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Will Marcotte

Will is a Marketing Manager with Seller Labs Services. He not only has multiple years' experience in the space, but prides himself on his ability to adapt to changes and help impart the impact of those changes to others.

Posts by Will Marcotte

Amazon Sponsored Products Strategy

Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.

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