What Are the SP-API and Ad-API Connections and What Are They Needed For?
If you sell on Amazon—or help manage brands or advertising on the platform—you’ve probably heard terms like SP-API (Selling Partner API) and Ad-API (Advertising API). But what do they actually do? And why is everyone talking about connecting them? Today, more than ever, sellers, vendors, and third-party tools rely on data to stay competitive. The […]
