Why Prime Day 2025 Sales Dropped 41% — And What Amazon AI Means for Sellers

Concerned Amazon seller looks at a red downward graph showing 2025 Prime Day sales dropped by 41%

Prime Day 2025 was supposed to break records. Instead, it broke expectations—and not in a good way. 🛒 U.S. Day 1 sales dropped by 41% compared to 2024 (BDSN). Once-reliable bestsellers vanished from top rankings. Ad costs spiked. Clicks vanished. Sellers were left asking: “What just happened to my traffic?” The answer isn’t just about […]

How to Earn Amazon Badges in 2025: Best Seller, Amazon’s Choice, and More

Amazon shopper compares two listings, choosing a product with badges like Best Seller, Prime and small business over the one without Amazon Badges in 2025

What if one small badge could double your conversions? In 2025, Amazon badges aren’t just decoration — they’re decisive. From the Best Seller and Amazon’s Choice badges to new program-driven badges like Climate Pledge Friendly and Small Business, Amazon’s visual trust signals are doing a lot of heavy lifting. These badges are more than flair […]

Amazon Prime Day 2025: How Sellers Can Prepare for the 4-Day Event

Amazon seller preparing for Prime Day July 2025 with checklist on computer, stacked shipping boxes, and Amazon storefront in background. Calendar icon highlights Prime Day timing. Visual emphasizes planning and readiness for peak Amazon sales event. Seller Labs logo in corner.

🕓 More days. More buyers. More risk if you’re not ready. 🧠 Prime Day Isn’t Expanding—It’s Evolving In 2025, Amazon isn’t just extending Prime Day from 2 to 4 days—they’re rewriting the seller playbook. This isn’t about a couple of bonus sales days. It’s a complete shift in strategy, buyer behavior, and platform dynamics. For […]