Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.
Like most Amazon businesses, you’re rushing to make sure all of your Q4 preparations are complete. We’ve put together a handy guide navigating the best practices that you still have time to do, along with the things that are too late to get done.