- Cory Checketts
- On December 19, 2019
- amazon advertising tips
We’re all looking for fool proof and efficient ways to grow our Amazon product ranking and brand recognition, earn more revenue per sale, increase traffic to product listings, and track the success of our business. Here are four different ways Seller Labs Pro can provide you with the insight and analytics you need to measure performance and grow your Amazon business.
1. CREATE YOUR FIRST BUYER-SELLER MESSAGE
Once you’ve connected Seller Labs Pro’s Feedback Genius module to Seller Central, the next step is creating your first message.
With 12 ready-to-use email templates, creating your first message is easy! Just plug in your details, select relevant variables, add your subject line and marketplace, and test your message.
You can move on to more advanced delivery settings once your message is ready. Triggers and filters let you choose when your message is sent.
2. ASSIGN ONE TARGET ACoS FOR A CAMPAIGN
In order to take advantage of the intelligent suggestions from Seller Labs Pro’s Ignite module, you need to set a target ACoS for a campaign first.
Ignite will then begin collecting data and generating advertising campaign suggestions within seven days of setting your ACoS target.
Over time, you can adjust and direct Ignite to match the targets that you set for a given campaign and even automate your campaigns!
3. START TRACKING PRODUCT METRICS
The Scope module in Seller Labs Pro is known for its Amazon keyword and product research abilities. But did you know it’s great for tracking products, too?
Along with tracking keywords, Scope tracks products and stores them in your product database so you have a visual representation of a product’s price history, sales rank, review count, and review rating on Amazon from a 90-day to a one-week window.
This is extremely helpful to see how your competition’s products are performing. What’s more, you’ll get detailed keyword information that shows which keywords are generating organic sales.
4. UPLOAD COST OF GOODS SOLD
Did you know that you can bulk upload your Amazon cost of goods sold (CoGS) spreadsheets into the Quantify module of Seller Labs Pro to gain a clearer picture of your net profit across all of your products?
The CoGS metric is critical for measuring your overall profitability. You can even go beyond CoGS to combine product profitability reports (like net profit margin, net sales, and net profit) with conversion data to determine where you have more sales opportunities.
Ready to get access to these Amazon business-boosting tools? Sign up for a 30-day free trial of Seller Labs Pro today and start seeing the impact on your business!