Lisa Jones
Head of Marketing and Customer Success
Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
Read blogs from Lisa Jones
You know your break-even ACoS. You’ve audited your Search Term Report. You’ve cut the keywords that never convert and graduated the winners to exact match. And you’re still not sure if the bids you’re running...
A product that cleared five dollars profit per unit in 2024 now clears three fifty — same volume, same price, same everything. The only thing that changed was Amazon FBA fees 2026. And that’s before...
Pull up your Seller Central account right now. Go to Campaign Manager. Look at your total ad spend for the last 30 days. Take that number and multiply it by 0.3. That is roughly what...
Somewhere between five and twenty thousand dollars a year. That’s what most Amazon sellers spend trying to get smarter about their own business. Courses that teach one framework at a time. Masterminds where half the...
What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...
A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...
Our Other writers...
Lisa J
Head of Marketing and Customer Success
Savannah A
Content Marketing Analyst
Most Popular Blogs
You know your break-even ACoS. You’ve audited your Search Term Report. You’ve cut the keywords that never convert and graduated the winners to exact match. And you’re still not sure if the bids you’re running...
A product that cleared five dollars profit per unit in 2024 now clears three fifty — same volume, same price, same everything. The only thing that changed was Amazon FBA fees 2026. And that’s before...
Pull up your Seller Central account right now. Go to Campaign Manager. Look at your total ad spend for the last 30 days. Take that number and multiply it by 0.3. That is roughly what...
Somewhere between five and twenty thousand dollars a year. That’s what most Amazon sellers spend trying to get smarter about their own business. Courses that teach one framework at a time. Masterminds where half the...
What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...
A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...