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eCommerce

PIVOT: Don’t Get “Stuck on the Stairs” in 2022

Most entrepreneurs start out with great intentions, especially when it comes to 2022 planning. Then, the plan changes, so they need to adjust. But without clear instructions or a clear path forward, they get stuck. We’re here to help! We’ve brought together an expert panel of eCommerce front runners who have either run brands or […]

Manage Your Customer Engagement with Amazon

“Manage Your Customer Engagement” is the newest feature Amazon has released to Brand Registered sellers, proving, yet again, that the future of Amazon belongs to brands. This new feature will allow brands to start marketing campaigns for their buyers. Allowing customers to directly interact with your brand will improve customer engagement across the platform. As […]

The Amazon Flywheel: How to Sell for Beginners

So you want to become an Amazon Seller, eh? If you are serious about becoming an Amazon seller, you’ve got to learn the Amazon flywheel. The Amazon flywheel is a growth strategy that helps you and the marketplace succeed – together.  Given all of the restrictions of the Amazon Marketplace, it’s easy to feel unwelcome, […]

Lessons Learned at Amazon Accelerate [2021]

Amazon recently hosted their second annual Amazon Accelerate conference. This entirely virtual event consists of keynote sessions, breakout sessions, and “networking huddles.” In Amazon’s own words: In a nutshell, Amazon Accelerate is a way for Amazon to connect with sellers and/or potential sellers in order to communicate with them about what all Amazon is doing […]

What is Amazon Frustration Free Packaging?

While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself would struggle to open. It’s amazing how anger-inducing it is to see the product you paid for being held hostage by unforgiving plastic and wires. Amazon offers a solution for sellers and shoppers alike with Frustration Free […]

Guide to Amazon’s 2021 Holiday Season

In eCommerce, we’ve been considering Amazon’s holiday season for months now. Planning inventory, strategizing sales and discounts, staffing…the list goes on. While there’s a lot that you need to do far in advance, you can prepare for the 2021 holiday season with this simple checklist. Everything here is still attainable, regardless of the fact that […]

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    Resonate is Back!

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