How to Use Amazon Virtual Bundles to Increase Sales and Profit Margins

Illustration of a yoga mat, yoga blocks, headphones, and a water bottle shown side by side with plus signs, symbolizing an Amazon virtual bundle.

Amazon virtual bundles let you combine multiple products into one listing without managing extra inventory. They help increase average order value, improve visibility in search, and boost profit margins—but require careful product selection and marketing to maximize results. The Struggle with Thin Margins Amazon sellers face one of the toughest challenges in eCommerce: razor-thin margins. […]