Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
📈 Quick Summary: What’s Changing and Why It Matters Amazon’s Statement The Real Impact for Sellers “Average increase of $0.08 per unit.” Comes straight from your profit, not your sale price. “Less than 0.5% of...
🔄 Key Takeaways Why ICAP Works Last Q4, a home-goods brand swore they had a “conversion problem.” Ads on. Budgets big. Sales flat. The ICAP funnel revealed the truth in 60 seconds: Buy Box ownership...
💰 Why This Matters If you’re selling through FBA, you’ll see holiday peak fulfillment fees automatically applied between October 15, 2025, and January 14, 2026. These fees cover Amazon’s increased operating costs during the high-volume...
📈 Why Scaling Amazon Feels Overwhelming (and How to Fix It) Every Amazon seller eventually hits the same wall: The truth? Scaling isn’t about selling more products — it’s about building systems that save time,...
📦Why Q4 Inventory Is Different (and Risky) Every Amazon seller dreams of Q4 profits — but too many watch them vanish because of stockouts, storage fees, or January return chaos. It happens every year: sellers...
💰 Why Amazon Profit Tracking Matters Whether you’re a new Amazon seller with a handful of SKUs or a seasoned brand running hundreds, one question unites everyone: 👉 “Am I actually making money on each...
📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...
🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...
🛡️ A Seller’s Nightmare: When One Sale Shuts Down Everything Every Amazon seller risks facing a counterfeit claim — even when the product is completely genuine. In a real seller case, a legitimate Super Nintendo...
🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...
💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...
💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...
