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Amazon SEO

Q4 Takeaways: Readjust Your Amazon Advertising Strategy to Increase Amazon Sales in 2023

We’re right in the thick of it, the fourth quarter of the year and one of the busiest shopping seasons ever. With so many shoppers on the platform, that should also translate to a huge boost in sales for you as a seller. However, you must have the right strategy for your products to see that success. Let’s take a look at the key metrics you may want to keep an eye on this year to keep track of for the next one.

How Inflation Impacts Amazon: Fuel Inflation Surcharge and 6 More Challenges to Watch Out

As inflation accelerates, it puts more pressure on consumer spending and changes online customers' shopping habits, posing new challenges to eCommerce store owners. This also rings true for Amazon businesses. To help merchants navigate their business risks, we put together seven main challenges that inflation has presented for Amazon sellers. Read on as we uncover key strategies to protect your profits in the face of a long-term crisis.

Amazon Product Listing Optimization: Top 5 Ways to Expand Visibility and Boost Conversions

It's no secret that neatly tailored product listings will enhance the chances of an Amazon seller to grow their customer base and increase sales. The million-dollar question is how to keep them profitable in the meantime. Although diligently done keyword research makes up a significant share of an efficient optimization process, you should approach this holistically.

Amazon SEO: How to Get Your Products Found in 2022

Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.

Why You Should Use a Keyword Tool for Amazon SEO

There are hundreds of keyword tools for Amazon SEO out there. Sure, Amazon SEO is a critical part of Amazon FBA, but with so many Amazon keyword tools available, you may not know which software is the best. And, once you decide on an Amazon keyword research tool, it may be even harder to learn […]

How to Optimize Amazon Product Listings: Advanced Fruitful Strategies from Robyn Johnson

Amazon is not the same as it used to be 5 years ago. Like a living organism, it has been constantly evolving since it first saw the light of the day back in 1994. Who could have imagined that a book-selling startup with only a 30 % chance of success would turn into a global heavyweight housing thousands of brands and products, leading online sales and competing with long-established players like Walmart? 

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Ready for Amazon Prime Day 2022?

Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!

    Breaking Breaking

    Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

    In-depth video and blog post to follow. Subscribe to fee change updates here.

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      Thank You!