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What Is Amazon A+ Content? A Quick-Start Guide to Creating Your Unique Amazon Brand Story

To help brands grip shoppers' attention, Amazon offers an advanced content feature allowing you to add captivating descriptions to the product detail page — Amazon A+ Content. This article breaks down what A+ Content is, goes through basic content guidelines and restrictions, touches upon the main benefits of adding A+ Content to your listing, and uncovers best practices to showcase your product appealingly.

How Inflation Impacts Amazon: Fuel Inflation Surcharge and 6 More Challenges to Watch Out

As inflation accelerates, it puts more pressure on consumer spending and changes online customers' shopping habits, posing new challenges to eCommerce store owners. This also rings true for Amazon businesses. To help merchants navigate their business risks, we put together seven main challenges that inflation has presented for Amazon sellers. Read on as we uncover key strategies to protect your profits in the face of a long-term crisis.

Amazon Transparency Program: Another Weapon in the Fight Against Counterfeits

With a slew of ever-emerging black-hat selling schemes, Amazon brand owners should take meaningful steps to eradicate counterfeit products. This is where the Amazon Transparency program plays the leading part. In this article, we cover what the Amazon Transparency Program is, drilling into its eligibility requirements, highlighting the benefits, and touching upon its new Customer Engagement feature launched for the Amazon Transparency app.          

Amazon Product Listing Optimization: Top 5 Ways to Expand Visibility and Boost Conversions

It's no secret that neatly tailored product listings will enhance the chances of an Amazon seller to grow their customer base and increase sales. The million-dollar question is how to keep them profitable in the meantime. Although diligently done keyword research makes up a significant share of an efficient optimization process, you should approach this holistically.

The Top 4 Amazon Review Request Templates You Need To Try

The majority of Amazon sellers are familiar with Amazon’s strict policies and, therefore, particularly sensitive to any changes related to customer communications. Among the questions that worry them most of all are:  Can I ask Amazon buyers to leave feedback and reviews for the products they purchase? If so, what’s the safest way to do […]

PIVOT: Don’t Get “Stuck on the Stairs” in 2022

Most entrepreneurs start out with great intentions, especially when it comes to 2022 planning. Then, the plan changes, so they need to adjust. But without clear instructions or a clear path forward, they get stuck. We’re here to help! We’ve brought together an expert panel of eCommerce front runners who have either run brands or […]

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