Lisa Jones
Head of Marketing and Customer Success
Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
Read blogs from Lisa Jones
Add up every tool in your Amazon seller tool stack right now. Not Amazon’s fees — the third-party charges. The PPC dashboard. The inventory tracker. The repricer. The keyword tool. Three hundred to five hundred...
The Amazon Ads MCP Server is live — and it’s about to change how every seller manages their advertising. You’re running 47 campaigns. You ask your AI one simple question: “Which keywords burned through $100...
You’re sitting in Campaign Manager at eleven PM adjusting bids one by one. Forty-seven campaigns. Three marketplaces. A spreadsheet with seventeen tabs that you’re ninety percent sure is lying to you about profitability. You’ve been...
A screenshot. That’s all it took. No code. No terminal commands. No 45-minute Stack Overflow rabbit hole. Someone took a screenshot of a Seller Central error, pasted it into Claude Code, and said five words:...
Monday morning. You open ChatGPT. You paste in your search term report. You explain your product, your margins, your target ACoS. You get a decent analysis back. Good keywords to pause. A few bid adjustments....
It’s Monday Morning and You’re Staring at the Same Report You’ve Been Staring at Since 2019 You know the one. The report you pull every week because you’ve always pulled it. You squint at the...
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Most Popular Blogs
You know your break-even ACoS. You’ve audited your Search Term Report. You’ve cut the keywords that never convert and graduated the winners to exact match. And you’re still not sure if the bids you’re running...
A product that cleared five dollars profit per unit in 2024 now clears three fifty — same volume, same price, same everything. The only thing that changed was Amazon FBA fees 2026. And that’s before...
Pull up your Seller Central account right now. Go to Campaign Manager. Look at your total ad spend for the last 30 days. Take that number and multiply it by 0.3. That is roughly what...
Somewhere between five and twenty thousand dollars a year. That’s what most Amazon sellers spend trying to get smarter about their own business. Courses that teach one framework at a time. Masterminds where half the...
What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...
A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...