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Ashley Kochans SEO
Ashley Kochans

Ashley is an SEO & Digital Marketing Specialist and Founder of Kochans Consulting, also, a self-proclaimed die-hard SEO nerd. When she's not maximizing organic traffic, she's cooking organic meals, practicing yoga, or oil painting.

Posts by Ashley Kochans

Amazon SEO: How to Get Your Products Found in 2022

Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.

How to Get More Amazon Seller Feedback and Reviews

Every eCommerce entrepreneur wants to know how to get reviews on Amazon. And rightfully so, reviews not only fuel rankings in Amazon’s search results, they are a difference-maker when it comes to whether or not a customer buys your product. However, getting Amazon reviews is the tip of the iceberg when it comes to the often-misunderstood buyer-seller communication on Amazon. Get the full story (and more seller feedback and product reviews while respecting Amazon's rules).

Why You Need Amazon Product Research

Amazon product research is the easiest way to find the right products to sell on Amazon. Whether you’re thinking about selling on Amazon FBA or you’re looking for potential products to expand your catalog, you need an Amazon product research tool.  Why? Here are the two biggest reasons: You can’t sell a product for more […]

How to Use Amazon Buyer-Seller Messages

Sending Amazon Buyer-Seller Messages creates a positive customer experience – and don’t forget – the customer experience is Amazon’s top priority. However, after purchase, the only way you can reach shoppers on Amazon is with Buyer-Seller Messaging. The Buyer-Seller Messaging Service lets you communicate with buyers via the buyer-seller messages page. If you have the […]

The Amazon FBA Business: Is it Enough in 2021?

Several years ago, Amazon FBA businesses were the quick shortcut to being a millionaire and moving to the Bahamas. Everyone and their mother had an online business — starting an Amazon business was a profitable means of easy income! In 2021, that just isn’t true. Now the market is oversaturated with private brands or scam […]

What is Amazon ACoS?

Chances are you’ve heard the phrase Amazon ACoS. Other Amazon sellers have told you that you should have a target ACoS – but how do you know if your target is good or bad? And why isn’t the “o” capitalized?! ACoS stands for “Advertising Cost of Sale” and it is one of the most important […]

Amazon Subscribe & Save and Other Inventory Tips

You may have heard of Subscribe and Save, one of Amazon’s special discount programs for FBA sellers. There’s also FBA Small and Light and Frustration Free Packaging, which are great options for sellers in categories with small products, such as Electronics or Personal Care. These programs incentivize moving inventory out of Amazon’s warehouses quickly and […]

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Ready for Amazon Prime Day 2022?

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