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Will Marcotte

Will is a Marketing Manager with Seller Labs Services. He not only has multiple years' experience in the space, but prides himself on his ability to adapt to changes and help impart the impact of those changes to others.

Posts by Will Marcotte

Keymaster Games Boosts Revenue with Seller Labs Services Guiding Its Amazon Advertising

Amazon Advertising can be quite tiresome and unrewarding, until you have a professional assistant ready to do all the heavy lifting on your behalf. We had a quick talk with one of our clients, Matt Aiken, the Chief Executive Officer at Keymaster Games, telling his own story about the challenges his company had to confront and how the Seller Labs Services team helped to resolve them.

How to Avoid Chinese New Year Shipping Delays and Maintain Healthy Amazon Inventory Levels

When you sell on Amazon, you face several challenges, not the least of which is sourcing and manufacturing your product. There are myriad options for how and where your product can be manufactured, with a large number of reasons for doing this in mainland China rather than in the U.S. With all the pros and cons of this approach, one major factor needs to be considered each Holiday Season: Chinese New Year.

Q4 Takeaways: Readjust Your Amazon Advertising Strategy to Increase Amazon Sales in 2023

We’re right in the thick of it, the fourth quarter of the year and one of the busiest shopping seasons ever. With so many shoppers on the platform, that should also translate to a huge boost in sales for you as a seller. However, you must have the right strategy for your products to see that success. Let’s take a look at the key metrics you may want to keep an eye on this year to keep track of for the next one.

Amazon Sponsored Products Strategy

Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.

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Ready for Amazon Prime Day 2022?

Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!

    Breaking Breaking

    Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

    In-depth video and blog post to follow. Subscribe to fee change updates here.

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