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Jessica Wright

Read blogs from Jessica Wright

ICYMI: In Case You Missed It

ICYMI: Amazon Seller News, Updates, Events, Resources, and More to Help You Sell Better

Every week we muster up the most important updates within Amazon and beyond to keep online entrepreneurs in the loop. From Amazon Terms of Service or recent Brand Registry News to seasonable Amazon Advertising strategies...
frustration-free packaging for fba

What is Amazon Frustration Free Packaging?

Amazon now requires SIPP (Ships in Product Packaging) instead. Learn what this change means for your business While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself...

adding videos to amazon

Creating Videos on Amazon Listings

This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about...

Amazon PPC strategy

Amazon PPC Strategy: Top 3 Amazon Tactics to Increase Traffic, Get Noticed, and Reduce Wasted Ad Spend

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend....
how to advertise with amazon

The 4 Cornerstones of How to Effectively Advertise with Amazon

How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals...
ignite-sponsored-brands-ad-automation

Amazon Sponsored Brands Ad Suggestion Automation Now Available in Ignite

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Amazon Sponsored Brands ad suggestion automation is now available in Ignite. Learn why automating the tedious but important...

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Most Popular Blogs

Amazon PPC keyword profitability calculator showing max CPC ceiling with keyword bid bars breaking through a red ceiling line on a Seller Central dashboard

Is Your Amazon PPC Keyword Profitable? The 60-Second Test

You know your break-even ACoS. You’ve audited your Search Term Report. You’ve cut the keywords that never convert and graduated the winners to exact match. And you’re still not sure if the bids you’re running...

Amazon Seller Central dashboard showing FEE DATA EXPIRED banner with 11 unread notification cards for FBA fee increase, Agent Policy update, payout delay, commingling ended, prep services removed, and defect fee jump

Amazon Made 11 Changes. Your Spreadsheet Didn’t.

A product that cleared five dollars profit per unit in 2024 now clears three fifty — same volume, same price, same everything. The only thing that changed was Amazon FBA fees 2026. And that’s before...

Amazon PPC audit dashboard showing Campaign Manager with profitable keywords in green and wasted ad spend keywords in red, cursor selecting broad match term for negation

Amazon PPC Audit: The System That Finds and Fixes Wasted Ad Spend Every Month

Pull up your Seller Central account right now. Go to Campaign Manager. Look at your total ad spend for the last 30 days. Take that number and multiply it by 0.3. That is roughly what...

AI advisor Amazon seller workflow showing YouTube content extracted into decision frameworks for PPC inventory and finance

How Amazon Sellers Are Building AI Advisors From Free YouTube Content

Somewhere between five and twenty thousand dollars a year. That’s what most Amazon sellers spend trying to get smarter about their own business. Courses that teach one framework at a time. Masterminds where half the...

AI listing optimization diagram showing Amazon product listing with seller marketing jargon dissolving on the left and real customer voice phrases on the right

Your AI-Generated Amazon Listings Look Perfect. Rufus Doesn’t Care.

What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...

FBA reimbursement audit three Amazon Seller Central reports cross-referenced to find unpaid claims

Amazon FBA Reimbursement Audit: How to Find Money Amazon Owes You in 2026

A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...