How to Find the Best Amazon PPC Keywords in 2025 (Beginner’s Guide)

Amazon search bar with keyword suggestions highlighting ‘insulated water bottle for hiking’ to represent PPC keyword targeting in 2025

Running Amazon ads without the right keywords is like throwing darts in the dark—your chances of hitting a sale are slim. The right keywords ensure your products are shown to buyers actively searching for what you sell. But for beginners, figuring out which keywords to target, how to structure campaigns, and understanding the nuances of […]

Why Prime Day 2025 Sales Dropped 41% — And What Amazon AI Means for Sellers

Concerned Amazon seller looks at a red downward graph showing 2025 Prime Day sales dropped by 41%

Prime Day 2025 was supposed to break records. Instead, it broke expectations—and not in a good way. 🛒 U.S. Day 1 sales dropped by 41% compared to 2024 (BDSN). Once-reliable bestsellers vanished from top rankings. Ad costs spiked. Clicks vanished. Sellers were left asking: “What just happened to my traffic?” The answer isn’t just about […]