Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
🔥 Unlock Your Amazon Growth Potential with These Must-Attend Events Want to stay competitive and profitable on Amazon in 2025? Attending the right conferences is one of the smartest investments you can make. These events...
Amazon Retires the Customer Reviews Dashboard On September 30, 2025, Amazon will retire the long-standing Customer Reviews dashboard in Seller Central. In its place, sellers will find the Voice of the Customer (VoC) dashboard, a...
The Q4 Reality Check Every Amazon Seller Needs October is almost here, and for Amazon sellers, that means Q4—the busiest, most competitive shopping season of the year—is about to hit hard. In 2025, with restock...
Running Amazon ads without the right keywords is like throwing darts in the dark—your chances of hitting a sale are slim. The right keywords ensure your products are shown to buyers actively searching for what...
Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...
Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...
🚚 Key Takeaways From “SurePost” to “Ground Saver” — What Sellers Need to Know In early 2025, UPS rebranded SurePost® as UPS Ground Saver®, marking a major update to its domestic economy service. While the...
If you’ve ever seen a product explode in popularity overnight thanks to a viral video and wondered “how can I make that happen for my own listings?”, you’re in the right place. This blog is...
📈 Quick Summary: What’s Changing and Why It Matters Amazon’s Statement The Real Impact for Sellers “Average increase of $0.08 per unit.” Comes straight from your profit, not your sale price. “Less than 0.5% of...
🇨🇳 A Major Policy Shift Becomes Reality After months of speculation, Amazon has confirmed it will begin sharing quarterly tax data on China-based sellers with the State Administration of Taxation (SAT). The first report—covering Q3...
🔄 Key Takeaways Why ICAP Works Last Q4, a home-goods brand swore they had a “conversion problem.” Ads on. Budgets big. Sales flat. The ICAP funnel revealed the truth in 60 seconds: Buy Box ownership...
🛡️ The Hidden Game Behind Amazon Account Health You might have perfect metrics on your Seller Central dashboard — yet still find yourself facing suppressed listings, delayed approvals, or a sudden drop in Buy Box...
