How do you choose keywords for Amazon? Replace “I think” and, “my gut says” with data-driven SEO research on Google & Amazon.
When it comes to making informed strategic decisions, having access to accurate data is a huge deal. Knowing how to interpret and implement these valuable assets is even more important. With that in mind, Amazon has made several updates to its Brand Analytics feature. Let's take a deep dive into the main metrics of the Amazon Brand Analytics Dashboard.
We’re right in the thick of it, the fourth quarter of the year and one of the busiest shopping seasons ever. With so many shoppers on the platform, that should also translate to a huge boost in sales for you as a seller. However, you must have the right strategy for your products to see that success. Let’s take a look at the key metrics you may want to keep an eye on this year to keep track of for the next one.
As inflation accelerates, it puts more pressure on consumer spending and changes online customers' shopping habits, posing new challenges to eCommerce store owners. This also rings true for Amazon businesses. To help merchants navigate their business risks, we put together seven main challenges that inflation has presented for Amazon sellers. Read on as we uncover key strategies to protect your profits in the face of a long-term crisis.
In this article, we are drilling into one of Amazon's most heavily guarded secrets - the ranking algorithm - to more clearly highlight the developments and vividly summarize the A10 algorithm's key components that you should consider to rank higher on Amazon.
It's no secret that neatly tailored product listings will enhance the chances of an Amazon seller to grow their customer base and increase sales. The million-dollar question is how to keep them profitable in the meantime. Although diligently done keyword research makes up a significant share of an efficient optimization process, you should approach this holistically.
In this blog post, we’ll clarify long-standing confusion around Amazon search terms and keywords. Amazon Search Terms are strings of keywords that a shopper types into Amazon search to find a product. Search terms are commonly known as backend keywords because they are hidden in the backend of your Amazon listing. Amazon will match customer […]
Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.
There are hundreds of keyword tools for Amazon SEO out there. Sure, Amazon SEO is a critical part of Amazon FBA, but with so many Amazon keyword tools available, you may not know which software is the best. And, once you decide on an Amazon keyword research tool, it may be even harder to learn […]
Amazon is not the same as it used to be 5 years ago. Like a living organism, it has been constantly evolving since it first saw the light of the day back in 1994. Who could have imagined that a book-selling startup with only a 30 % chance of success would turn into a global heavyweight housing thousands of brands and products, leading online sales and competing with long-established players like Walmart?
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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