Amazon Prime Day 2025: How Sellers Can Prepare for the 4-Day Event

Amazon seller preparing for Prime Day July 2025 with checklist on computer, stacked shipping boxes, and Amazon storefront in background. Calendar icon highlights Prime Day timing. Visual emphasizes planning and readiness for peak Amazon sales event. Seller Labs logo in corner.

đź•“ More days. More buyers. More risk if you’re not ready. đź§  Prime Day Isn’t Expanding—It’s Evolving In 2025, Amazon isn’t just extending Prime Day from 2 to 4 days—they’re rewriting the seller playbook. This isn’t about a couple of bonus sales days. It’s a complete shift in strategy, buyer behavior, and platform dynamics. For […]