With Christmas right around the corner, merchants are already holding their major holiday sales. But on top of traffic and sales spikes comes a deluge of product returns taking a huge bite out of eCommerce profits (including rising logistics costs!). And with the extended Holiday returns window that favors buyers, Amazon sellers expect to see even more items sent back. Here’s what we know about the 2022 Amazon return policy, how it impacts sellers, and what merchants can do to mitigate their holiday returns headaches.

Maria Navolykina 10 min read Amazon Policies

For Amazon sellers, each customer-disputed transaction is a nasty surprise resulting in a purchase reversal, a refund-related profit loss, and a costly chargeback fee. To protect their earnings and seller account health, Amazon business owners need a proactive chargeback prevention strategy. That’s why we put together seven crucial chargeback protection practices on one page.

Maria Navolykina 9 min read eCommerce

With a slew of ever-emerging black-hat selling schemes, Amazon brand owners should take meaningful steps to eradicate counterfeit products. This is where the Amazon Transparency program plays the leading part. In this article, we cover what the Amazon Transparency Program is, drilling into its eligibility requirements, highlighting the benefits, and touching upon its new Customer Engagement feature launched for the Amazon Transparency app.          

Maria Navolykina 9 min read Intermediate

In this blog post, we’ll clarify long-standing confusion around Amazon search terms and keywords. Amazon Search Terms are strings of keywords that a shopper types into Amazon search to find a product. Search terms are commonly known as backend keywords because they are hidden in the backend of your Amazon listing. Amazon will match customer […]

Helen Golubeva 11 min read Amazon Keyword Research

“Manage Your Customer Engagement” is the newest feature Amazon has released to Brand Registered sellers, proving, yet again, that the future of Amazon belongs to brands. This new feature will allow brands to start marketing campaigns for their buyers. Allowing customers to directly interact with your brand will improve customer engagement across the platform. As […]

Caroline Powell 4 min read eCommerce

Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.

Maria Navolykina 7 min read Amazon Brand Registry

Since 2005, Amazon has been delivering products to its customers by way of its own package delivery service appropriately named: Amazon Logistics.  The service began as a pilot program more than 10 years ago in San Francisco, Los Angeles, and New York City, but has expanded to nearly every major city in the US. Now […]

Helen Golubeva 7 min read Amazon Policies

Sending Amazon Buyer-Seller Messages creates a positive customer experience – and don’t forget – the customer experience is Amazon’s top priority. However, after purchase, the only way you can reach shoppers on Amazon is with Buyer-Seller Messaging. The Buyer-Seller Messaging Service lets you communicate with buyers via the buyer-seller messages page. If you have the […]

Ashley Kochans 4 min read Amazon Policies

We get a lot of questions about what Amazon Super URLs are and if they are a manipulation of Amazon’s system.  In this blog post, we decided to address all these questions and explain to you why this black-hat tactic should be avoided at all costs. This short URL then redirects the user to a […]

Brandon Checketts 9 min read Amazon Policies