Amazon Buyer-Seller Messaging 2025: What Not to Do (and Safer Alternatives)

Comparison of two Amazon buyer-seller messages: a blocked example with emojis, a name, and a request for a 5-star review, versus an approved compliant message with a neutral greeting, product name, and Amazon review link.

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases like “We’re a small family business” can cause messages to be blocked before the customer ever sees them. The risks […]

Seller Feedback vs Product Reviews: Key Differences & Impact on Amazon SEO in 2025

Side-by-side illustration comparing Amazon product reviews and seller feedback. The product reviews panel shows a customer, a package with a checkmark, and a 5-star rating labeled ‘Great Quality.’ The seller feedback panel features a headset icon, a delivery truck, a seller giving a thumbs up, and a 5-star rating labeled ‘Great Communication.’

Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and Buy Box chances, while product reviews directly impact rankings and conversions. Seller Feedback vs Product Reviews — Side-by-Side Features Seller […]

Is It Safe to Automate Review Requests on Amazon?

Illustration of an Amazon seller using Seller Labs Feedback Genius to automate review requests compliantly

The Truth Every Seller Needs to Know If you’ve sold on Amazon for more than five minutes, you already know: reviews can make or break your business. But how do you get more reviews—without crossing Amazon’s ever-evolving policy lines? Key Takeaways: Reviews are the lifeblood of your Amazon listings. Without them, you’re invisible. But chasing […]