Launching a new product is hard work but necessary for your brand to grow. While you may have had a successful Amazon product launch plan in the past, you’ll need to change your strategy to succeed in today’s rapidly changing world.
Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products on Amazon, how to test the audience to see if your product will be successful and strategies to help your brand stand out from the competition.
A few weeks ago, I spent two days in Atlanta at Resonate – and although the conversations I had were far ranging – with a great diversity of the types of businesses present – there was one topic that everyone could relate to: launching products on Amazon. We recently published an interesting tip sheet on […]