedback vs. Amazon product reviews will help you set realistic (and ambitious) goals, meet them, and build a trustworthy reputation on Amazon — all while boosting sales, rising in rank, and inspiring customer loyalty. The best way to build a trustworthy reputation and grow your business on Amazon is […]
06May

6 New Seller Labs Pro Features You May Have Missed

We’ve been rolling out a ton of new features to Seller Labs Pro that it can be hard to keep track. No matter the size of your business, these features are instrumental in helping you be successful and grow your business on Amazon.  Request a Review Automation In case you missed it, we recently announced […]
05May

Amazon Sponsored Products Strategy: How to Organize Campaigns

Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from […]