Seller Feedback vs Product Reviews: Key Differences & Impact on Amazon SEO in 2025

Side-by-side illustration comparing Amazon product reviews and seller feedback. The product reviews panel shows a customer, a package with a checkmark, and a 5-star rating labeled ‘Great Quality.’ The seller feedback panel features a headset icon, a delivery truck, a seller giving a thumbs up, and a 5-star rating labeled ‘Great Communication.’

Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and Buy Box chances, while product reviews directly impact rankings and conversions. Seller Feedback vs Product Reviews — Side-by-Side Features Seller […]