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ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better

Jessica Wright
Jessica Wright Author
Jessica Wright

Since no one can hit their target with their eyes closed, we are here to help eCommerce businesses to stay focused on the hottest Amazon seller news and trends. While getting actionable insights from your Amazon Account Health page, you still need a credible and relevant source of information to make your Amazon boat sail in the right direction.

Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies and upcoming Amazon Seller Conferences: we’ve got you covered.

Whether it is a quick catch up on Amazon policies, a golden nugget from Seller Labs experts, or any other news event affecting Amazon sellers, this is a place for you to study up, In Case You Missed It.

Jessica Wright, Amazon Brand Strategist at Seller Labs

The Hottest on Amazon:

2023 Amazon Fee Change Dates -Infographics

👉 Fall Prime Deal Event Timeline

  • The Fall Prime Deal Event (FPD, aka Prime Day 2) was confirmed earlier this year to return for another year, most likely in September/October. 

Some key call-outs for the US Marketplace:

  • We have one week until August 8, the deadline to submit Best Deals, and one month until  September  the deadline for Lightning deals. All sellers should be checking their deals dashboard for eligible items!
  • Six weeks remain before the September 12 FBA inventory cut-off date. This is the date by which general inventory must arrive at FCs to be processed in time to be sellable for the event. Shipments can often take up to 5 weeks to receive, so sellers need to think about inventory for this event today and make moves to get their stock inbound ASAP.

Additionally, vendors have about six weeks before the September 16 inbound shipping cut-off. This is the date by which deals inventory must be inbound for Amazon to prioritize and receive this inventory in time to support deal events.

👉 Fee Discounts Are Back!

  • Amazon is once again offering a fulfillment fee discount for a limited period for eligible ASINs. Sellers will receive a fulfillment fee discount if the recommended minimum number of units are received at the fulfillment center within the specified time. These discounts typically apply to high-volume selling items that Amazon wants to ensure never stock out. Still, we can feel pretty confident recommending our clients take advantage of the incentive. Full list of items eligible can be found by checking the Restock Inventory page.

👉 Top 10 Rejection Reasons for Sponsored Brands Static Ads

  • Amazon Ads recently shared a new guide so that Advertisers can learn the top ten reasons why Sponsored Brands’ static ads and custom creatives are rejected. Use this guide for best practices on how to receive campaign approval by pre-moderation!

👉 Sponsored Products Rules and Recommendations Guide

  • Amazon Ads also shares a new resource with updated details for Sponsored Product ads. Use this resource to discover the latest Sponsored Products rules and recommendation updates, where you can find them, and how to implement them across your entire book of business.

👉 Amazon Prime Day 2023 – The Results

  • Day one of Prime Day 2023 was the single largest sales day ever on Amazon, according to the Amazon press release. Sellers are reporting record sales days and other brand-building wins, creating a lot of buzz for the confirmed but not yet determined date for the Fall Prime Deal event (aka Fall Prime Day or Prime Day 2) coming in September-October, 2023.

👉 Amazon EU News

  • To be compliant with the EU Digital Services Act (DSA), an initiative to enhance ad transparency, Sellers in the EU marketplace will need to review and confirm their “Advertiser Name” as well as “Payer Name” in the Amazon Ads system by July 24, 2023. This information will inform shoppers about the ads they’re watching, such as the name of the advertiser (advertiser name), the name of the person who paid for the ad (payer name), and why they are seeing the ad. This applies to all Amazon EU sites: Belgium, Poland, Netherlands, Sweden, Italy, Spain, France, and Germany.

👉 Low-Price FBA Rates to Replace ‘Small and Light’

  • The Fulfillment by Amazon (FBA) Small and Light program has provided sellers with an option to enroll low-price, small, and light products into this program to receive lower FBA rates because the program showed slower shipping speeds than standard FBA. Amazon has decided to end the US FBA Small and Light program and instead lower the standard FBA rates for all low-price products.

Enrollment of new products into the S&L will end after July 1, 2023. Starting August 29, 2023, US FBA will introduce these lower FBA rates for all items priced below $10*. Any eligible items will automatically receive the low-price rates and will not be subject to 2023 holiday peak fulfillment fees that will apply from October 15, 2023, through January 14, 2024.

New FBA rates for low-price products will be an average of $0.77 lower per item than the current FBA rates for these products. However, if your products were enrolled in Small and Light and are priced below $10*, this change will mean that you will pay about $0.30 more per item than with Small and Light, but your items will now ship with the faster FBA fulfillment speeds.

*Note: this article mentions a $10 threshold twice. In 2023 the threshold for S&L was increased to $12. It is unclear if this is a mistake or if products in the $10-12 buckets will once again be assessed at a higher fee rate. We’ll be updating to clarify this as additional info is released. To review the latest FBA rates, go to Low-Price FBA fees.

👉 New Options to Report Seller-Fulfilled Returns Issues

  • This is something sellers have been asking about for years. Now if you receive a return in a used, damaged, defective, or materially different condition, you can charge a restocking fee from the buyer by grading the condition of the returned item.

To charge a restocking fee, follow these steps:

  • Go to Orders.
  • Click Manage returns and select your order.
  • Click Issue refund.
  • Click Charge restocking fee on the Refund orders page.
  • Select a description from the dropdown on the Charge restocking fee page, upload a photo, and provide more detail in the comments text box.

This information will allow Amazon to confirm that the item wasn’t returned in its original condition. It will also help them understand customer behavior so that they can protect sellers from future returns issues.

👉 BIG NEWS: Prime Day Details

  • Amazon has officially announced via press release Prime Day 2023 will be July 11/12 and will include “Big Savings, New Amazon-Exclusive Deals, and Celebrity Product Launches”.

👉 Don’t Miss Out: Get Free Transparency Codes in 2023

  • Brands can receive one year of free Transparency codes for every new product that is protected by Transparency before December 31, 2023. Note – “protection” is the step after enrollment and can take some time so it is recommended that sellers begin their enrollment process well before Dec 31 to qualify for the free codes (full details below). Fine print reveals that there is a limit of 20,000 per item included free in to promo.

At a cost of 1-.05 per code this can be a savings of up to $1000 per ASIN for brands! To learn more about enrolling your products in Transparency, go to Get started.

To enroll in the promotion, you must meet the requirements below:

  1. Enroll a new product in Transparency.
  2. Apply Transparency codes to the same surface as the barcode on your product (for example, UPC or EAN).
  3. Enable Operational Performance Review (OPR) for your newly enrolled product.
  4. Successfully complete OPR to ensure that your product is in protected status before December 31, 2023.

Once you’ve met these requirements, Amazon will credit the cost of future Transparency codes to your account for that product. This credit will start on the date that your product became protected and last for one year.

👉 Brand Posts Now Available on Transparency via Amazon Shopping App

  • Brands can now increase their engagement with customers through the Brand Posts widget on the Transparency landing page. When a customer scans a Transparency code while using the Amazon Shopping app, they’ll be directed to the Transparency landing page for that item. On that page, they can interact with Brand Posts widget features including social-media-style posts, a link to your brand’s store, and the option to follow your brand.

The Brand Posts widget is currently only available in the US store, and brand owners who sell in the US store can create posts for it.

To enable this widget on Transparency you must:

  • Participate in the Posts program.
  • Create a minimum of 10 posts. This will enable the widget to appear on the Transparency landing page. If you already participate in the Posts program and have 10 or more posts, the Brand Posts widget will automatically appear on the Transparency landing page.

👉 Capacity Limits Reminder

  • Seller capacity limits for July will lock in this week. Each month, confirmed limits for the next month and estimates for two months in the future will update mid-month around the 16th. All sellers must check their limits for the upcoming months to assess their current inventory and decide whether they need to move stock more quickly to meet their limitations and avoid storage utilization surcharges for the month or request additional space via the Capacity Manager tool.

Sellers can easily manage the Capacity Monitor page from their FBA Dashboard or Shipments pages and link to the Capacity Manager from that dashboard. More details on the Storage Utilization Surcharge, a new 2023 fee introduced back in April, can be found on the 2023 Storage Fees page.

👉 Updates to the Vine Promo for June/July

  • Amazon has updated its post about reviews for each product enrolled in the Vine program between June 5 and July 21 to clarify the following points:
    • The promo applies only to two units per parent ASIN.
    • Enrollment fees will apply if more than two units are made available to claim. 
    • The $200 fee will apply once three or more units are made available in the program, not after 2+ reviews are received. Suppose a seller enrolls a parent and chooses to include multiple child items in the enrollment. In that case, they will be subject to the $200 enrollment fee if they make more than two units available across all enrolled child ASINs.

👉 Seller Fulfilled Prime Is Coming Back

  • Unfortunately, that’s the update so far. Seller Fulfilled Prime (SFP) is coming back in 2023, but the news announcement doesn’t share any other details. Stay tuned for more!

👉 Auto-Enrollment for Remote Fulfillment

  • Sellers are currently seeing the attached message that they will automatically be enrolled in Remote Fulfillment for Canada, Mexico, and Brazil on July 28 unless they opt out between June 12 and July 27.

If you wish to opt out of the program, you can click through the alert on your Seller Central home page and unselect the countries you do not want to sell in via Remote Fulfillment.

Sellers who won’t opt out will be automatically enrolled in Remote Fulfillment with FBA, using their US-based FBA inventory to fulfill orders in Canada, Mexico, and soon Brazil. More information is available on the Remote Fulfillment program page.

Source: Seller Central

👉 Fall Prime Deal Event in 2023

  • Amazon has confirmed there will be a second Prime Day again in 2023. The Fall Prime Deal (FPD) event will be in Q4; the specific date is still to be officially announced. Also, Amazon has already opened the Deals submission window for Fall Prime and Black Friday/Cyber Monday, along with submission deadlines:
    • August 11 is the final day to submit recommended deals to be considered for FPD. 
    • September 1 is the final day to submit recommended deals to be considered for Black Friday/Cyber Monday.

👉 AO2 Management Acquires Seller Labs Services

  • We are thrilled to announce that AO2 Management has acquired Seller Labs Services, a team of Amazon management experts and trusted partners in the Amazon space. Together, we will provide customers with even more comprehensive eCommerce solutions, opening up exciting opportunities for Amazon sellers.

👉Accelerate 2023

  • Registration for Amazon’s Accelerate conference, where they will reveal all of the 2023/2024 updates coming to Seller Central, is now open. Amazon posted the video overview with some basics, but sellers can also learn the details on the event page. Amazon Accelerate will take place on September 12-14 in Seattle, attendee tickets are $499 now, but pricing will increase to $599 after July 10.

Vine Promos Are Back for the Summer

  • A new Vine promo launched on June 5, allowing eligible sellers (brand owners) to enroll two units per ASIN into Vine with no fees between 9 a.m. (PT) June 5 to 5 p.m. (PT) July 21, 2023. Brand owners can access Vine enrollment through the advertising menu in Seller Central. For more information on how to enroll, visit the About Amazon Vine page.

INFORM Act Update

  • This is a quick reminder that according to the latest INFORM Act update, all sellers must revise their publicly facing contact details by June 27, 2023. Online merchants who have not yet done so see the “At Risk of Deactivation” banner when they log into Seller Central.
Source: Seller Central

Glitches prevail, and a lingering account deactivation message or notice that account verification is pending is likely not the seller’s fault. The interface was thrown together quickly to give sellers 30 days to update their details and some things that seem to be working incorrectly. If sellers are sure they have completed everything and there are no updates by next week, the best advice is to open a Seller Central case for review, but until then – don’t panic!

Customer Engagement Update

  • Amazon’s Customer Engagement tool (formerly Manage Your Customer Engagement or MYCE) is still in BETA. Therefore, despite Amazon announcing a bunch of new features back in October and renewing some last week, not all features will be available to all sellers at all times.

Currently, we’re finding 80% of sellers have access to the Customer Engagement tool (found via the Brand tab in Seller Central). Still, about 20% see the banner below: “Campaign send is temporarily paused”. Last week, it was 90/10, so Amazon may have rolled out additional user restrictions.


Sellers who do have access may still be restricted to only Brand Follower campaigns unless they’ve met the requirements to engage with expanded audiences (recent customers, high spenders, repeat customers). See the eligibility details on the program page.


Maximum Coupon Discount Updated

  • Amazon no longer allows discount codes greater than 50% off in Seller Central. However, Amazon has also introduced “Re-order Rewards” coupons, aka “Subscribe and Save” coupons which are stackable and can have a 50% off value as well, so for S&S eligible items, sellers can still offer a 100% off discount for savvy shoppers who know how to click coupons.

Previously created coupons with a more than 50% off discount have been suppressed and will need to be updated or copied into new campaigns. Some sellers may have scheduled discounts for July to target Prime Day and may need to make edits before the big event.


Buy Box Percentage Metric Update

  • Over the last two weeks, some sellers have been worried about a decrease in their recent Buy Box percentage. So, Amazon announced they had corrected a calculation error that resulted in inaccurate values for the Featured Offer percentage metric in the Business Reports. Due to this fix, sellers may notice an increase in the Featured Offer percentage metric for some ASINs as the recent issues begin to correct themselves.

To review your Featured Offer percentage metric, go to Business Reports and click Detail Page Sales and Traffic report to the left of the page. You can view the report by date or by ASIN.

No More Vine Enrollments for Heavy and Bulky Items

  • Effective May 17, 2023, heavy and bulky items are no longer eligible to be enrolled in Amazon Vine. New Vine campaigns cannot be started, however, if you’ve already enrolled a heavy and bulky item, it will be eligible for reviews until the end of your enrollment period. For more information, including the latest Vine eligibility criteria, visit Vine frequently asked questions.

June Capacity Limits Lock in

  • Each month around the 16th date, Amazon will lock in a seller’s storage volume for the following month and provide the Capacity Limit estimates for the next two months so that shipments can be planned more forward-looking. With the new surcharges introduced at the beginning of 2023, sellers are subject to the two new fees for exceeding limits:
    • FBA Inventory Overage fee hits accounts when sellers exceed their capacity limits and bill monthly at $10 per cubic foot based on daily average volume. 
    • Storage Utilization Surcharge is assessed monthly on accounts based on storage utilization ratio and billed in tiers based on space utilized.

Side note: Storage utilization ratio is your average daily inventory volume stored in cubic feet and divided by the average daily shipped volume in cubic feet over the trailing 13 weeks.

Managing inventory is essential, even with most sellers generally seeing limit increases. That said, Amazon has added a handy chart to the new FBA dashboard to give sellers real-time insights into their storage utilization ratio.

Storage Utilization Ratio
Capacity Manager
Source: Seller Central

Restock Incentives

  • Amazon offers FBA fee credits to sellers who stock the recommended quantity of fast-moving items. Please check the Restock Report for opportunities. If an incentive is available, users will see “Fee discount eligible” in the “Recommended replenishment quantity” and “Recommended ship date” columns of this report.
Source: Seller Central

The new “Fee Discount” column will display the minimum units required to be eligible for a fee credit in the next 30 days and the associated discount. There will also be a dropdown menu that shows details for the following two months.

So far, the recommended quantity is just a small bump from the average 30-day unit sales and is a safe bet to increase sales and get some discounted fees. Still, we encourage all sellers to download the report and analyze the details before shipping.

New Small Business Search Filter

  • Just in time for “Small Business Month”, Amazon has rolled out a new search filter highlighting the listings from sellers that Amazon has identified as Small Businesses. Customers can now easily find eligible products from small business brands by selecting the new filter under the “Business Type” category in their search filter options.

To qualify for the Small Business badge, sellers must meet Amazon’s definition of a small business, which includes having fewer than 100 employees and less than $50 million in annual revenue. Additional details are available on the FAQ page.


Amazon Ads Summit

  • This is a perfect opportunity to brush up on some basics before the Prime Day and get first-hand tips on increasing brand awareness, consideration, and sales before the major Amazon shopping event. The two-day Amazon Ads summit is currently just one live event, and it is unclear if a replay will be available. So don’t miss your chance to register!

Upcoming Required Attributes

  • Amazon announced some additional required attributes coming to select categories on June 6, 2023. Beginning this date, sellers will need to include these details in their newly-created listings.

Furthermore, the attributes will eventually become required for the existing listings. So it is best practice to update them in advance to avoid item suppression. A category listing report will help you update in bulk. 

The attributes and categories that will be impacted:

  • color name: backpack, underpants, bra, apron, keychain, costume outfit
  • size name: leotard, scarf, sunglasses
  • product description: light fixture, art supplies, hardware handle, kitchen, artificial plant, wireless accessory, home furniture and decor, office products.

Amazon Anywhere Launches in Peridot

  • Amazon Anywhere is a new Amazon’s program that offers an immersive shopping experience for video games, virtual worlds, and mobile apps and starts with the augmented reality adventure pet game Peridot. In other words, shoppers can now buy physical products in games and apps. Although apparel and toys are currently the only targeted categories, in our understanding, the program will not be limited to those. We can expect it to expand significantly since Amazon Anywhere is sourcing new developers through the program page.

New INFORM Consumers Act Requirements in the U.S.

  • Effective June 27, 2023, this law places obligations on high-volume third-party sellers to provide (and on Amazon to collect, verify, and disclose) information about their businesses. Sellers should double-check the details in Account Information for their Seller Central account if they don’t want the currently stated info to be publicly reported. We’d also recommend replacing personal emails or phone numbers with more general business contact details.

Machine Learning Upgrades in Amazon DSP

  • Amazon Ads has introduced game-changing enhancements to Amazon DSP: advanced machine learning models and optimized campaign control systems to help advertisers make smarter decisions. This allows advertisers to reach previously unreachable audience segments and maximize ROI. With the new machine learning models, advertisers can analyze signals to predict and reach highly relevant audience segments with optimal cost-efficiency.

Search Term Reports in Bulksheets

  • Here comes one more newly-launched feature from Amazon Ads. Bulksheets now includes search term reports for Sponsored Products. With the search term report, sellers can streamline their keyword and product target analysis process. It can be a real time-saver, freeing up sellers from the hassle of downloading the report separately from the advertising console. Plus, the Bulksheets search term report, includes all the parent/child entity IDs you need to make quick updates and stay on top of your advertising game.

Brand Registry Impact Dashboard

  • The Brand Registry Impact Dashboard offers valuable insights into how Amazon safeguards your intellectual property and listings for your brand-registered ASINs. It includes metrics on the number of protected brands, removed infringing ASINs, and prevented invalid ASIN modifications.
The Brand Registry Impact Dashboard
The Brand Registry Impact Dashboard

With the valuable insights driven from this dashboard, sellers can enhance their listings and prevent being hijacked. In addition, you can unlock new market opportunities. For example, if someone actively tries to modify your listing, this indicates a strong demand for your products and offers a chance to expand your business in that region.

Inventory Dashboard Deprecation

  • On May 8, 2023, the new FBA Dashboard replaced the Inventory Dashboard, aka Inventory Overview, which is now the main page most sellers utilize to view IPI score and inventory management at a glance.

The new Inventory Performance page incorporates a bunch of the features we’re losing from the Inventory Dashboard, so sellers should get familiar with this page before May 8. Remember that the Inventory Performance page can be found from the Seller Central Inventory Menu once you’re already on any inventory page but not through the Seller Central main menu.


Pro Tip: The new FBA Dashboard requires Global Permissions; the pages it replaces do not. Ensure you and your staff have the right Global Permissions to access the page, and if not, check out the instructions on how to update. Once permissions are set, the new page can be found from the main menu under the Inventory Header.


Add Size Chart Is Now Available with a Self-Serve Tool

  • Previously, sellers hoping to add a size chart to their clothing and footwear listings would have to contact seller support and exchange product details to enable size charts on their listings. Now sellers can create self-serve size charts for either one ASIN or across an entire product type (including future listings) with a file upload via the Catalog menu in Seller Central. Submissions will appear on the product detail page within 8 hours. Find full instructions on the help page.

Buy with Prime Fee Increase Delayed

  • The payment processing fees that were set to increase on April 30, 2023, will be implemented on April 30, 2024, instead, giving sellers another full year of 2.4% of the order value and $0.30 per transaction promotional rates! See the Buy with Prime pricing page for more information on the pricing structure.

Anti-Counterfeiting Exchange Initiative

  • Amazon issued the Press Release announcing a new Anti-Counterfeiting Exchange to help eliminate counterfeits across the retail industry.

Prime Day Deadlines

  • Prime Day deadlines for deals and shipping are quickly approaching. Although Amazon hasn’t officially announced all the details, it gives us the following hints:
    • April 14 – the deadline to create Prime Exclusive Deals for Amazon Prime shoppers. 
    • April 28 – the anticipated deadline for Deals (lightning, best, 1-day, 3-day, etc.) 
    • June 15 – the anticipated shipping deadline.

Shipping deadlines are usually the most significant indicator of when Prime Day will be held. Since we typically allow four to five weeks for receipt, the dates point to a mid-late July Prime Day. However, since these dates have yet to be officially communicated to sellers, this is all still a guessing game.

‘Inspiration From This Brand’

  • Content generated with the Posts tool is displayed on the product detail pages in the ‘Inspiration from this brand’ section. This type of content can appear on the brand PDP, competitor PDPs, in search, and even on the in-app homepage for some shoppers. As of April 2023, this tool is FREE to use, which makes it a free real estate that sellers would have to pay for with ads, or that competitors could pay to use.

Posts can help brands grow followers. The more followers a brand has, the more direct-to-customer marketing opportunities they get through the still free-to-use Customer Engagement (formerly MYCE) tool. From the campaign creation page, all brand-registered sellers can market to followers. Once they have reached specific requirements, they can also market to non-follower customers, including recent shoppers, high-spending customers, and repeat purchasers.


Furthermore, Posts analytics are growing. There is now a great dashboard with insights, though attributed sales and placements are still not included.

Source: Seller Central
Jessica Wright

“The Customer Engagement tool can benefit a brand that sells a ton of a sample size of a product but can’t get traction on the full size. It allows sellers to create custom email campaigns and alert shoppers on a sale of or the value in the larger size variant! If they have been using Posts, they will be better positioned with a higher follower count to use some additional audiences.”

New Delivery Window Requirement for FBA Shipments

  • To receive shipments more quickly, Amazon is implementing a new requirement for inbound FBA shipments to understand anticipated volumes better, staff accordingly, and create other receiving efficiencies.

The new requirement starts April 24, 2023, and applies to sellers shipping non-partnered FBA inbound for small parcels and LTL only. Sellers will see new prompts in Seller Central for a 7-day delivery window.

No action is required if you use an Amazon-partnered carrier or Amazon Global Logistics. The carrier will provide shipment arrival information to Amazon directly.

Source: Seller Central

Find additional details on the Send to Amazon: Delivery window FAQ page.

New Subscribe and Save Features

  • Subscribe & Save is a program allowing customers to sign up for recurring deliveries of products they regularly use, typically at a discounted price. Effective immediately, Amazon is releasing some helpful new tracking tools for sellers using Subscribe & Save:
    • Track SKU enrollment status or subscriptions
    • Update seller-funded discounts
    • Check status for SKUs at risk of missing deliveries due to low stock

Important Note:

Seller Labs is beta-testing some additional features for the S&S APIs, which we also plan to use for an upcoming Seller Labs Data Hub template – stay tuned!

Voice of the Customer (Beta)

  • Some sellers may be seeing a new layout and banner on the Voice of the Customer page, part of a beta roll-out to add sources of customer feedback and trend insights.

Sellers should be using this page to understand the Customer Experience (CX) Health of their items as well as review product or listing feedback from customers so that they can take action to fix product and listing issues.

Source: Seller Central

Items with Poor or Very Poor ratings could be removed from sale until a plan of action is submitted. So it is always best for brands to monitor regularly and take preventative steps when ratings start to slip.

Long-Term Storage Fees Change

  • Starting April 15, the FBA Aged Inventory Surcharge (aka Long Term Storage/LTS Fee) will be expanded to include items stored 181-270 days. Previously, this surcharge applied only to items stored at Amazon FCs for 270 days or more. In addition to this expanded date range, Amazon is increasing fees for items in 271-365+, breaking down the fee tiers at a more granular level.

Amazon sellers should review their inventory for excess and consider options for reducing stock. Depending on the profit margins for the items, sellers may choose to take no action and absorb the additional fees. They can also remove or liquidate stock if margins are tighter and avoid the fees altogether. Alternatively, Amazon sellers can push additional advertising or other promos to sell through more quickly. Please find more information in the Full Aged Inventory Fee chart.

Jessica Wright

This isn’t a small fee change. In March, having items on hand for 270 days would cost $1.50 extra per cubic foot for the month. In April, that same stock will cost $3.80 per cubic foot. That will be a significant hit to profits.

Jessica Wright, Amazon Brand Strategist at Seller Labs

Returns Insights Dashboard

  • The new Returns Insights dashboard in Seller Central provides a more streamlined view of returned product information, showing the details for the “frequently returned” badge announced in March. The dashboard includes a return trends graph, return rates, and top return reasons, which also can be filtered by date range or category.
Returns Insights Dashboard
Source: Seller Central

A Courtesy Refund Option

  • Sellers can now reach out to buyers who had opted out of receiving marketing emails and offer a courtesy refund. The eligible reviews (those that have been left within the last 12 months) will have the option to “Offer Courtesy Refund” in the far right of the review grid instead of the standard “Contact Customer” option.

Clicking that link will pop up a template for an automated thanking customers for their purchase and review, apologizing for the inconvenience, and offering a refund. The message also prompts the buyer to respond with the text “full refund” before the refund is processed.


Prime Day News

  • The banner on the Deals page in Seller Central announces that Amazon is now accepting deals for the Prime Day window. To view eligibility, sellers can click the “Create a new deal” button on the Deals page to be redirected to a page of eligible events. Deals may be available for a variety of dates, but sellers need to consider the deal fees spike for the Prime event period, $300-500 vs. the standard $150 fee, depending on the date/time Amazon decides to run the deal.

‘Frequently Returned’ Badge

  • Although there was no official announcement from Amazon, a new Frequently Returned badge is hitting product detail pages. Unlike the typical badges of honor (Small Business, Climate Friendly, etc.), the new badge marks products as “frequently returned” and urges shoppers to check the product detail page and customer reviews to learn more.

As we see it, shoppers who this badge will turn away are probably those who would have returned anyway. Losing out on some bad sales can help the seller by protecting them from bad reviews, negative seller feedback, and hits to their Customer Experience metrics which can cause a loss of Buy Box or listings to be removed from sale on the platform.

But, from the flip side, it could also be a hit to good sales. It is fair to sellers that this is shown on the product detail page rather than in search results. One thing we know for sure is that Amazon remains customer-centric, which is undoubtedly a positive for customers.

Brand Profiles

  • Finally out of closed beta, Brand Profiles allow sellers to showcase their brand’s unique logo, content, name, colors, and more to shoppers across Amazon. This helps to tell the brand story and create a consistent and recognizable presence that may attract more customers. Creating a brand profile also lets Amazon test the brand’s content in different placements across the marketplace without additional work from sellers.

Like Amazon Posts, this is a FREE opportunity to create branded content that appears in various places on Amazon. No official word yet on exactly where the placements will be, but we can bet there will be opportunities to take up defensive space in an owned listing or land on competitor pages and search results.

Amazon’s Ship In Own Container (SIOC) Program Is Back

  • Amazon’s Ship in Own Container (SIOC) debuted in 2020 but has been an invite-only program ever since. Rumour has it that Amazon will be offering incentives in the form of FBA Fulfillment Fee discounts for participating sellers.

The program is now available to both 1P and 3P sellers. It appears to be an extension of the Frustration-Free Packaging program, available for products that can ship from FBA directly to the consumer without any overpacking by Amazon. If sellers have products that meet this description, they should contact their Amazon representative for more information.

Updates to Image-Related Issues

  • More automation is coming to the Help function in Seller Central. Similar to the help widgets for simple issues like “Investigate an Item Lost in Warehouse” and “Determine Why a Listing Is Not Displaying”, Amazon has debuted the two new streamlined workflows to allow seller support to more quickly identify and resolve image-related issues:
    • “Remove images” will allow you to submit abuse escalation if images on the detail page do not align with Amazon Product Guidelines.
    • “Dispute main detail page image” allows you to open a case to investigate further why your image contributions are not showing on the detail page.

The New Storage Utilization Surcharge

  • Starting April 1, 2023, the new Storage Utilization surcharge will go into effect. This fee is based on the storage utilization ratio, which is the ratio of a seller’s average daily inventory volume stored in cubic feet divided by the average daily shipped volume in cubic feet over the trailing 13 weeks. Storage will be calculated on the last of the month and will be billed in the following month.
Amazon Storage Utilization Surcharge
Source: Seller Central

Important note: Sellers holding more than 26 weeks of inventory at the end of the month will be billed a fee. Fees vary based on the number of weeks on hand and cubic feet of storage utilized. Find the full details on the 2023 FBA monthly Storage Fee and Aged Inventory Surcharge Changes page.

Multi-Channel Fulfillment Overview

  • Expanding your sales beyond Amazon’s platform is the theme of 2023, and Amazon has not missed this trend either, hosting a Multi-Channel Fulfillment (MCF) overview webinar on March 24. Since there may be a replay, or the content may become available online at a future date, sellers interested in using their FBA inventory to fulfill their other sales channels should check this out and register for the opportunity to have their questions answered.

Search Catalog Performance and Search Query Performance Download Is Available

  • As you are getting more familiar with Brand Analytics reports, this is an excellent opportunity to log in and check out the new downloads:
    • Simple view: Download the report exactly how you see it on the previous page with your selected filters and columns.
    • Comprehensive view (Search Query Performance only): Download the report for your selected brand and date range for all your queries.
    • Amazon’s Choice badge data (Search Query Performance only): Search funnel monthly query performance of your brand, with and without Amazon’s Choice badge. This report lets you understand how Amazon’s Choice badge impacts your catalog performance. The download is only available in the monthly reporting range.
    • Search funnel outliers data (Search Query Performance only): Search funnel metrics that include your top and bottom-performing queries (outliers). This one allows you to focus on specific search query performance without the need to review thousands of queries. The download is only available in the monthly reporting range.

Meltable Inventory Removal Starts April 15

  • As a reminder, the annual deadline to remove meltable products from FBA is April 15. Amazon does not allow meltable products in the FBA fulfillment centers between April 15 and October 15 due to the previous poor customer experience of products delivered melted.

Any products arriving at Fulfillment Centers after April 14 will be disposed of for a fee. So it is essential to manage inventory closely and cut off inbounds well ahead of that date.

Side note: Meltable refers to all heat-sensitive products, such as chocolate, gummies, and select jelly- and wax-based products. If sellers are unsure if any of their products are considered meltable, they can review Amazon’s FBA Meltable Product Policy.

2023 Prosper Show Recap

  • The Seller Labs team didn’t miss their chance to welcome regular sellers, partners, and guests at our booth at Prosper Show!
The Seller Labs Services team at Prosper Show 2023

Given the sessions we attended at the conference, the main throughline of the event was maintaining business profitability in the ongoing economic woes and going omnichannel. You can find more details in the Prosper Show Recap on our blog.

Money Off Promotions Will Be Disabled

  • Effective March 21, 2023, Amazon will temporarily disable the Money Off promotion option to revamp it for the future. Although the new Money Off promos will not be available, the existing promos will continue to run until April 20. During that time, sellers will want to clone their Money Off promotions into Percentage Off promotions using the Manage Your Promotions page before they are disabled.

Updates to Manage Your Experiments

  • Amazon simplifies the Manage Your Experiments (MYE) experience for sellers. MYE is a tool that lets sellers run A/B tests, also known as split tests, on listings content, comparing two versions of content against each other so you can see which performs better. At the end of an experiment, sellers can review which version performed the best and then publish the winning content. With the updates to this tool, the optimal settings for A/B tests are preselected. As a result, sellers will be able to spend less time setting up experiments and more time creating effective content that drives sales.

Settings that will be preselected for the B-version of content:

  • Duration: Experiment to Significance – the experiment will automatically conclude when there is enough data to declare a winner, so you don’t have to wait for an entire fixed duration.
  • Publication: Auto-publish – Amazon automatically updates your product listing for you once a test is complete.
  • Start: as soon as validation is complete.

 Sellers can still make changes using “view settings” if they prefer.

New Required Documentation for Magnet Products

  • Beginning March 24, 2023, merchants selling magnet products (excluding toys covered by a separate law already in place) will be required to upload new documentation for their listings to remain active in the Amazon store.

The U.S. Consumer Product Safety Commission (CPSC) launched this new safety standard in late 2022, requiring test reports from an accredited agency dated October 21, 2022, or later, plus a valid general certificate of conformity (COCs) for products sold in the U.S.

Sellers of magnets should take note ASAP and ensure they have the documentation required or have their product correctly categorized in one of the excepted product types:

  • Loose or separable magnets that are used for entertainment, stress relief, and jewelry.
  • Magnets in toys for children under 14 years old (since those items are covered by a separate federal standard).
  • Magnet products that are used exclusively for educational, research, professional, commercial, or industrial purposes.

Capacity Limit AMA with Amazon

  • For sellers who still need help understanding the recent changes to storage guidelines, Amazon will be hosting an Ask Anything event on the topic of Capacity Limits on March 14 from 8-5 PT on the U.S. seller forums page.

Updates to Amazon Vine Program

  • Effective immediately, the limit on the Amazon Vine review program enrollment has increased to 200 ASINs! As a reminder, Vine enrollments are based on parent ASINs, so each child ASIN is a bonus.

AFW1 Warehouse Updates

  • On December 13, 2022, severe weather caused structural damage to the AFW1 fulfillment center in Fort Worth, TX, and the fulfillment center has been offline ever since. Amazon has finally reached out to impacted sellers with inventory in or that was inbound to this FC at the time of the disaster to let them provide some updates:
    • Once AFW1 is operational again, Amazon will evaluate the inventory condition to determine if it is sellable. The fulfillment center is expected to remain closed until at least the end of April 2023. At that time, units will once again be sellable or reimbursed according to Amazon’s reimbursement and inventory adjustment policies.
    • Amazon will refund the storage fees for any inventory affected by this closure. Storage fees from December/January will be reimbursed by March 15. February-April will be refunded on a monthly basis until AFW1 is operational.
    • Amazon is dealing with the backlog of shipments staged at AFW1 and will continue to divert previously inbound shipments elsewhere at their cost.
    • Amazon will manually adjust capacity limits for sellers whose IPI score is negatively impacted by a large amount of stranded inventory.

More Investments in Amazon Business Shoppers

At Seller Labs, we already see reduced selling fees for B2B products and enhanced tools as part of buy-in-bulk announcements. The program also has unique marketing opportunities, so Amazon is clearly investing in the future of Amazon Business, and now is the time for sellers to test it out!

To help you determine if your business is a fit for their products, Amazon is hosting a pair of webinars on March 14 and March 15.

New FBA Capacity Limits Go into Effect

  • Starting March 1, 2023, Capacity Limits officially replaced both storage limits and restock limits. All sellers should now have access to Capacity Manager to view their March, April, and May limits.

Updates to the Brand Registry Homepage

  • In addition to a new look, there are some new tools to be explored, such as a new tool to report IP violations, more streamlined paths to connect new trademarks to the existing registry, and opportunities to add users.
New Brand Registry Homepage
Brand Registry Homepage

Amazon Brand Analytics Overview

New Opportunities with Amazon Bulk

  • Amazon Bulk Services (ABS) is a new program allowing sellers to easily list, sell, and ship their products in cases, pallets, and quantities. Recent Amazon research shows that business customers want to buy in large quantities and prefer consolidated shipments. However, they do not find enough case packs on Amazon, and the ABS will help fill that gap. This is a high-growth opportunity for merchants who sell highly-consumable, frequently-used products, including types of products used by schools, contractors, etc.

The best part of enrollment into ABS includes 15-20% discounts on referral fees for case packs and larger quantities! Currently, only FBM brand owners are eligible, but plans for FBA expansion are in the works. Find the link to onboard in the final paragraph of the Program page.

Side note: At this time, the ABS program can be managed via spreadsheets. However, both a web interface and an API option are soon-to-be-launched.

Amazon’s Webinar for FBM Sellers: Shipping Performance and Account Health Best Practices

  • Amazon will be hosting a How to Manage FBM webinar. The session will offer an overview of best practices to improve your delivery promise and understand the benefits of Buy Shipping through Amazon. Plus, tips for managing the essential shipping metrics, such as Late Shipment Rate, Valid Tracking Rate, On-Time Delivery Rate, and Pre-fulfillment Cancel Rate.

Not understanding the opportunities to request reimbursements or manage returns for high-ticket items can cut into profits. So, even if you are not necessarily new to FBM, getting a refresher on best practices can never hurt when those metrics matter so much!

New Amazon Launchpad Perks

  • The previously pay-to-play Launchpad program that Amazon offers to newly-emerging brands became a free-to-join service late last year. Since then, several new perks (and thousands of dollars in savings!) have been added, making the program an enticing offer for new Amazon brands. Unfortunately, as of now, only a small number of enrolled brands visit the Launch Pad Brand Dashboard to utilize all the benefits available to them:
  1. Help with Discoverability & Conversion, which includes free A+ Content creation, Detail Page Optimization reports, Listing Quality reports, and keyword recommendations.
  1. Limited Time Offering that covers waived fees on 2 Lightning Deals or 7-day Deals per week (through February, then returns to 1 free deal per week).
  1. Amazon Vine Enrollment Fee Waiver – no limit!
  1. Access to Premium A+ Content – no requirements!
  1. Amazon Associates Submission Benefit allows brands to submit content for feature in the Amazon Idea Hub, where associates look for content ideas to feature on their sites, blogs, and social media.

Quick Reminder: Launch Pad is available to brands who have had their products in Amazon’s online store in the U.S. for less than four years or have enrolled in Amazon Brand Registry less than four years ago and generate less than $10 million in gross merchandise sales in Amazon’s online store annually (not cumulative).

New Seller Central Home Page

  • Last week we started seeing a new layout for the Seller Central homepage. The new view is very similar to the legacy view, it appears that all info (news, to-dos, etc.) is the same, and only the layout has changed. Users seeing the new page can toggle off in favor of the original experience, as the depreciation of the original layout has not yet been announced.

Additionally, there is a survey available for user feedback (also on the new page). So signs point to this being an A/B test Amazon is rolling out randomly to users for possible future deployment — sample images below for both versions.

Amazon Seller Central Home Page
New Amazon Seller Central Home Page
Source: Seller Central

FBA New Selection Benefits

  • Starting March 1, Amazon will be increasing 2023 FBA New Selection benefits. The FBA New Selection program provides perks to sellers for enrolling new items into FBA. Neither the seller nor the items have to be new to Amazon; the products just need to be made available via FBA for the first time. Benefits vary at Amazon’s discretion.

Amazon will increase the following perks:

  • increase from 50 to 100 units of storage, liquidation, and rebate benefits (per parent ASIN)
  • expanded timeline from 90 to 120 days to claim perks
  • increased rebate from 5-10% (average)

Pro tip: If you are launching new items, the good idea is to wait until after March 1.

Decreases to New Seller Incentives

  • New Seller Incentives are perks Amazon offers to new Seller Central accounts as part of Amazon’s perfect launch program to help new sellers succeed on Amazon. Benefits are subject to change but, at this time, can include options worth more than $50,000, including Amazon Vine, FBA, and Amazon Coupons credits.

Effective March 1, 2023, the following updates will apply:

  • The eligibility window to access New Seller Incentives benefits for Amazon Vine, FBA, and Amazon Coupons will be updated from one year to 90 days.v
  • Transparency credits will no longer be available.
  • These updates apply only to new Professional sellers who list their first buyable ASIN on or after March 1, 2023.

Find more details on the New Seller Incentives program on Seller Central.

Amazon Fee Changes in March

Amazon Fee Changes in March

New FBA Dashboard

FBA Dashboard

FBA Dashboard creates a one-stop shop for all of the high level details sellers needs to review regarding their FBA inventory including:

  • Sales $/Units/Orders
  • IPI Score
  • Storage Limits (currently) and Capacity Limit (upcoming in March)
  • FBA Shipments
  • Inventory Age
  • Restock Recommendations

It also has a date range feature that allows sellers to look back up to 90 days.

The Manage Inventory dashboard, which provides details on all inventory (FBA and FBM), will remain unchanged. This is where sellers will continue to view the status of and make edits to items in their catalog. Sellers can continue to access the current Inventory Dashboard via the Inventory tab until April.

Customers Ask Alexa

  • The Customers Ask Alexa tool is finally showing up in some Seller Central accounts! First announced at the Accelerate Conference 2022, this tool allows brands to answer standard product-related questions and make those answers available to consumers via Alexa.

The program is still in Beta testing, but the permissions are now showing in all Seller Central user accounts. For sellers with electronics, hard-to-assemble products, or anything that benefits from extra how-tos, this tool could be invaluable in preventing returns and generating more positive reviews.

2023 Apparel Fulfillment Fee Rates

  • Starting February 16, apparel items sold on Amazon will begin using the greater unit weight or dimensional weight to determine the shipping weight for all standard-size products, which may change the size tier of some items, increasing or decreasing the fees. View the full details in the 2023 Apparel Fulfillment fee rate chart.

Buy With Prime Pricing

  • Starting January 31, 2023, the Buy With Prime (BWP) program opened to all current FBA sellers. Upon exiting the closed Beta, Amazon has finally posted pricing details on the program information page so sellers can begin assessing if BWP is a good option for their business.

Costs include a fulfillment fee and payment processing fee, both of which sellers are likely already paying for their website sales, and a Prime Service fee for 3% of the order value (or $1.50 per order minimum), which is the added cost to cover program fees.

Sellers already enrolled in BWP will continue to pay current pricing until March 14, when these updated fees take effect, but these prices will apply immediately for new enrollees.

Multiple Buy Boxes in the EU

  • In December 2022, Amazon changed how it presented offers in the “Buy Box” on its European websites to settle antitrust concerns. Amazon now displays a second Buy Box offer if there is a significant difference in price or delivery speed. The good news is that third-party sellers can now compete against Amazon for a sale of the same product if their offer is found more attractive.

New Updates to Brand Registry: Impact Dashboard

  • Available in the Brand Registry platform, the new Impact Dashboard landing page shows all the protections Amazon has applied to your brand behind the scenes without any effort required from the seller. This page reports on infringing ASINs removed, listings blocked from being created with protected brand names, and ASIN modifications prevented. The Impact Dashboard may still be in Beta testing as our account managers are not yet seeing it for all the brands.
Impact Dashboard
Impact Dashboard
Source: Seller Central

Automate Pricing Updates

  • Amazon has announced some updates to its pricing automation tool that might make it more appealing for resellers or brands with commodity items. The updates allow Amazon to review and adjust prices up and down in accordance with off-Amazon prices, similar to how it has worked historically with on-Amazon pricing but looking at the larger selling market as a whole.

To use this new feature, sellers should visit the Automated Pricing and enroll their SKU in a Competitive Featured Offer rule or Competitive Lowest Price rule to configure their rule settings and compare with prices outside the Amazon store. More information can be found on the help page.

A Quick Reminder: Amazon Fee Increases in February, 2023

Amazon Fee Changes in February, 2023

You can find more information on the upcoming fee increases in our Definitive Guide to Amazon’s Fee Changes.

New Amazon FBA Capacity Limits

  • Amazon has announced they are retiring Restock Limits and Storage Limits and replacing them with Capacity Limits, a new system of storage management which, according to Amazon, will offer FBA sellers more predictability and control.

Effective March 1, 2023, the new Capacity Limits system will replace the weekly updates with one single monthly limit for each storage type. Amazon will assess and announce the estimated inventory limit on the third Monday of each month via the Capacity Monitor in Seller Central and an email notification.

The New Inventory Ledger Report

  • Starting January 31, 2023, the new Inventory Ledger report will replace the six commonly used inventory reports in Seller Central:
    • Daily Inventory History
    • Monthly Inventory History
    • Inventory Event Detail
    • Inventory Adjustments
    • Inventory Reconciliation
    • Received Inventory

According to Amazon, the new report will be more efficient and easier to understand, combining most of the information from six separate reports into one single source of truth.

The reports mentioned above will no longer be available. We recommend adjusting your daily processes accordingly to ensure you still have the information you need for your inventory reconciliation needs to avoid disruption to your business.

Amazon Buy With Prime: No Longer Invitation Only

  • Amazon has announced it will expand the Buy With Prime (BWP) program to all eligible retailers. In addition, a new feature will be rolled out to sync Amazon product reviews with the corresponding products on the website. In this press release, Amazon also provides stats about how BWP increases conversion on off-Amazon sites. On average, shoppers are 20% more likely to check out using their saved address/payment details with free shipping (Buy With Prime) as an option!

Buy With Prime Metrics Betas

In addition to these updates, several Beta programs are ongoing within BWP for sellers interested in the data behind the numbers. If sellers enroll in BWP and want access to more analytics, they should reach out to their BWP Post Launch sales manager for more information on eligibility requirements.

Donation Certificate

  • Tax season is here! Any sellers who utilized the donations option for product removals during the 2022 selling year should head to this page to download their donations certificate to help with their tax breaks.

Updates to Amazon Promotions

  • Amazon is introducing a new budget feature for Promotions (Percentage Off and Buy One Get One promotions). Previously, only Coupons were eligible to set redemption limits, but now sellers can apply limits to most promo types. Deals remain unchanged at this time.

Updated Amazon Supply Chain Standards

  • Effective January 19, 2023, Amazon’s updated Supply Chain Standards will go into effect. These standards are updated every three years and apply to all vendors and sellers on Amazon, brand owners, and resellers alike. The standards detail the requirements for suppliers, supply chains, and selling partners who list products on Amazon. Not following standards’ requirements can result in items or entire brands being removed from the platform.

Time to Renew Liability Insurance

  • For many Sellers, a new year means it’s time to update their business liability insurance certificate with Amazon. Per policy, sellers must obtain and maintain a valid commercial liability insurance policy with Amazon as a named insured within 30 days after they exceed $10,000 in gross proceeds in any month in the store. The Business Insurance page has all the details. If a seller still needs to get their policy in place, they can access the Amazon Insurance Accelerator for help getting started.

A-to-Z Claims for Buyer-Seller Messages

  • Rumors are swirling about Amazon auto-opening A-to-Z claims for orders that have Buyer/Seller messages not responded to within 48 hours, even if a response is not required. A-to-Z claims can tank account health and result in refunds, but usually are only opened when a buyer cannot resolve a specific order issue with the seller. If this is happening, we want to ensure FBM sellers are 100% aware and ready to take action.

Vacation Mode Reminder for FBM Sellers

  • If you’re taking time off over the holiday season, set your account to vacation mode to avoid overlooking orders that could affect performance. This setting temporarily removes your seller-fulfilled listings from Amazon product detail pages and search results, which could impact overall metrics and search relevancy.

To set up vacation mode, go to Settings => Account Info => Going on a vacation?

New Brand Dashboard

  • The newest tool for sellers as Amazon continues to become more brand-centric is essentially a rebranding of the existing Brand Dashboard. The Build Your Brand page is a dashboard for Brand Registered sellers that breaks down the Brand Registry tools into four buckets:
    • Build brand loyalty
    • Grow your audience
    • Inform your strategy
    • Protect your brand

Thus, sellers can easily take action within their accounts to reach their goals and solve problems. As BR continues to grow, this landing page should make it much easier for brands to ensure they take advantage of all the available benefits.

Old Brand Dashboard

  • Speaking of the existing brand dashboard, because the new interface covers much of the same content, the old Brand Dashboard is being renamed the Customer Experience Metrics page and relocated to the Performance tab in Seller Central. The current link on the Brands tab will be deprecated, date TBD. In perspective, this tool will focus more on the analytics tied to the brand and its performance vs. Amazon standards. Currently, it features Price Competitiveness, Prime Eligibility, In-stock Rate, and details about Brand Protection cases.

U.S. Multi-Channel Fulfillment: Fee Update and Faster Shipping

  • In 2023, Amazon will update Multi-Channel Fulfillment (MCF) fees and launch some improvements, including faster shipping, free integrator apps, and enhanced shipment tracking functionality. MCF fees will increase beginning January 19, 2023. Rate increases range from 30-70% depending on size tier (to date, the fulfillment fee for a single unit order is $4.75, which will increase to $8.10 starting January 19!). The full rate card is available here.

As another change, standard shipping will be faster in 2023, with lead times reduced from 7 to 5 days. Also, Amazon recently launched new free-to-install integration apps for BigCommerce, Wix, and Magento.

New Seller-Fulfilled Exports Eligibility Report

  • To provide a better customer experience for international buyers, Amazon is changing the process for some import/export order requirements. Previously, sellers were solely responsible for international shipping compliance checks and export decisions. Hereafter, applicable local laws and regulations or Amazon’s internal policies will determine products available for purchase by customers with shipping addresses outside the U.S.

Additionally, the new Seller-Fulfilled Exports Eligibility Report found via the Inventory Reports menu will detail any listings with export restrictions along with applicable countries where merchants can sell their products.

Changes to Shipping Charge Corrections for Seller-Fulfilled Returns

  • Starting January 14, sellers will be responsible for any carrier shipping correction charges on customer returns of seller-fulfilled orders caused by incorrect return label information such as dimensions or weight mismatch, or invalid address. Amazon has previously absorbed these charges, but the sellers will soon be responsible for these fees in line with industry standards.

From January 14, your account will be charged, or credited, if:

1. Your product return’s dimensions, weight, or both, are incorrect. Suppose the product returned by the customer has physical attributes that do not match the product listing or outbound shipping. In that case, sellers will be charged or credited for the difference in cost between the label they paid for and the correct label cost.

2.The return address is incorrect or invalid. If your return address is undeliverable, the carrier will charge an $18 fee for every package that cannot be returned. Your return address must be in the same country as the store you sell in.

Amazon Inspire

  • Amazon has rolled out its new Tik-Tok-like application for influencer shopping feeds — Amazon Inspire. This app helps shoppers quickly discover and shop for products personalized to the interests of other customers, the latest influencers, and a wide range of brands. For sellers, this is free real estate for advertising on their own product detail pages, on competitor PDPs, in an app on the home page for followers, and Amazon’s newest shopping app. Please note that there is no desktop access to Amazon Inspire at the time of writing.

At Seller Labs, we believe Amazon Inspire will likely become an excellent tool for brands to identify content creators they can reach out to and create partnerships to promote their brand on Amazon.

Additional Compliance & Regulations for Product Categories

  • Automotive categories. Effective December 7, 2022, for new listings, (existing listings have 30 days to comply) sellers must provide proof of compliance documents for existing certifications from the Federal Motor Vehicle Safety Standards (FMVSS) and the National Highway Transportation Safety Administration (NHTSA). Please note these are not new testing or compliance laws. Amazon did not previously require proof of compliance. Sellers can find the necessary documents and due dates for each listing in the Manage Your Compliance dashboard on the Account Health page on Seller Central.
  • Textiles. For many sellers, this will be a positive update! Amazon makes it easier to understand and qualify for the Climate Pledge Friendly Certifications in the textile categories. Sellers with impacted products that hold any of the certifications listed below can go to the new Control Union dashboard to register. Sellers in these categories that are not certified can learn more at the link above. Certifications include: Global Organic Textile Standard (GOTS), Organic Content Standard (OCS 100 & OCS Blended), Global Recycle Standard (GRS), Recycled Claim Standard (RCS 100 & RCS Blended), Responsible Wool Standard (RWS).
  • Fur. Effective January 1, 2023, the California Fish and Game Code will be updated with a new law prohibiting the manufacture, sale, trade, or distribution of fur products in California. As a result, Amazon will be restricting the sale of fur products to California from next year. Exemptions include faux fur (fake fur) and fur products used for any activity expressly authorized by federal law, but not products with real fur accents (boots, jackets, etc.). Sellers should have received communication from Amazon regarding any impacted listings. View the full policy on the sale of Animals & Animal-Related Products.

Small & Light Eligibility Updates

  • Starting January 17, 2023, the pricing threshold for the Small & Light program will increase from $10 to $12. In anticipation of that update, new reporting is now available in Seller Central to help sellers enroll eligible items. This report will show up to 50 eligible items under the current program rules but will not include items up to $12 until they are actually eligible in January.

Growth Opportunities Explorer

  • Amazon has released new training for the new Growth Opportunities Explorer tool in Seller Central. Recommendations are hit and miss, but CTAs are more helpful than previous versions of this dashboard (e.g., listing quality dashboard). This is worth mentioning to any seller struggling with organic traffic and sales. The dashboard quantifies in dollars the lift a seller might see from enhancing their listing with things like A+ Content or video, or enrolling programs that might help save money.

Amazon Warehousing and Distribution (AWD)

  • Amazon Warehousing and Distribution (AWD) is a third-party logistics (3PL) solution that provides low-cost, long-term upstream bulk inventory storage in Amazon’s Distribution Centers and seamless replenishment to Amazon’s Fulfillment Centers and other sales and distribution channels. Currently in closed Beta, the AWD program has a new landing page where interested sellers can get on the list. We’re all excited about the AWD as it provides alternatives to high 3PL costs and helps to ease restock limit restrictions by automating FBA replenishments with a 99% in-stock promise.

Jessica Wright, the Senior Brand Strategist on the Seller Labs Services team, breaks down what the AWD program is in one of her Deep Dive digital content series:


Unbranded Packaging for Multi-Channel Fulfillment Orders

  • Amazon announced that all Multi-Channel Fulfillment (MCF) orders are now shipped in unbranded packaging. Previously, orders fulfilled by Amazon for other channels using MCF may have been shipped in Amazon packaging, which created a confusing customer experience (and, in the case of orders, chargebacks). Because of increased Amazon orders due to enhancements made by attribution, referral bonuses, and Buy With Prime, Amazon has rolled out this change at no cost to sellers. Exceptions apply to no sortable items, apparel/footwear, and large/heavy items.

Product Detail Page Enhancements

  • Amazon rolled out Product Detail Page BETA for “Other products popular for this brand” to help sellers increase their brand awareness and selling opportunities. The official announcement was about six weeks ago, but one of our Services team specialists finally spotted it in the wild for one of our Seller Labs clients. This test inserts a banner of the brand’s other products at the top of the detail page for easy click-through to keep exploring the brand.
Amazon Banner for "Other popular products for this brand"

This is exciting because anything that takes up PDP real estate helps keep competitors off your page. Additionally, this could become a paid placement in the future. Currently, sellers can’t take any action to request this banner which appears at Amazon’s discretion.

Updated A+ Content Practices Best Guide

  • Though some might consider it too late to make changes to listings for this Q4, plenty of sellers are looking for any last-minute boost to Q4 sales. So, the A+ Content Practices Best Guide guide could be helpful for sellers who don’t have the budget for the “do it for you” A+ Content service. 

Account Health Assurance Is LIVE

  • Account Health Assurance is a program that rewards higher-performing sellers with the promise of no account suspensions as long as they work with Amazon to resolve issues. It was announced at Amazon’s Accelerate conference in September and was planned for release in 2023. However, last week, some sellers started receiving emails that they were eligible, and we began seeing the banner in many Seller Accounts.
Amazon Account Health Assurance

To be eligible, sellers must have an emergency contact phone number on file and maintain a min 250 account health score (out of 1000) for six months. Eligible sellers will see the banner on their Account Health page; ineligible sellers can check progress on the new dashboard.

Watch this deep dive to learn more:


2023 US Referral and FBA Fee Changes

  • BREAKING NEWS: Starting January 17, 2023, Amazon is making updates to the U.S. referral and Fulfillment by Amazon (FBA) fees. And while the referral fees won’t change, sellers using Amazon’s FBA fulfillment service will see significant increases in the new year. 

Let’s take a look at the side-by-side fee comparison charts:

Amazon Fulfillment Fee increase
Amazon's Hiking Fulfillment Fees
Fulfillment fees increase

Jessica Wright, Amazon Brand Strategist on the Seller Labs Services team sheds more light on the upcoming FBA fee changes:

Amazon fee changes in 2023

Amazon’s Official Black Friday Press Release

  • Amazon’s Black Friday event will start on Thanksgiving, November 24,  and continue through the full day Friday. Amazon has announced “Surprise deals” will drop every 30 minutes during select periods of the event from customers’ most-wanted brands, like Samsung, HP, Hasbro, adidas, and Calvin Klein. The press release also links to influencer pages, e-versions of physical catalogs like the Holiday Toy catalog, and a number of other curated lists.

Brand Profile Update

  • Although there wasn’t any official announcement from Amazon, rumor has it that the name Brand Profile replaces the name on the Stores tab in the Advertising console for select Beta test sellers. The brand profile currently is just a version of the Seller Profile within Seller Central, a place to upload a brand logo, enter a description and tagline, etc. The inclusion in the Advertising console means opportunities for new ad placements in the future! Amazon has added a policy page for this feature, but it is pretty sparse.

Disruption of Counterfeit Operations

  • Amazon recently investigated and seized over 240,000 counterfeit goods. This is great news for consumers (brands included BMW, Porsche, General Motor, Cartier, GE Appliances, WWE, Salvatore Ferragamo, Hugo Boss, Puma, and Under Armour), but even better for brands! Ten years ago, Amazon wasn’t as aggressively participating in preventing Intellectual Property infringement on its marketplaces. This shift has been a game-changer for brand owners in the last few years. And, while things still are far from perfect, sellers who have been around a while recognize how much better the environment is.

Holiday Shipping Deadlines

  • All of the major shipping carriers have announced shipping cut-offs for Q4. Shipping deadlines are critical to the FBM sellers, but they also impact FBA sellers. Please keep in mind that these deadlines are the estimated dates. The actual deadline for these services can change based on where you’re shipping from, the end destination, and unpredictable weather conditions.

Here is a quick overview of the U.S. domestic holiday shipping deadlines:

USPS Holiday Shipping Deadlines

USPS Holiday Shipping Deadlines
USPS Holiday Shipping Deadlines

FedEx Holiday Shipping Deadlines

FedEx Holiday Shipping Deadlines
FedEx Holiday Shipping Deadlines

UPS Holiday Shipping Deadlines

UPS Holiday Shipping Deadlines
Source: Shippo

Here are some insights from Jessica Wright, Amazon Brand Strategist at Seller Labs, on how these shipping cut-offs may impact sales at the end of the year:

  1. Most carriers will cut-off ground shipping (non-expedited) orders around December 14-15, which means retailers will cut-off orders for the same a day or two before, suggesting a significant slowdown in orders by those dates. 
  2. Carriers will cut-off guarantees for the 2-3 day expedited shipping options December 19-21, which means orders will come down to non-peak levels around the Monday before Christmas. 
  3. Hanukkah dates align very closely with Christmas this year, so we won’t likely see much skewed by those dates as we have in some past years. 
  4. Expect a spike again starting December 26 as people start shopping and spending monetary gifts and gift cards!

TikTok Is Opening Fulfillment Centers

  • In a time when Amazon is closing Fulfillment Centers, repurposing FCs for non-FBA inventory, and having trouble staffing their FCs due to poor working conditions, TikTok has unofficially announced plans to start opening their own warehouses by way of a number of new job postings.

The big picture: TikTok’s meteoric growth, which has already taken its toll on Meta’s Facebook and Instagram, has also begun to pose a threat to companies like Amazon and Google that rely on intent-based search advertising to drive business on their shopping platforms.

Volatile Restock Limits

  • Since the Inventory Performance Index and Restock Limits go hand in hand with Amazon sales and storage, sellers must watch inventory daily and be very reactive in their stock management. If sales seem to be slowing, FCs are backed up, and pending containers get released from the port on the same day, sellers will see limits decrease. Likewise, if sales seem to be on an uptick, FCs are clear and processing quickly, and total inbound units drop, sellers will see limits increase.

The Amazon unBoxed Recap 2022

Seller Labs Services Team at the unBoxed Conference

The Seller Labs Services team didn’t miss their chance to visit Amazon unBoxed 2022! Stay tuned for more takeaways and insights from our Amazon experts.

Jessica Wright

We were fortunate enough to attend the Unboxed conference, plus the bonus day of the Partner Summit, where advertising and other Amazon service providers gathered for 1×1 meetings with the Amazon team to learn about new advertising announcements. This year, unBoxed featured over 70 sessions, and we were able to attend 30 + unique sessions! To help you overcome your FOMO of not following the unBoxed conference this year, we are here to give you some actionable insights on the seven new advertising features.

Jessica Wright, Amazon Brand Strategist on the Seller Labs Services Team

1. Sponsored Display Ads for Brands Not Selling in Amazon’s store

  • Before that, Sponsored Ads were only available for brands that sell products on Amazon. Now, businesses that sell products and services in verticals not available on Amazon, like restaurants and hotels, can use Sponsored Display to reach the highly engaged Twitch audience.

2. Stores as Landing Pages for Sponsored Brands Video

  • Stores as landing pages for Sponsored Brands video (also in BETA) allow advertisers to provide a fully branded shopping experience within the Amazon store. When utilizing the stores and landing pages for video creative, advertisers can engage with customers early in their shopping journey and educate them about their products in their brand voice.

3. Amazon Creative Services

  • Amazon has officially launched the Amazon Creative Services tool offering advertisers a hassle-free way to have policy-compliant and impactful creative assets.

As an official and credible service provider, the Seller Labs Services team can help you with Storefront creation if you don’t have the time or design resources to create impactful creative assets.

4.Omnichannel Metrics in the Amazon DSP

  • Omnichannel Metrics (OCM) enables advertisers to measure the aggregated impact of their ad tactics on shopping activities on and off Amazon while campaigns are still mid-flight. OCM insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media investment ROI. This is HUGE, especially for more traditional brands that sell equally off Amazon.
  • Available metrics:
    • Cross-channel view. The solution offers a holistic view of shopping activities on and off Amazon, online and offline. Advertisers can see total omnichannel sales in the reports and on-Amazon and off-Amazon sales breakdown.
    • Multi-source signal. The measurement provides de-duplicative metrics combining Amazon retail signals and third-party offline sales signals.
    • Line-item level reporting. OCM reporting is at the line-item level, allowing advertisers to see the relationship between ad audiences, placements, and creatives on outcomes.
    • Mid-flight actionability. Metrics are reported mid-flight, helping advertisers to change tactics or reallocate budgets to optimize business outcomes in time.

5. Multi-Country Sponsored Ads Experience

  • With this feature, merchants can access any country from a single sponsored ads account.

What does it offer?

Ease of  navigation between countries by leveraging the country switcher in the advertising console 

Less time spent on viewing and managing your campaigns

6. Video Builder is Available for Sponsored Brands Video Placements

  • Video Builder (BETA) will offer free creation of Sponsored Brands video content! With Video Builder, sellers can easily create product videos through a selection of ready-to-use customizable templates to experiment with different messaging.

7. Amazon Marketing Cloud (AMC)

  • Amazon Marketing Cloud (AMC) is a secure, cloud-based solution where advertisers can efficiently perform analytics across pseudonymized signals, including Amazon Ads signals and their own inputs. Amazon announced several updates to improve your ability to take action with these insights.
  1. AMC has expanded a library of queries to help programmers take advantage of the vast data sets inside the tool.
  2. The ability to manage audiences right from AMC which will come in Q4. This will allow you to create an Amazon DSP audience inside your AMC instance via SQL.
  3. AMC announced the Partner Program with certified operators who work with advertisers. These certifications will be recognized in the Amazon Ads Partner Directory.

The Prime Early Access Sale Recap

  • Since most sources keep comparing the Prime Early Access Sale results with the Prime Day earnings, the opinions on the sale event success are pretty mixed. For example, while CNBC flags a much lower marketplace revenue compared to Amazon’s Prime Day in July, Amazon claims this wasn’t its primary goal, calling the October sale a great kickoff to the holiday shopping season.

Let’ clear up the picture by breaking down some top stats:


300 million items sold

Best selling categories were Electronics and Consumer Devices.

The average spend per order during Amazon Prime Day was $60.29.

100 million items sold

Best selling categories were Apparel, Home, and Toys.

The average spend per order during the Prime Early Access Sale was $46.68.

Despite the drastic difference in numbers, we still can’t call the PEAS a waste of time and effort, given that the event was handled in a different manner and had other goals. According to Amazon, the main reasons for holding another sales event in October were eliminating the excess inventory and helping sellers make their promotions more relevant and significant to break through this holiday season.

Automated Inventory Removals

  • Starting October 14, 2022, Amazon will automatically remove unfulfillable inventory that’s been in fulfillment centers for more than 14 days. After this date, auto removals will continue every 14 days throughout the holiday season. Sellers can specify if they want their inventory removed and returned to them, destroyed, liquidated, or refurbished via their Automated Removal Settings in Seller Central.

Product Detail Page Enhancements

  • Amazon is beta testing enhancements to the product detail page to help sellers increase their brand awareness and selling opportunities ahead of peak season. The new widget with “Other popular products from this brand” will only display on the desktop. Placement will include three additional ASINs highlighted at the top of the PDP, taking up real estate that might otherwise go to paid advertising.
Other popular products from this brand

This new feature is rolling out to any brand-registered seller using Amazon Attribution to measure their Google Search Ads. Also, participation is automatic for all brands enrolled in the Brand Referral Bonus program.

Q4 Return Policies Update

  • Amazon announced the extended holiday returns for items purchased between October 7, 2022, and December 31, 2022. Thus, customers who will make purchases during these days will be able to return most products until January 31, 2023.

Side note: It is typical for Amazon to extend its policy beyond 30 days for the holiday season. However, with the anticipation of early holiday shopping this year, Amazon is working to find a policy that will work for sellers and shoppers alike.

Meltable FBA Inventory

  • October 16 marks the start date for Amazon sellers to send in items considered “meltable” to be eligible for the FBA fulfillment during the holiday season. Normally, meltable items shipped into Amazon Fulfillment Centers for FBA outside the allowable window (October 16-April 14) are automatically disposed of at the seller’s cost. However, due to the increase in issues with meltables, Amazon will be conducting an FBA inventory sweep to remove any meltable items that missed the regular checks and are currently in stock at Amazon. Sellers concerned they may have items caught up in this sweep can check their catalog for anything flagged as meltable and take action before September 21.

Important Note:

Amazon also imposes restrictions on FBM meltable items due to increased customer complaints. Starting September 21, Amazon will remove any FBM meltable item with a review claiming low product quality. 

unBoxed 2022

unBoxed is Amazon Ads’ annual conference where they announce new solutions to help big and small brands connect with customers, grow their brand, and prepare for the future. The event will include insights from industry leaders, training and certification classes, breakout sessions, interactive demos, after-hour events, and an exclusive musical performance.

Date: October 25 – 27, 2022

Place: Jacob Javits Center, New York

Cost: $349

Click to register:

Amazon Launchpad is Now Free

  • The Amazon Launchpad program page now reflects there is no additional fee for utilizing the program. Previously, a 12-month contract for the program came at the cost of up to 5% of sales revenue, plus other Amazon fees.

With those terms, sellers viewed the program with the credible fear that it might not justify the costs. Now the eligible brand owners can have extra marketing and dedicated account support for free.   

Who is eligible? 

New or existing sellers with professional accounts who have listed their products in Amazon’s online store in the US for less than four years and have generated less than $5 million in gross merchandise sales in Amazon’s online store annually qualify.

Amazon Vine is Now 50% Off

  • Big news for October! Amazon’s Vine review program enrollment is half off, just $100. Remember that this fee is per parent ASINs, and once an ASIN has been enrolled, it cannot participate in Vine again. So to get the most bang for your buck, include all child ASINs.

Extended Deadline for Prime Early Access Event Coupons

  • We all thought that previous Prime Early Access Event deadlines had expired, and sellers were supposed to have already set up coupons using placeholder dates. However, Amazon announced that sellers can still set up coupons and prime exclusive deals until October 11, making it possible for more brands to participate in this event.

FBM Q4 Fee Hike

  • FBM sellers aren’t exempt from the Q4 fee hikes hitting FBA sellers. Starting October 2, USPS implemented Peak Holiday surcharges that range from about  $0.25 to $6.50 depending on package type, weight, and zone. This will impact all sellers using FBM and selecting USPS as the shipment method. These rates will be in place until January 22, 2023.

Updates to Required Attributes

  • Amazon has announced that they are updating required attributes for several categories. The current update focuses on Unit Count Type and Item Form across 33 categories. Although changes made now won’t negatively impact existing listings, sellers should be aware that they will have to address new attributes if they need to make any edits to their existing listings. This is especially tough for resellers who cannot necessarily control listing content.

Amazon Warehousing & Distribution

  • Amazon Warehousing & Distribution (AWD) repurposes previous Fulfillment Centers into W&D-only facilities with a fee structure separate from FBA, such as flat-rate per pallet fees for inbound/outbound and storage. By starting the program in 2023, Amazon hopes to make its AWD program a one-stop shop for brands to manage their inventory for all Amazon marketplaces and off-Amazon wholesale and brick-and-mortar distribution.

Amazon Accelerate Highlights

  • Amazon announced the expansion of free email marketing capabilities for sellers. The program is called Amazon Customer Engagement’s Tailored Audiences.
  • Customers ask Alexa. This new feature helps Amazon businesses build their brands by allowing brands to answer shoppers’ questions and thus plays a significant role in driving customers to sellers’ listings.
  • Small Business Badge. The Small Business Badge helps customers easily discover products they love from small business brands and artisans in Amazon’s store.
  • Customer Review Insights. Sellers can now work backward from the customer by using customer feedback. With Amazon’s new Customer Review Insights tool, merchants gain actionable information from customer reviews that can help develop and launch the next top-rated product. 
  • Amazon Seller Wallet. The digital wallet makes it easy for global sellers to hold, view, convert, and transfer money from the U.S. Amazon stores directly to the bank accounts, all within Seller Central.
  • Veeqo. This multi-channel shipping software is designed to simplify fast-growth eCommerce by increasing the speed of fulfillment and giving Sellers access to discounted rates on USPS, DHL, FedEx, and UPS. No monthly fee for the software: sellers shipping via Veeqo will only pay for the chosen carrier labels. 
  • FBA Centralized Dashboard. The new FBA Dashboard groups critical inventory management and performance pages together, making managing and optimizing your FBA activities easier.
  • Manage Your Experiment. With the MYE update, brand owners can now increase the quality of their Amazon listings by A/B testing bullet points and product descriptions. 
  • Account Health Rating. While the Account Health Rating bar goes from 0 to 1000, every new seller starts with a score of 200, which is considered healthy. Merchants gain points for every 100-200 orders and lose them for violations that fall into four categories varying by severity: critical, high, medium, and low. After sellers overturn or fix violations, they can have those points back. 
  • Account Health Assurance. Higher Account Health Rating accounts with a valid emergency number on file can achieve “Account Health Assurance,” which means Amazon will not shut down their accounts if they are actively working on an issue.

Prime Early Access Sale Dates Announced

  • Amazon has finally announced the dates for the first-of-its-kind sale event exclusively for Prime members in the fall season — the Prime Early Access Sale. The new 48-hour sales marathon starts on Wednesday, October 11 and will run through Thursday, October 12, till midnight.
Prime Early Access Sale

The event will take place in 15 countries. These include the U.S., U.K., Canada, Austria, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, and Turkey. Keep an eye on the Prime Early Access Sale page on Amazon for updates.

Updates to Restock Limits for Q4

  • Amazon has been alerting sellers within Seller Central and via email that they are in the process of adjusting restock limits for the holiday season. Q4 updates will allow merchants to maintain a 4-month supply of stock across all ASINs, ensuring smooth fulfillment for the season. Based on these numbers, Amazon has stated that approximately 5% of sellers may see a reduction in limits but that all other sellers should maintain current limits or see an increase.

Side note: If a seller sees their limits drop, a pre-season promotion that increases sales velocity could be the trick to show higher sell-through and raise limits.

The announcement also came after the launch of Amazon Warehousing & Distribution (AWD), a low-cost upstream storage and distribution program that could rival independent 3PLs. So, by coinciding the return of restock limits with the launch of AWD Amazon tends to:

– make sellers more reliant on their storage, distribution, and fulfillment network

– take more customers from other 3PLs

However, while AWD looks like a good option to avoid restock limits, it may not be that seamless. So, we recommend proceeding with caution and weighing your logistics decisions thoughtfully.

New MFN Meltable Product Shipping Policy

  • On September 21, Amazon implemented a new meltable product shipping policy for meltable seller-fulfilled products. Previously, sellers fulfilling their own goods were exempt from the April-October ban for meltable items enforced in FBA locations. However, per this new announcement, sellers who choose to ship meltables during the hotter months will be subject to possible listing removal and/or seller account suspension if consumers do not receive their items in good condition. For more information, see Changes to program policies.

Tailored Audiences in Customer Engagement

  • Amazon is expanding seller options for customer engagement. Currently in beta testing, Tailored Audiences in the Customer Engagement tool will allow the U.S. registered brands to expand their email marketing reach and solidify brand loyalty.

Previously, sellers using Amazon Customer engagement were limited to marketing only to brand followers or shoppers who followed their stores. Now they can send email marketing campaigns to their repeat, high-spend, and recent Amazon customers. The solution is expected to be available in the next six months.

Buy with Prime Marketing Solutions

  • Amazon’s Buy with Prime amplifies all-new marketing solutions to help sellers reach Amazon’s engaged shoppers and drive sales on their brand’s direct-to-consumer (DTC) eCommerce stores.

Sellers participating in this program can:

1. Advertise Buy with Prime products on Amazon

Sellers can direct shoppers to a new Buy with Prime page within their brand’s Amazon storefront using Sponsored Brands that appear in prominent places within shopping results. After viewing the DTC products, shoppers can choose to purchase them directly from a seller’s off-Amazon site. 

2. Reach more shoppers on Facebook and Instagram

Co-branded Buy with Prime social media ads managed by Amazon help participating Buy with Prime sellers reach shoppers on Facebook and Instagram and drive traffic to products on their DTC sites.

3. Market  to Prime Members

The Buy with Prime Marketing Toolkit allows sellers to leverage the recognized and trusted Prime brand to drive shoppers to their DTC sites. In addition, the toolkit provides the Buy with Prime badge, which merchants can feature in their marketing alongside their brand and Buy with Prime products.

Amazon Introduces “Customers Ask Alexa”

Amazon has launched a new Alexa-powered capability geared toward helping brands answer common customer questions.

How Does It Work? 

When customers pose questions to Alexa, including queries related to a product’s features or compatibilities, Alexa responds with helpful answers provided by brands from those product categories.

Customers Ask Alexa - Amazon

Starting October 2022, Customers ask Alexa will be available to a select group of brands as an invite-only program. Amazon plans to make it available to all eligible U.S.-based brands in 2023. More information is on About Amazon.

Amazon Accelerate 2022

  • Hurry up, the last days to register for the Amazon Accelerate 2022! The conference will take place in Seattle on September 14-15, 2022. Amazon Accelerate is the place for all Amazon sellers to gain insights on exciting innovations, grasp firsthand tips from seasoned sellers, and expand their networks.

This year Amazon combines face-to-face sessions with virtual experience and offers sellers two options to attend the conference: in-person and online. While the in-person access registration is no longer available, you can still jump on the bandwagon with free virtual tickets.

Amazon Accelerate 2022

Amazon Unveils TikTok-Style Feed For Products

  • Rumor has it that Amazon has closed beta-testing of a TikTok-like social feature that would show purchasers shareable photos and video feeds of products. Dubbed “Inspire”, the new tool is expected to integrate with the existing Amazon Posts program and will be available to shoppers in-app only.

Search Query Performance at the Product Level

  • The new Search Analytics features are now available to all brand registered sellers via the standard Brand Analytics dashboard. The Search Query report provides brand-level insights into the search term’s performance based on shoppers’ search behavior. It presents metrics of the top terms of the seller’s catalog or ASIN for the selected time frame.

With the ASIN-level performance data insights, sellers can fine-tune their marketing strategies and enhance their listings by adding keywords that appeal to shoppers’ interests.

Search Query Performance

Side note: Sellers who don’t have a single view of the merged dashboards can access the Search Analytics dashboard after they are added to GLOBAL PERMISSIONS for Seller Central. Check the box next to the user name on the user list to enable Global Permissions.

Amazon Fall Prime Deal Event

  • Amazon announced a second Prime-exclusive sale in 2022 — the Fall Prime Deal Event. Knowing that Amazon usually gives sellers at least six weeks for product delivery and receipt, we can reasonably anticipate the event to land in the middle of November.

The company recently began notifying select third-party merchants of an upcoming shopping event. Sellers can find out if they opt in for a deal by checking their Deals page in Seller Central and looking for deals that note the Fall Prime Deal Event.

Quick reminder: September 12 is the deadline to create inbound FBA shipments for event deals. If shipments are not created by this date, Amazon will determine stock on hand as insufficient, which could result in deal cancellation.

Also, note that selecting a recommended deal does not guarantee event placement. Deals are subject to Amazon confirmation 24 hours before the event and depend on stock volume, pricing, and seller/product rating.

Amazon has also announced the first Black Friday/Cyber Monday deal deadlines. Sellers can opt in for Black Friday and Cyber Monday until September 2.

Coupon Guidelines for the Fall Prime Deal Event

  • September 9 is the deadline to create coupons for the Fall Prime Deal event. As Amazon hasn’t yet confirmed the event date, sellers should set up coupons for “placeholder” dates that will be auto-adjusted to the actual deal date when it is announced.

To qualify for the event, coupons must:

✔ target Prime Exclusive Discounts

Prime Exclusive Discounts

✔ offer a discount of 20%+

✔ include Prime eligible ASINs 

✔ the start/end dates of the coupon must be November 15-16

Coupon Guidelines

Free Promotional Period for Premium A+ Content

  • Amazon is running a new promotion for sellers who have registered as a Brand Owner with Amazon Brand Registry – it’s giving them access to Premium A+ content at no cost for an extended promotional period.

FYI: Premium A+ content expands the visual aspect of the product page with enhanced features like video and image carousels which, according to Amazon, can increase sales by up to 20%.

Important note: Not every brand is eligible for A++ Content. Only brand registered sellers with a published brand story and 15 previously approved A+ Content projects can qualify for this enhanced content feature.

Jessica Wright, Senior Brand Strategist on the Seller Labs Services team, sheds more light on the Amazon A++ Content:

Jessica Wright about A++ Content

Account Health Page Updates

  • In August, Amazon began rolling out the new version of the Account Health dashboard for sellers in the U.S. and Canada, planning to proceed worldwide in 2023. According to the recent Amazon update on upcoming changes, sellers can anticipate:
    • Improved Account Health Rating: sellers will see a number rating instead of just a color rating. A “healthy” score is in the 200-1000 range, while 100-199 will put your account on watch, and anything below 100 is in the danger zone.
    • Violations will have a weighted rating which will help sellers understand how the violations impact their score and prioritize resolutions.
    • Amazon will reveal all the details at Amazon Accelerate 2022 on September 14–15 (free to attend virtually).
Account Health Rating


Account Health Rating

No Changes to How Merchants Respond to Negative Reviews

  • Given the Amazon announcement via Seller Central that sellers can now respond to customer reviews, we’d like to shed more light on this. There have been no changes to how sellers can communicate with buyers regarding reviews. Amazon is simply reposting updates that came out last year. Brand owners can reach out to buyers who left 1-3 star reviews via the Customer Reviews tool in Seller Central.

2022 Holiday Deal Deadlines

  • If the upcoming holiday season is not yet top of mind for you, we are here to remind Amazon sellers of some critical deadlines quickly approaching.

Dates to know:

September 2, 2022: Holiday 2022 Promotion submissions for both Black Friday and Cyber Monday deals close 

November 2, 2022: Inventory cut-off date for FBA sellers

Quick reminder: Sellers can only schedule eligible deals found on their Deals Dashboard in Seller Central. For these deadlines, they’re going to look specifically for deals listing “Black Friday Week” or “Cyber Monday Week”.

Amazon Deals Dashboard

Holiday Peak Fulfillment Fee

  • On top of the spike in storage fees, sellers should prepare for seasonal fulfillment fee changes. New rate card is in Seller Central:
Fulfilment fee updates

Side note: With Amazon sales margins being particularly slim and Q4 storage price increases, sellers should diligently do their math before committing to deals and discounts for the coming season.

Shipping Options for FBM Returns

  • Starting September 5, 2022, through October 2, 2022, Amazon will be testing a program allowing shoppers to choose between USPS and UPS for returns on seller-fulfilled returns. The tech giant starts this experiment to study customer behavior and understand their preferences better. Since shipping with UPS may come at a higher price, Amazon will reimburse the price difference for every label created during the experiment.

Important note:

Only items returned through Amazon’s Prepaid Return Label program below 15 oz in weight, and 130 inches in size will be eligible.

You will find more information on the shipping costs in Seller Central. Although Amazon hasn’t provided any details on how to claim a refund for the difference, we assume this will be completed via SAFE-T claims.

Recent Reviews Display on Product Detail Pages

  • Although there is no official update from Amazon, it looks like they have changed how reviews display on product detail pages. Brands are noticing that the “Top Reviews” showing in the Reviews module on the PDP are now all recent. This is potentially a game-changer for many brands previously plagued by outdated negative reviews.

Amazon Attribution Update

  • Amazon rolls out a new Amazon Attribution feature to strengthen its partnership with brands conducting off-Amazon marketing campaigns and help them increase brand awareness and enhance cross-selling opportunities. Sellers can now replace the previously featured competitor ads at the top of their listings with other popular products from their Amazon store.

Currently in beta-testing, this new feature is available to sellers utilizing Amazon Attribution with Google Ads through January 2023.

Amazon Attribution

Another ASK AMAZON Event

  • Amazon hosted another Ask Amazon event on the topic of Selling Partner Apps. We suggest popping in to explore over 25 Amazon programs and third-party service providers.

A New Feature for Your Sponsored Display Campaigns

Sponsored Display ads
Source: Amazon Ads

FBA Shipment Creation Workflow Changes

  • Starting August 31, 2022, Send/Replenish Inventory function in Seller Central will be replaced by the new Send to Amazon workflow. Although the new workflow is intended to be more simplified and error-free, Amazon seller forums show that merchants are unsatisfied with how the new system works and say they would prefer the old method of replenishing their FBA inventory.

Side note: For sellers not yet familiar with Send To Amazon, we recommend joining the forum chat or exploring the Help page, as there is a bit of a learning curve moving over from the old workflow.

Amazon Acquires One Medical and iRobot

  • Amazon is expanding its reach into the health care and robotics industries. The tech giant announced its plans to acquire  One Medical, the primary care organization, and iRobot, makers of the Roomba robot vacuum cleaner. 

Amazon stated that the acquisition of One Medical would dramatically improve the healthcare experience over the next few years, making it more accessible and affordable for patients and providers. 

Meanwhile, the acquisition of iRobot is expected to deepen Amazon’s presence in consumer robotics after the giant made a bold venture into this field last year when it unveiled the Astro Home robot equipped with the company’s Alexa digital assistant.

Amazon Seller Wallet Launch

  • Amazon announced the release of the Amazon Seller Wallet, a new tool to give sellers an easy, hassle-free way to manage their funds and payouts on Amazon. Details are slim at this point; we only know that the tool is now at the initial launch stage and available only to a select number of small businesses. Amazon is planning to collect first feedback and continue to refine the tool. Sellers are hoping the solution will alleviate concerns over disbursement dates, amounts, and reserves.

Automatic Disposal of Aging Inventory

  • Amazon reminded sellers to update their removal settings to  prevent automatic disposal of aging inventory from Amazon’s fulfillment centers – make sure you either provide a valid return address or opt-out of automated removals for unsellable and aged inventory. Sellers who fail to do that are at the risk of having their aged inventory donated, recycled, or disposed of. We can reasonably assume that the announcement, coupled with the lead in to Q4 timing, means that Amazon will soon be doing a purge of aged inventory.

FBA Storage Fee Changes for Q4

  • FBA storage fees will increase for peak season months of October to December. Starting October 1, 2022, an item that normally costs $0.53 per cu/ft. a month to store year-round jumps to $1.20 per cu/ft. Any items that have been in FCs for over 271 days are also subject to additional aged inventory surcharges. If you haven’t opted into automatic removals, you should take stock of your inventory now and take action on any excess. 

Sexual Imagery Policy Update

  • Amazon updated its policy regarding sexual imagery and has given seller’s a 60-day warning to review and update impacted listings in order to stay compliant. Listings not in compliance as of the September 26, 2022 deadline may be suppressed or restricted, and policy violations could apply.

Account Health Page Updates

  • According to the Amazon announcement, we will see new features on the Account Health page in the coming months. The Account Health Rating (AHR) will be displayed as a point value based on a scale of 0-1,000 (in addition to the color that exists today). The Account Health page will also display the degree to which any violations impact your account health, allowing you to prioritize addressing those most negatively affecting it.

Find more information on the upcoming changes in Amazon Seller Central.

Manage FBA Inventory Dashboard Phase-Out

Starting August 30, Manage FBA Inventory dashboard will be phased out. Amazon is rolling out a new FBA Inventory page to replace Manage Inventory Health and Manage FBA Inventory dashboards.

FBA inventory dashboard
FBA inventory dashboard

The new version is designed to simplify FBA inventory management. It provides a single view of inventory-specific metrics, actions, and recommendations across restock, excess, aged, unfulfillable, and stranded inventory types.

Side note: If you have a hard time getting used to new things, you will be glad to know you’ll have access to the traditional view via the new dashboard until early 2023.

Amazon-Funded Fee Discounts

  • Amazon is starting to offer referral fee discounts on select items with excess inventory. Amazon will discount the associated referral fee for the items with lowered price. So, to be eligible for a referral fee discount, one should create a sale or outlet deal on a product. Discounts are at least 30 cents per unit, up to 25% of the referral fee.

Side note: Eligible items will have a “fee discount available” badge shown on recommended action menu on the Manage Inventory Health page.

Q&A about Remote Fulfillment

  • If you still have concerns about the Amazon Remote Fulfillment program, visit the Ask Amazon page on Amazon’s Seller Forums. In addition, AMA is an excellent resource that addresses the most obscure Amazon questions.

Jessica Wright, the Senior Brand Strategist on the Seller Labs Services team, expands on the Remote Fulfillment program in the video below:


2022 Remote Fulfillment with FBA Fee Changes

  • Effective June 30, 2022, the fulfillment fee changed for Remote Fulfillment with FBA will take effect. All sellers will automatically opt into Remote Fulfillment in Canada and Mexico unless they opt out before July 1. Thus, we recommend merchants check the Remote Fulfillment program page and confirm their opt-out if they don’t intend to participate in this program.

Side note: Remote Fulfillment allows US-based sellers to fulfill orders in Mexican and Canadian markets using their US FBA inventory. They can also enable free Prime Shipping (5-9 days in MX, and 7-12 days in CA) for the customer and accept returns back to US Fulfillment Centers.


  • Sellers can increase sales on top of the expanded customer base.  
  • Amazon handles fulfillment across the border.  
  • The customer pays import duties and fees.


All customer perks under the Remote Fulfillment program come at sellers’ cost. Moreover, the fulfillment fees are considerably higher than US-based fees. For instance, a small standard-sized item that costs $3.07 to fulfill in the US will cost nearly double, $6.04, to fulfill in Mexico, or $5.39 in Canada. Therefore, merchants should review their margins to determine viability before participating.

Amazon Prime Day 2022 Early Results

  • The annual two-day shopping marathon ended, and now it’s time for online merchants to analyze their sales, evaluate their profits, and draw first conclusions. According to Amazon, retailers managed to generate $11.9 billion in online spending, representing 8.5% growth compared to $11 billion in Prime Day’s total online revenue in 2021.

Going by CNBC, if Amazon could’ve figured out how to give away gas, it would’ve been the best Prime Day ever!


  • Great social ruckus. Many shoppers were flooded with organic and paid campaigns on social media and email campaigns highlighting Prime Day deals from brands.
  • Attractive discounts across various categories.
Prime Day Average Discount
Source: Forbes

FYI: Although home electronics, like instant pots and Roombas, are typically hot selling items during Amazon’s Prime Day, this year, consumers were more interested in dishwasher pods, diapers, and snacks.

  • Prime Day deals were available off-Amazon. For the first time, Prime Day deals were available beyond the marketplace via the ‘Buy with Prime’ program.


  • Deal overwhelm. The abundance of deal types and Amazon’s focus on customer experience made it challenging for sellers to timely select which deals to run. 
  • Caching issues on Amazon’s website. Caching issues thwarted some brands’ best-laid promotion plans on Amazon’s site, whereby some discounts didn’t show up.

To sum up, the early data from brands shows that Prime Day has delivered strong results despite minor issues.

Quick reminder: The deals deadline for the new “Fall Prime Deal Event” is July 22, the last day to launch eligible deals found on the Deals dashboard in Seller Central.

Please note that selecting a recommended deal does not guarantee event placement. Deals are subject to Amazon confirmation 24 hours before the event and depend on stock volume, pricing, and seller/product rating.

The Brand Catalog Manager Phase-Out

Therefore, we recommend sellers who miss the Brand Catalog Manager dashboard ask Amazon support to add them to the Beta version of the “Selection Completeness” page.

Refund/Return Policy Update

  • Starting August 1, 2022, all Return and Refund policies on the Seller Profile will default to the Amazon policies. Since Amazon policies cover restocking fees, sellers won’t see a disruption in the ability to charge refunds. However, there will likely be some initial buyer confusion since shoppers will need to click through a link to view policies instead of reading them on the seller page.

Prime Day Preparations

  • Amazon hosted a series of seller webinars on Prime Day preparations to help online businesses get the most out of the annual sales event. The following advertising-focused Prime Day Prep webinar takes place on July 8.

Amazon Prime Day Checklist

Amazon Prime Day Checklist - Infographic

Get your inventory, marketing and pricing arrangements in gear to reduce the stress of planning with our 7-Step Guide to Your Prime Day Preparations.

Create a Prime Day Version of Your Store

  • Use the Store scheduling feature to create a Prime Day version of your store and submit it for approval at least a week before the event. When submitting for approval before Prime Day, choose the date you want the Prime Day version of your store to be published and the day you wish to revert to another version.

Side note: When preparing your store for Prime Day, add a page for the Featured Deals Widget. This is a great way to increase product visibility with promotions, deals, coupons, or Subscribe and Save. The widget updates automatically, so products only appear in the widget for as long as the promotion lasts.

Prime Day Small Business Promotions

  • From June 21, 2022, until July 11, 2022, Amazon is holding a promotional campaign to support US-based small businesses and artisans. With Prime Day Small Business Promotions, Amazon incentivizes shoppers to purchase from small businesses by offering eligible customers an opportunity to win prizes. Once registered, shoppers will receive one additional entry in the sweepstakes for every $1 spent on promotion-eligible products with a Small Business badge.

Side note: Any seller participating in the event should have received an email on June 21. Merchants who think they may qualify but did not receive the email/are not seeing the Small Business badge can contact Seller Support for help.

  • Pro: Small Business storefront is another way for customers to discover and support small businesses. 
  • Con: Unlike in past years, buyers have no incentive to return and spend more money on Prime Day. Without an incentive for shoppers to return for Prime Day, sellers will hardly see much lift from the promo this year.

Send to Amazon Replaces Send/Replenish Inventory

  • Send/Replenish Inventory function in Seller Central is now replaced by the new Send to Amazon system. Although the new workflow is intended to be more simplified and error-free, Amazon seller forums show that merchants are unsatisfied with how the new system works and say they would prefer the old method of replenishing their FBA inventory.

Side note: For sellers not yet familiar with Send To Amazon, we recommend joining the forum chat or exploring the Help page, as there is a bit of a learning curve moving over from the old workflow.

June 2022 Amazon Seller Summit

  • Amazon Seller Summit will be broadcast on June 30, 2022, from 9 am-11 am PST. The main focus of this virtual event will revolve around home improvement, lawn & garden, and tools categories. Thus, registered visitors will access a series of category-specific webinars that would give sellers insights into how to level up their Amazon’s online stores.

Side note: Amazon Seller Summit is a live-only event that will NOT have a video replay. Attendees will need a merchant token for registration.

You’ll find more information about the upcoming Amazon-hosted webinars on AWS Events and Webinars page.

2021 Amazon Annual Report

  • Amazon Annual Report includes statistics on Amazon’s efforts to protect brands and reduce counterfeiting.

Same Day Handling

  • Sellers struggling with long lead times can now configure same day handing as a default. Indicating that FBM products will ship the same day can decrease the delivery window giving FBM sellers an edge.

While opting into Same Day Handling sellers will need to modify handling time on any ASINs that cannot be fulfilled with that speed.

Signature Confirmation for FBM Orders

  • Amazon now recommends signature confirmation for FBM orders. However, as signature service can add up to $6 per shipment, this can become pretty costly insurance. Although Amazon assures that this service can reduce lost orders by 35%, sellers will need to review their processes to see which is a more significant drain on their margins and make the best decisions for their businesses.

Amazon Prime Day FBA Inventory Deadline

  • Amazon FBA inventory cutoff date is June 20. It’s time for sellers to double-check their inbound shipments and ensure everything is on track to deliver in time for the Prime Day deadline.

Pro Tip: To speed up the receiving of a shipment that has already reached the FC, sellers can open a case with Seller Support and advise about the inventory on board for a Prime Day deal.

Updates to Brand Analytics Dashboards

  1. Effective June 30, Item Comparison and Alternate Purchase Behavior reports will be eliminated.

Pro Tip: As there is no planned replacement for this data, we recommend sellers pull their last report before the end of this month.

  1. Brand Analytics Dashboard has some new significant additions. Search Query Reports now have insights on category-level performance for a brand vs. the competition. 

Side note: Access to this area of Brand Analytics is not enabled by default. Sellers should allow access at the Global User level for all their users to have access.

Brand Referral Bonus Program

  • Amazon pushes its Brand Referral Bonus Program to award up to a 10% bonus to sellers that drive sales to their Amazon listings from off-site traffic. To join the program, sellers should enroll in Amazon Attribution and have some non-Amazon traffic, such as social media, to redirect.

Pro Tip: Mind the costs associated with the fulfillment network and Amazon’s FBA program to understand if this program suits you. Brand Referral Bonus Program can be an excellent fit for sellers with a solid social media presence and engagement who do not have an alternative to the FBA fulfillment method and are overstocked at Amazon or in their warehouses.

New In-App Augmented Reality Feature

  • Amazon launches AR-powered Virtual Shoe Try-On in its iOS app. In this virtual try-on, customers can point their camera at their feet and scroll through different shoes to see how they look from different angles. However, the tool can’t be used to determine shoe size.

While the new feature is currently available for iOS customers with an iPhone 7 or newer, Amazon confirmed in its blog post that it would be available for Android customers soon.

As of now, this tool is only available to Vendors (namely, brands with a 1P relationship with Amazon), and only by an invite.

Updates to Amazon Local Selling

  • For sellers enrolled in Amazon Local Selling, there have been updates to the Home Entry Compliance policy regarding background checks and employee verification completed with Amazon. Sellers enrolled in Amazon Local may opt to have Amazon deliver local items if they cannot comply with Amazon’s Personnel Requirements.

European Fulfillment Network Between the UK and the EU

  • The European Fulfillment Network is now available to all EU and UK sellers with accounts in both regions. This program allows sellers to stock products in one European location and share them around Europe, including the UK. All sellers in these markets should have received notification of eligibility, program details, and fees directly from Amazon.

Another Amazon’s Press Release

Current ongoing brand protection initiatives include:

  • deterring and stopping bad actors 
  • increasing adoption of brand protection tools 
  • holding counterfeiters accountable
  • identifying and seizing counterfeits 
  • forging public-private partnerships (like Transparency) for additional protection

Amazon’s 2022 NewFront Replay

  • The Amazon NewFront event for advertisers took place on May 2 in New York. If for whatever reason, you’ve missed this biggest Amazon advertising showcase, you can still make the most of it with Amazon’s 2022 NewFront Replay.

Know how to reach your target audience organically through Virtual Product Placement (VPP) on Amazon Freevee and Prime Video, optimize goals with Amazon’s marketing cloud, and engage with the viewers via interactive live streaming Twitch service.

New Invite-Based Ordering Option

  • To help prevent inventory shortages of high-demand items with limited quantities, Amazon unleashes a new invite-based ordering experience. The company says its goal is to ensure that genuine customers can purchase these products.

The new program is launching in the United States, starting with PlayStation 5 and Xbox Series X game consoles sold and fulfilled by Amazon.

Sponsored Display Reports Update

  • Sponsored Display launches matched target reporting in the Amazon Ads console. New Matched Target Report shows what product detail pages (PDP) your ads display, which helps you analyze the performance of underlying categories and audience targeting ASINs.

Now sellers can identify the good-performing ASINs, and target them with Sponsored Display or other ad types.  

Like the Search Term Report, the ad needs at least one click against the ASIN’s PDP to show up in the report.

Understanding Amazon Buy with Prime

  • As of April 21, 2022, Amazon has unleashed its Buy with Prime program to extend the convenience of Prime shopping to online retailers beyond the Amazon retail platform.

Going by the Amazon press release, Buy with Prime will initially be available by invitation only for merchants using Fulfillment by Amazon and will roll out through 2022 as merchants are invited to participate, including those not selling on Amazon or using FBA.


This newly introduced program allows millions of U.S.-based Prime members to shop directly from merchants’ online stores and help online sellers build customer loyalty and brand credibility while offering conversion-driving benefits like fast and free shipping.

Here’s another video where Jessica Wright, Senior Brand Strategist on the Seller Labs Services team, sheds more light on “Amazon Buy with Prime”, and gives helpful tips on how to start using it.


👉 Aged Inventory Surcharge

  • It looks like Amazon is changing the name of LTS (long-term storage) to Aged Inventory and is introducing a new tier of fees. Effective May 15, 2022, the new Amazon Aged Inventory surcharge took effect, resulting in the increased storage fees on the items that have been in Amazon Fulfillment Centers for 271 to 365 days.

These items are now charged $1.50 per cubic foot during this period, increasing to $6.90 per cubic foot or $0.15 per unit once regular long-term storage fees kick in after 365 days. This update is impactful to any seller using FBA.

Seller Central Business Report Updates

  • The Detail Page Sales and Traffic reports now have hidden filter Session and Page Views by platform (mobile and desktop). As part of the ongoing trend, more data will be available via Business Reports and Brand Analytics.

Updates to Amazon Marketplace Fair Pricing Policy

  • Amazon has just released a statement regarding baby-formula pricing due to the ongoing baby formula shortage. The violation of the fair pricing policy with such products as baby formula, supplies during hurricane season, or essential items during the COVID pandemics won’t just get a pricing health notification. Instead, Amazon will shut down the account on the first infraction.

Amazon Ads Conference: unBoxed Returns In Person in 2022

  • Amazon announced it would be hosting unBoxed 2022 at the Jacob Javits Center in New York City on October 25-27. Mark your calendars to discover the latest innovations and trends coming from Amazon Ads that can help your brand reach audiences, measure campaigns, and grow your business.

Attributed Purchases Report Updates

  • The new Attributed Purchases Report is now available for Sponsored Brands Video, helping sellers get the info on the product that the customers purchased after clicking on the video ad.
Attributed Purchases Report

With this report, Amazon merchants can get insights into the product sales driven by their Sponsored Brands ads, discover new advertising opportunities, and see which products engage new-to-brand customers.

👉 Keyword Ranking Within Amazon Metrics

  • There is now the ability to see where the search term ranks within the suggestions in the keyword recommendations. This new feature could save a lot of time deciding how much focus and bid allowance to give to each term.
Keyword Ranking Within Amazon Metrics

Amazon Prime Day

  • Amazon finally confirmed that Prime Day 2022 would take place in July. Although the exact date is still unknown, we guess the event will kick off on July 18/19 based on the deadlines and past years’ dates.

Just a quick reminder that April 29 was the deadline for the Amazon Prime Day’s Lightning deals. To be eligible for the Prime Day shipping, Amazon also advises sellers prepare shipments to arrive before June 20. Here’s a quick walkthrough on locating Lightning Deals in Seller Central and determining if you are eligible for a Prime Day deal.

Amazon Sales Slow Down

  • Online sales have been slowing down for Amazon. After its boost at the pandemic’s onset, the eCommerce industry is now taking a hit since shoppers prefer a more typical, pre-COVID mix of online and in-person spending. However, Amazon’s other two segments (Amazon Web Services and Advertising) don’t show any decrease in profitability.

Amazon Digital Content & Marketing Innovations

  • Amazon announced digital content and digital marketing innovations at the Interactive Advertising Bureau’s (IAB) NewFronts held on May 2-5, 2022. During its NewFronts presentation, Amazon unveiled its new content and advertising products, including virtual product placement into Amazon’s original digital content and updates on Amazon Freevee, Thursday Night Football on Prime Video, and Twitch.

Now brands can enjoy enhanced marketing opportunities and reach and engage streaming audiences with more intelligent and straightforward streaming TV campaigns.

Amazon’s Recent Earnings Update

  • Check out this excellent summary for anyone interested in the TLDR of Amazon’s recent earnings update.

New Real Estate Space on Amazon’s Buy Box

  • Amazon introduced a new section called “Another way to buy” that takes up space between the main offer and the secondary Buy Box (Other Sellers on Amazon). It looks like beta testing as it doesn’t show for every search. The seller under “Another way to buy” is different from the seller in the main Buy Box, even though they can offer the same price, and both are fulfilled by Amazon.

The “Another Way to Buy” section can be beneficial to third-party sellers as it allows them to show their offer to customers even when they are not featured as the main Buy Box winner. 

Also, it will help FBM sellers that don’t normally get the Buy Box because others are offering an FBA deal.

Multi-Channel Fulfillment Fee Updates

  • As a result of increased logistics costs, Amazon will be increasing Multi-Channel Fulfillment fees for the off Amazon orders fulfilled using FBA inventory.

Effective May 9, 2022, the fees for the Multi-Channel Fulfillment orders will increase twice across all package types. 

Effective August 1, 2022, Amazon will also be increasing the fees for the packages shipped to non-contiguous U.S. states and territories. Visit the MCF fee page for a break-down of fees before/after the update.

Jessica Wright, Senior Brand Strategist on the Seller Labs Services team, sheds some more light on the Fulfillment Fee Changes in the following video:


Sponsored Brands Follow Button

  • The follow button appears to be populating directly on Sponsored Brand ads on the Product Display Page. Apparently, the Customer Engagement tool will be one of the first Amazon tools to benefit from the increased “Follow Button” visibility.

Facebook News: Meta is Opening Its First Brick-and-Mortar Store

  • The first Meta Store is set to open early next month in California near Meta’s Reality Labs research facility, where metaverse products are developed. In-store, consumers can try and buy the platform’s three metaverse products: the smart video chat device Portal, smart glasses Ray-Ban Stories and virtual reality headset Meta Quest.

Amazon Shareable Images

  • As of now, Amazon is beta-testing “Shareable” Product Images on desktop. Many customers shopping on Amazon are now finding the ability to share product images via email, social, or direct link. This drives home the importance of creating helpful, valuable, and shareable content on your product detail pages.

Amazon Small & Light Program Updates

  • Effective April 28, 2022, Amazon has updated its Small & Light program to increase the price threshold for qualified items from $8 to $10. This change allows more of your products to become eligible for the program and receive fulfillment discounts, which can be beneficial to the merchants who sell products with less-profit margins, as they can claw back some profitability.

FBA News: Extra Large Storage Type

  • As of April 18, 2022, a new Extra Large storage type is available to Amazon sellers, in addition to the Oversize storage type. The new Extra Large category includes:
    • non-TV items sized 96 inches or more
    • TV items sized more than 40 inches
    • any item that measures more than 130 inches in girth
    • any item that weighs over 50 lbs

Side note: This announcement doesn’t mean that Amazon is now allowing larger items into its FulFillment Centers; they are simply recategorizing the existing inventory into a new fee category.

This change could negatively impact profits for merchants who sell large and heavy products. Since the items already in stock at Amazon Fulfillment Centers will automatically be moved into a new category and charged at this new fee structure, we recommend Sellers take a look at their Fee Preview Report to estimate any changes.

Virtual Bundle Updates

  • A golden nugget from the Seller Labs team: Though it is not officially announced by Amazon, we can confirm there are two new changes that we’ve seen in Seller accounts:
    1. Virtual bundles can now appear as child ASINs on the component item pages. This update keeps buyers in one place to shop, allows bundles to take advantage of component item sales rank/velocity, and ensures that reviews will combine across items.
    2. Virtual bundles can now be advertised using Sponsored Product ad types.

Side note: Only select bundles seem to be getting these updates. If a virtual bundle is still showing up the traditional way, the perks above are not available, and the bundle will still act as per the Virtual Bundle guidelines.

Updates to Amazon’s Dangerous Goods Policy

  • Effective April 25, 2022, dangerous goods can no longer be shipped to the U.S. island destinations through FBA, even in limited quantities. Starting on this date, online sellers should turn to third-party shippers to ship dangerous goods to those destinations.

Online sellers who have items categorized as hazmat should review their unfulfillable inventory in conjunction with these updates and ensure they are taking action on any impacted items. You can find more information in the Amazon Dangerous Goods Identification Guide.

Additional Prime Day Deals Deadlines

  • Lightning Deals Submission Deadline:
    • April 29 – U.S. and Canada
    • May 13 – France, Germany, Italy, Japan, Mexico, Portugal, Spain, and the UK
  • FBA Inventory Cutoff Deadline:
    • June 20 – U.S., Canada, France, Germany, Italy, Japan, Mexico, Portugal
    • June 29 – Japan
  • Coupon Submission Deadline:
    • June 10 – U.S., Canada, France, Germany, Italy, Japan, Mexico, Portugal, Spain, and the UK
  • Inbound Shipping Cutoff Deadline:
    • July 8 – the U.S., Canada, United Kingdom, France, Italy, Germany, Spain, Mexico, Portugal, Australia, and Japan
    • July 19 – India, the Kingdom of Saudi Arabia, and the United Arab Emirates

FBA Fulfillment Fee Changes

  • Effective April 28, 2022, an FBA fee surcharge of 5% will be implemented on each unit sold, including products purchased before that date. Amazon also said that this surcharge is subject to change, as it is still unclear if the inflationary costs will go up or down or for how long they will persist.

As of now, it averages from a $0.15 to a $7.55 increase, depending on product size and category. Since fee updates almost always result in mistakes, it is a good idea for Sellers to review their fulfillment reports for any anomalies.

Amazon Webinars on Brand Registry and A+ Content

  • Upcoming Amazon webinars on Brand Registry and A+ Content are open for registration for all Seller Central users. Given that Amazon does not always offer recordings after the sessions, it’s good to pencil the event in if you are interested in any of these topics.

Updates to the Amazon Seller App

Amazon Advertising Updates

  • Amazon is introducing a Suggested Products sort option available to vendors and sellers when creating Sponsored Products campaigns. So, how does it work? Amazon machine-learning models identify the products with a high likelihood of being clicked on if advertised and help online sellers to increase the chance of customer engagement.

Prosper Show 2022

Prosper Show 2022 took place on March 14-16 in Las Vegas, NV

With its main focus on the sellers’ needs, this annual educational conference is a chance for Amazon sellers to enhance their networking opportunities and grow their eCommerce businesses by partnering with reliable service providers.

As avid eCommerce enthusiasts, the Seller Labs team didn’t miss their chance to take part in Prosper Show. If for whatever reason you’ve preferred not to attend the show this year, we are here to help you avoid your FOMO, putting together the main Prosper takeaways.

Seller Labs at Prosper Show

Additionally, you can make the most of the Prosper Show with its digital extension – Prosper Remix. Once registered, the participant gains access to all recorded sessions plus six new digital sessions that will be offered live on April 27-28.

Seller Policies Updates for European Marketplaces

  1. Selling Policies and Seller Code of Conduct. Amazon has updated the Seller Code of Conduct to include language explicitly prohibiting price-fixing and search rank manipulation.
  2. Amazon’s Mediation Policy. In the case of mediation, sellers will choose to designate one mediator among a list of two provided by the Center for Effective Dispute Resolution.
  3. Amazon Renewed Programme Terms. Negative Review Rate and Product Quality Return Rate are now the primary quality performance metrics, deprecating the Negative Review Rate and Renewed Quality Score.

Amazon’s Home Entry Program Updates

  • Under the updated Amazon’s Home Entry program, no one is allowed to enter a customer’s home to deliver an Amazon order unless the order originated via Amazon ShopLocal or is being delivered by Amazon’s delivery network.

New Regulatory Fee Taxes

  • As of April 15, 2022, new California tax rules came into force. However, the updates shouldn’t affect the sellers’ filing routines. New regulatory fee taxes will be collected automatically by Amazon to be displayed as a new column on existing Seller Central tax reporting.

Upcoming Changes to Buyer-Initiated Order Cancellations

Amazon Seasonal Restrictions on Meltable Inventory

  • Starting April 15, any meltable products in stock at Amazon FCs will be destroyed at the seller’s expense. Any product with the “Is this Item Heat Sensitive” attribute selected as “TRUE”, and a meltable temperature set below 155 is subject to this deadline. So, the best practice is to schedule removals 24 hours before the deadline to ensure timely processing.

Side note: Amazon FBA accepts meltable products from October 16 to April 14.  “Meltable” refers to all heat-sensitive products, including but not limited to chocolate, gummies, and select jelly- and wax-based products.

Online sellers that are unsure of meltable status on their items can review their category listing for meltable attributes to confirm.

New USPS Fees And Surcharges in 2022

  • Effective April 3, 2022, the additional USPS surcharges were added for incorrect and non-standard package dimensions. This will impact the bottom profits for all FBM sellers whether they use Buy Shipping on Amazon or not.

Dimensional Non-Compliance Fee:  A $1.50 fee will be applied to any packages when manifested dimensions are either incorrect or are not provided. 
USPS Non-Standard Fee: The packages that exceed a certain dimensional threshold will incur an additional fee in addition to the postage:

  • Parcels that are longer than 22 inches but less than 30 inches will see a $4.00 surcharge.
  • Packages that exceed 30 inches in length will incur a $15.00 surcharge.
  • Parcels that measure greater than 2 cubic (3456 cubic inches) feet will also see a $15.00 fee added.

Amazon Reporting Update

  • As of March 29, 2022, Amazon expanded the available information in the Business Reports tool to include Amazon Mobile App data. Amazon sellers now have more visibility and access to mobile vs. browser sessions data, which helps them to quantify the importance of optimizing your product listings for the mobile shoppers.

New Features in Amazon Search Analytics Dashboards

Brands can now access their products’ search engagement metrics, including impressions, clicks, cart adds, and purchases. These metric values only include organic and sponsored products from search results, and are not related to external traffic.

March 2022 SP-API Release Announcement

  • Collecting data from Seller Central Business Reports and Vendor Central Sales Diagnostics now got a whole lot easier. Amazon released an update to the selling partner API to provide access to business reports.

New Addition to the Amazon Product Opportunity Explorer Dashboard

  • Amazon Product Opportunity Explorer is a helpful feature that provides data and insights to help sellers gain a better understanding of customer demand for new product ideas. As of now, trends dashboard allows you to see the niche trend for the Sales volume, Product Count, Average Price and Search Conversion Rate over the past 7 days.

Automated Fulfillable Inventory Removal

  • Rather than simply bill clients a higher storage rate for inventory on hand at its fulfillment centers, Amazon is going to return those units to sellers automatically on April 15, 2022. This will also apply to ASINs on hand with no sales in the proceeding six months. Please, check to ensure you have a return address on file, otherwise units will be disposed of.

Online sellers who opt out will be charged increased long term storage fees.

Multi-Channel Fulfillment Fee Updates

  • As a result of increased logistics costs, Amazon will be increasing Multi-Channel Fulfillment fees on May 9, 2022, and some supplemental fees for areas outside of the continental US on August 1, 2022. Check out the link above for additional updates to the MCF program that have happened or will be happening this year.

New Fee Category Guidelines

  • Given that fee categories are changing, we recommend all Amazon sellers to take a look at the fee preview report to anticipate any updates and be prepared to dispute any mistakes.

Please note: fee categories reflect the category a product falls into for referral fees, not necessarily the category reflected on the Product Detail Page of the item. Thus, items will not be recategorized for display purposes as a result of these updates.

Another BRAND NEW Real Estate in Amazon Advertising

  • Now you can see “Brands you might like” below the product listings in between “4 Stars & Above” and “Products related to this item.”

Sponsored Display Launches Bid Recommendations

  • Suggested bids are now available for Sponsored Display Ads (SD) campaigns. This will help get some idea on what bids to keep, especially when setting up new campaigns.

Sponsored Display Launches Matched Target Reporting in the Amazon Ads API

  • Amazon just released a statement announcing that sellers and vendors can access the brand-new Matched Target Report! With this report, you can dive deep into the performance of the product detail pages where your Sponsored Display ads were delivered at.

Amazon Helps Its Prospective Clients with a Perfect Launch

  • New Seller Incentives are great tools that Amazon provides to its brand-new seller accounts. Within a Perfect Launch program, the newly-emerged Amazon sellers are offered free Amazon Vine items, free Transparency labels, credits to try cost-per click (CPC) advertising, discounted Amazon Prime shipping, and more with Fulfillment by Amazon. Additionally, Amazon has updated its Perfect Launch Playbook to include all these details.

Amazon Transparency Program Updates

  • Here come some recent updates to the Amazon Transparency App. The consumers can now see instructional videos, product promotion, and current deals when they scan Transparency barcodes on the products they purchase.

Amazon Offers Sellers New Discounts on Shipping

  • Amazon is passing along their discounted shipping rates! Amazon Sponsored Discount is now available on some buy shipping options for Seller Fulfilled orders, discounted rates can be identified by a blue “discount” badge on the Buy Shipping page in Seller Central.

Amazon FBA Recent Updates

  • Similar to the New Seller Incentives, FBA New Selection now offers incentives for new items on the platform, available to any seller regardless of their Amazon seller experience. The new perks include  5% rebate on sales, Global enrollment, and Free Liquidation.
  • Have you heard about the recent updates to Amazon US referral and FBA fees? Amazon’s making some adjustments to the current year’s fee structure.
  • Amazon is raising the annual price of its Prime shipping club to compensate for the increased pandemic costs. Effective February 18, the new pricing jumps $20 to $139 per year.

Amazon Seller Central Updates

  • Amazon is making many improvements in how they communicate with sellers. You can now schedule a call to talk to Amazon support.
  • Amazon sellers that have enrolled in the Brand Registry can now communicate directly with buyers that left their brand a critical review. This update was released in June 2021 on Customer Reviews on the Brand Dashboard.
  • Marketplace Appstore and Service Provider Network are now combined in the ASCPN (Amazon Seller Central Partner Network), where sellers can discover over 5,000 third-party software and service partners.
  • Say hello to a new Competitive Price feature on the Manage Inventory Dashboard. You’ll be able to see the relevant data in the Price + Shipping column. This information refers to OFF AMAZON pricing for the item and allows Amazon sellers to gain deeper insights and make healthy decisions while setting prices.

New from Seller Labs & X-Cart

1. What Are the Hottest Amazon Trends in 2023?

Staying at the forefront of the ever-emerging Amazon trends can be challenging, especially if you run your business unassisted. We are here to navigate you through the recent marketplace updates, programs, and top eCommerce industry trends to help you embrace those changes hassle-free, ultimately improving your business operations.

2. How Does Inflation Affect eCommerce Businesses?

Our in-depth Online Seller’s Guide to Inflation digs into the current inflation bottlenecks, reveals the shift in customers’ shopping habits, and highlights key business strategies to help you keep your online store afloat in the face of economic woes.

3. Did Inflation Impact Amazon?

Much to our regret, yes. Having benefited from COVID-related lockdowns and social distancing, Amazon is now facing the new economic challenges that brought a shift in buyers’ purchasing power, spiking freight costs, and increased FBA fees. So, read on as we put together 7 Amazon inflation risks and uncover how to inflation-proof your Amazon business.

4. Keymaster Games Boosts Revenue with Seller Labs Services Guiding Its Amazon Advertising

Amazon Advertising can be quite tiresome and unrewarding, until you have a professional assistant ready to do all the heavy lifting on your behalf. We had a quick talk with one of our clients, Matt Aiken, the Chief Executive Officer at Keymaster Games, telling his own story about the challenges his company had to confront and how the Seller Labs Services team helped to resolve them.

5. What is Seller Labs Data Hub?

Data-driven decision-making is crucial for Amazon sellers at each level of their eCommerce game. That’s why we rolled out our new Seller Labs Data Hub designed to do the heavy lifting of data quality management and back your business decisions.

Resonate 2021 – Still Helping You Grow in 2022!

With a nurtured hope to host Resonate Conference in person soon, we’ve taken the time to curate an impressive digital content series with expert opinions on such hot topics as how to optimize product listings, improve tax returns performance, perfect customer experience and more. 
With the Resonate Digital Content Series’ setup, you can consume the content on your terms by tuning into any of our sessions whenever you’d like

Seller Labs PRO: The Tool You Can Trust

In the ever-changing Amazon landscape Seller Labs PRO helps thousands of Amazon entrepreneurs to conduct thorough keyword research, automate Buyer-Seller Messaging, optimize advertising campaigns, and thus observe the balance between their inputs and outputs to stay profitable.
You can start a free 30-day trial today right away with the code ICYMI and save an additional 50% off your next two months.

Jessica Wright
Jessica Wright Senior Brand Strategist, Seller Labs Managed Services

Jessica Wright is the in-house "Amazon Genius" for the Seller Labs Managed Services team. Her focus is working with our team members and clients to educate and answer tough Amazon questions in areas outside of PPC advertising. With 15 years of manufacturing and eCommerce experience on both the brand and agency sides of the business, Jessica is knowledgeable in all things Amazon and is constantly seeking out the latest updates to help Seller Labs clients stay ahead.


Ready for Amazon Prime Day 2022?

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    Breaking Breaking

    Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

    In-depth video and blog post to follow. Subscribe to fee change updates here.


      Thank You!