Amazon PPC Match Types Explained: Broad vs. Phrase vs. Exact

Funnel graphic illustrating Amazon PPC match types. Broad stage shows generic keywords like 'best leash for hiking with dogs,' 'dog collar and leash set,' and 'leashes for dogs.' Phrase stage narrows to 'retractable dog leash' and 'dog leash for hiking.' Exact stage ends with 'dog leash' and a yellow checkmark, representing a precise, high-converting keyword.

Stop Wasting Ad Spend—Here’s How to Match Your Keywords the Right Way If your Amazon PPC campaigns aren’t converting like you expected, the problem might not be your product—or even your ad copy. It could be your keyword match types. Targeting the wrong shopper queries is one of the fastest ways to blow through your […]

What Is Seller Labs? 

Amazon seller at desk using Seller Labs tools with dashboards for ads, reviews, and profits

The All-in-One Amazon Growth Engine for Sellers Who Want to Scale Smarter Are You Losing Profits Without Realizing It? If you’ve been selling on Amazon for more than five minutes, you know this: growth isn’t just about more sales—it’s about smarter systems. You’re juggling PPC ads, customer emails, review requests, fee spreadsheets, and somehow still […]