[Tip Sheet] 3 Steps to a Successful Amazon Keyword Research Strategy

Keyword research is an important building block to any seller’s journey to success. But it’s neither easy nor static. Do you have a true data-driven methodical amazon keyword research strategy—or do you just hope that your instincts are enough?

For a keyword strategy that works, you need data and proof of how buyers really search. Check out these 3 steps to replace nebulous “i think” and “my gut says” with data-derived research that pays off in your product performance!

1. BALANCE MANUAL AND ALGORITHMIC KEYWORD RESEARCH.

How are you currently doing keyword research? Yes, manual searches on Amazon and Google will complete searched-for terms for you and give you ideas, but that technique is based on the first-word supposition (and it’s labor intensive). Stopping here prevents you from finding new and different search strings and other permutations that your customers are using. Consider Scope, an Amazon
keyword tool to find relevant keywords plus data around search volume and value.

2. USE A COHESIVE AMAZON KEYWORD RESEARCH STRATEGY ACROSS YOUR BUYER’S EXPERIENCE.

Many sellers treat listing optimization and Amazon Advertising as two separate things, but buyers don’t! They search for a product and want the description to speak to their needs. So think of your buyer’s experience—use data to connect keywords and ASINs and User Search Terms, and add consistency to your ads and listings. Doing so will drive more conversions because you’ll be speaking to a targeted audience ready to buy.

Want to simplify the effort even more? Use Ignite’s Smart Suggestions. When you put those keyword finds together with Scope’s, you’ll increase the quality of keywords and cover ground that you didn’t even know existed before!

3. MONITOR KEYWORD PERFORMANCE TO MAKE REVENUE-DRIVING ADJUSTMENTS.

How many times have we heard “Just set it and forget it” as if products can just sell themselves? The truth is that the Amazon Marketplace is constantly changing, so “if you snooze, you lose.” Set a schedule to review keyword and campaign performance 3-4 times per week. Anything less is snoozing and losing, anything more can result in over-tinkering that stymies or skews data collection. And make it easy on yourself with visuals that show keyword performance over time.

Both Scope and Ignite offer these visual insights as well as graphs and downloadable data so that you can spot trends easily and optimize both your listings and your ad campaigns.

Want to make sure you’ve got the Amazon keyword tools you need to build a successful keyword strategy?

Get started with a Seller Labs Pro subscription, which includes a full suite of Amazon seller tools, including Scope and Ignite (and more)!

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