Amazon Advertising

tip sheet 9 Places to Find High-Value Amazon Keywords Jul 15, 2020 Seller Labs

Finding Amazon keywords successfully and advantageously means having a handle on the search terms that buyers use to find products. Where can you find and mine these Amazon keyword gems? Here are 9 spots to help you find Amazon keywords that go beyond basics and can deliver sales differentiators.

tip sheet 4 Tips for Maximizing Amazon PPC Apr 04, 2019 Seller Labs

In today’s ultra-competitive Amazon environment, it’s not enough to just run ads. To win the placements that will get your products in front of the right buyers and convert, you have to create Amazon PPC campaigns that are lean, mean, and sure to get seen.

tip sheet Last-Minute Tips for Amazon Sellers Looking to Boost Black Friday and Cyber Monday Sales Nov 12, 2019 Will Marcotte

Have you looked at our Amazon holiday calendar lately? Black Friday and Cyber Monday are just around the corner, ready to reward the prepared, and punish the […]

case study Amazon Ad Campaign Strategy Boosts Tech Company’s Monthly Sales 338% May 17, 2019 Seller Labs

Learn how Seller Labs PPC managed services launched an Amazon ad campaign strategy that boosted the company’s monthly Amazon advertising revenue from $12,301 to nearly $200,000, simultaneously decreasing the company’s ACoS by 91% and achieving a final ACoS of just 3.99%.

case study Seasonal Amazon Advertising Strategy Delivers 147% Halloween Ad Sales Increase Over Previous Year Nov 08, 2019 Seller Labs

Learn how Seller Labs Managed Services developed a multiple part seasonal Amazon advertising strategy to grow ad sales early in the season, and optimize later in the season to reduce ACoS while enjoying the improved organic rank from high sales.

case study Ann Arbor T-Shirt Company Sees 130% Amazon Ad Sales Growth With Seller Labs Managed Services Apr 25, 2019 Seller Labs

Jerry Kozak, owner of the Ann Arbor T-Shirt Company realized that with $1 million in projected Amazon Ad spend, it was time to reassess strategy. Learn how The Ann Arbor T-shirt Company experienced Amazon advertising growth and increased profitability by partnering with Seller Labs Managed Services.

Getting Started with Amazon PPC: Your Guide to Sponsored Advertising Nov 10, 2020 Seller Labs

Amazon PPC or Sponsored Advertising is essential. Learn everything you need to know in 2020 with this comprehensive guide.

Amazon SEO: How to Get Your Products Found on Amazon Jun 23, 2020 Seller Labs

Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.

amazon seller tools How to Sell on Amazon: A Guide for Beginners and Experts Alike Jun 17, 2020 Jeff Cohen

Selling on Amazon is challenging, even for experienced sellers and brands. The challenge is often in part due to merchants not fully understanding the Amazon model and their part in creating and perpetuating growth. Learn about the Amazon flywheel and your part in turning the gears. Once you understand that and put best practices to work, you’ll master how to sell successfully on Amazon.

video, webinar Understanding the New Amazon Advertising (and Getting Back to Basics) Oct 01, 2018 Caroline Powell

Are you up to date on all of the changes Amazon is making to their advertising platform? Here at Seller Labs, our goal is to […]

video, webinar Amazon PPC Spring Cleaning Mar 10, 2020 Caroline Powell

When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you have is really what you need in order to grow. Many sellers don’t do it often enough. Why not? Because it seems daunting and difficult, so much so that they put it off until it’s an unruly mess. And just as with any mess, your campaigns aren’t going to clean themselves up. It’s time to get in there and toss what’s no longer useful, scrub what needs cleaning, and replace what’s broken with upgrades. But how do you know what’s what and where to begin?

amazon seller tools, video, webinar The 4 Components to Building a Strong Brand on Amazon Jan 23, 2020 Nastya Zhavoronkova

There’s a lot of talk about building your brand on Amazon. But do you know what that actually means? Or how to actually do it? No sweat, because we’re here to help guide you through the steps needed to build a strong and recognizable brand on Amazon.