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How to Build a Thriving Online Community Around Your Brand and Why is it Pivotal?

What is the first thing you visualize upon hearing the "Just do it" slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a solid brand identity and need no more flowery introductions. What makes them recognizable or shall I rephrase the question for "Who" is the better word here? Loyal customers unwittingly do the lion's share of brand promotion, especially for sports brands.

Case Study: Vermont Teddy Bear's Success

In gearing up for our Resonate 2019 conference in May, we’re shining the spotlight on presenter and long-time Seller Labs client Liz LaVallee of The Vermont Teddy Bear Company. Liz is Director of Online Marketplace Development at VTB and she’ll be speaking at Resonate as well as the Resonate Women’s Mastermind special event. If you […]


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