Seller LabsBlog

It’s a perfect place to discover tips on how to launch your online business and sell online virtually everything. From time to time, you’ll get updates on the shopping cart we develop with so much love.

Even though it’s still summer, Q4 prep time is here and we’ve got you covered with some fantastic information. Catch up on all of it in this Shipbob Virtual Ecommerce Holiday Sales Accelerator segment where Tyler Henderson, Seller Labs’ Director of Business Development, delivered big ideas and the best ways to turn them into actionable […]

When you’re launching a new product, it’s easy to get caught up in the excitement of just getting it out the door and into the hands of customers. But once that product is out there, your mindset should shift from “Should I sell this product?” to “Should I continue to sell this product?” Measuring Amazon […]

Your Amazon advertising budget is precious, but if you have a product that people love, it’s worth spending to get more traffic. Use Quantify’s Inventory & Financials Promote report to find the products that need that extra boost. If you’ve been following Seller Labs for a while, you probably know we’re based in a small […]

Learn about Amazon’s recent MWS API update for Personally Identifiable Information (PII) and what it means for Feedback Genius users. Amazon recently updated its MWS API Data Protection policies. These updates are security requirements that limit access to personally identifiable information (PII) for Amazon buyers. These updates affect all service providers that use the MWS API. […]

Each August, Inc. releases their list of the 5000 most successful companies in the nation, affectionately known as The Inc. 5000. These companies must be U.S.-based, privately held, and independent as of December 31 of the previous year measured. A company must also show three calendar years of sales, with the first year’s revenue being at […]

Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products on Amazon, how to test the audience to see if your product will be successful and strategies to help your brand stand out from the competition.
Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon's most-lucrative shopping opportunity.
Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.
Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales with these 4 Amazon PPC dayparting tips to maximize the visibility and results of your ads by zeroing in on when your target audience is most likely to click and/or purchase.
Learn how Seller Labs PPC managed services launched an Amazon ad campaign strategy that boosted the company’s monthly Amazon advertising revenue from $12,301 to nearly $200,000, simultaneously decreasing the company’s ACoS by 91% and achieving a final ACoS of just 3.99%.

Amazon’s beta Templated Messaging feature for Buyer-Seller Messaging in Seller Central is aimed at improving the buying and selling experience with standardized messages. Whenever Amazon changes anything inside of Seller Central, the collective selling community’s ears perk up. We all want to know what has changed and how it affects sellers, shoppers, and service providers. […]

In an attempt to protect buyer privacy and enhance customer satisfaction, Amazon has begun rolling out Customer Phone Number Anonymization. This new addition to the Amazon Terms of Service is a supplement to “Appropriate Treatment of Customer Phone Numbers” as included in the Prohibited Seller Activities and Actions guidelines. The policy change also signals an […]

Last month when we talked about buying cycles, I mentioned the importance of bringing more traffic to your listings to increase your Amazon sales conversion rate. And I was happy to see Katie’s blog help you learn about how to find the best converting keywords for Amazon listing optimization with Scope. Just because you can […]

Day two of Resonate has was a masterclass in connecting with buyers — how to find them, how to talk to them, and how to get them involved in your Amazon brand. There was so much information going around! But if I have to choose an overarching theme, it would be this: We fail at […]

Last month, I made a commitment to you: to communicate more openly about our plans and our vision for Amazon sellers. It was bold because we’re all so busy, especially this month as we’ve been building some awesome new features into our Amazon seller products. For example, more keywords and metrics, better reporting, and a […]

Amazon advertising is made easier with Ignite. Recent updates give users more keywords and metrics, better reporting, and a simpler user interface. Fifty percent. That’s how much Amazon Advertising spend is expected to increase in 2019. Taken out of context, this may seem like a trend or a momentary blip on the radar—but the data […]

Learn how a leading designer and manufacturer of solar power panels worked with Seller Labs to quickly meet their ACoS goal, sell more during its slow season, and reduce overstock products by focusing on the new campaigns and continually making adjustments and optimizations based on the data provided by the Ignite advertising software.
Amazon is the #1 ecommerce platform in the U.S., but it isn’t just a place to buy- it’s a place increasingly used to research and discover products that fit customer needs. With over 200 million people visiting Amazon’s website every month, it’s become a huge part of the overall customer journey for millions of brands and retailers. In 2019, Amazon’s advertising business is projected to grow more than 50%. With the new emphasis on advertising, how will you ensure your Amazon Sales strategy stands out from the competition?

Resonate 2019 is less than two weeks away! We’re so excited for the event that we’re sharing another Presenter Q&A to tie you over until the big event. Today we’ve got the ever-inspiring Eddie Levine, president and co-founder of Hub Dub, Ltd., an eCommerce sales industry leader. About Eddie Levine Eddie brings more than 15 years of […]

“Prepare Your Brand to Stand Out on Amazon Prime Day” originally aired live on Tuesday, April 23, 2019.  Highlights from Prepare Your Brand to Stand Out on Amazon Prime Day Seller Labs’ Cory Checketts (Product Marketing Lead) and Tyler Henderson (Director of Partnerships) joined together to provide you with a cohesive view of preparing for Prime […]

Amazon data without goals is like trying to sip water from a fire hose. When sellers define their business goals, they’ll be able to couple them with the right data. We hear an awful lot about data—and Amazon data specifically—these days. Whether it be about data security, analytics, access to data or the lack thereof, […]

Whether you’re an established Amazon business with great sales or an emerging seller just starting out, there’s one fact you cannot ignore: If you want enduring success on Amazon, you can’t ignore the importance of having a strong brand. When people form genuine relationships with your brand and connect emotionally to what you’re selling, they’re bound to become loyal customers. Remember, products don’t sell—brands do.
Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. If your subject line fails, then your email stops dead in its tracks: No opens means no one will see your message inside, which means no one will click through or respond…which means you don’t receive the feedback you need to move up in rank.

We’re continuing our Resonate 2019 spotlight interviews with event presenters. Today we’re talking with Bret Darby, Account Director for Seller Labs Managed Services and expert on all things Amazon Advertising. You may have caught Bret co-hosting one of our March webinars. His contributions to “Reclaim Time and Increase Profits with Expert PPC Management on Your […]