Caroline Powell
Read blogs from Caroline Powell
Amazon Advertising is taking over. For a simple search like “water bottle,” the first four rows of results are entirely sponsored ads or other promoted items. Really, you search for a keyword, and Amazon shows...
Most entrepreneurs start out with great intentions, especially when it comes to 2022 planning. Then, the plan changes, so they need to adjust. But without clear instructions or a clear path forward, they get stuck....
On September 8, 2020, the rules for Amazon seller messages changed. In this post, we’ll reiterate the changes to Amazon’s communication policies and talk through the updates Seller Labs has made. Rest assured, Seller Labs PRO is...
The 2021 holiday season will be defined by brands who can provide a positive and delightful experience for all of their customers. The goal is to create loyal brand followers who can connect with you...
Every month, our Amazon experts host a roundtable discussion for our Managed Services clients. It’s a way to do more for clients, and get the questions answered that they might not even know they had....
Our Other writers...
Lisa J
Head of Marketing and Customer Success
Savannah A
Content Marketing Analyst
Most Popular Blogs
Your VA messages you on a Tuesday: “Hey, why are we priced below target on these three ASINs?” You know you made that decision. You remember the supplier negotiation, the margin math, the reasoning. You...
Your repricer crashed last Thursday night. No alert. No email. No Slack ping. You found out Monday morning when your Buy Box share had dropped from 74% to 31% — and your Sponsored Products campaigns...
You know the ritual. Seller Central in one tab. Ad dashboard in another. Inventory tool in a third. Supplier portal. Shipping. Project board. Maybe a spreadsheet where you’re manually copying numbers between all of them....
Add up every tool in your Amazon seller tool stack right now. Not Amazon’s fees — the third-party charges. The PPC dashboard. The inventory tracker. The repricer. The keyword tool. Three hundred to five hundred...
The Amazon Ads MCP Server is live — and it’s about to change how every seller manages their advertising. You’re running 47 campaigns. You ask your AI one simple question: “Which keywords burned through $100...
You’re sitting in Campaign Manager at eleven PM adjusting bids one by one. Forty-seven campaigns. Three marketplaces. A spreadsheet with seventeen tabs that you’re ninety percent sure is lying to you about profitability. You’ve been...