Have you looked at our Amazon holiday calendar lately? Black Friday and Cyber Monday are just around the corner, ready to reward the prepared, and punish the unready. While you may feel that 2019 has gotten away from you, it’s not too late to take action and take advantage of the rising tide of customers. We’ve organized […]
Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.