[Case Study] Seasonal Amazon Advertising Strategy Delivers 147% Halloween Ad Sales Increase Over Previous Year
A mid-size apparel company sought to shine a spotlight on some of its Halloween season products that had performed well but needed more visibility. With the opportunity to double a normal month’s revenue in October, the company reached out to its Seller Labs Managed Services (SLMS) team. The company’s account manager . worked with the client to develop aggressive advertising strategies two months in advance of the peak buying time.
The SLMS team developed a multiple part strategy that included a mixture of price adjustments, fixed bidding with bid modifiers for placement, and aggressive manual campaigns.
Learn how the SLMS team sought to grow ad sales early in the season, and optimize later in the season to reduce ACoS while enjoying the improved organic rank from high sales.
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