In this blog post, we’ll clarify long-standing confusion around Amazon search terms and keywords. Amazon Search Terms are strings of keywords that a shopper types into Amazon search to find a product. Search terms are commonly known as backend keywords because they are hidden in the backend of your Amazon listing. Amazon will match customer […]
With a slew of ever-emerging black-hat selling schemes, Amazon brand owners should take meaningful steps to eradicate counterfeit products. This is where the Amazon Transparency program plays the leading part. In this article, we cover what the Amazon Transparency Program is, drilling into its eligibility requirements, highlighting the benefits, and touching upon its new Customer Engagement feature launched for the Amazon Transparency app.