10Nov

3 Strategies for Evolving Your Amazon Keyword Research

You must keep searching, analyzing, and optimizing your keywords to stay competitive. But a common question from Seller Labs Pro users who use the Scope tool is: How do I begin my Amazon keyword research for my product in the first place? The truth is that there are loads of ways to find good Amazon […]
01Jul

Drive Traffic that Converts Using Estimated Sales for Organic Keywords on Amazon

As sellers strive to drive traffic that converts to Amazon product listings, they sometimes fail to consider that not everyone that lands on a listing buys. Are you optimizing for Amazon organic keywords that actually convert? In Jennifer’s blog post on Quantify this month, she revealed some of the insights you can glean from Quantify […]
25Apr

[Tip Sheet] 3 Steps to a Successful Amazon Keyword Research Strategy

Keyword research is an important building block to any seller’s journey to success. Check out these 3 steps to replace nebulous “i think” and “my gut says” with data-derived research that pays off in your product performance!
  • Lena R. Liberman
  • On April 25, 2019
  • 0 Comments
  • amazon keyword research, amazon keyword tool tips, amazon seo keyword tool
  • 4 likes
    • Read More
22Apr

4 Effective Ways to Get Your Amazon SEO in Shape for Prime Day 2019

This summer’s premier shopping holiday is poised to sell hundreds of millions of products and generate billions of dollars in sales. Now is the time to get your Amazon SEO in shape for Prime Day 2019. Creating your own holiday is no easy feat. They are usually based around traditions or to remember a significant […]
  • Cory Checketts
  • On April 22, 2019
  • 0 Comments
  • amazon seo keyword tool, amazon seo tool
  • 0 likes
    • Read More
22Apr

[Tip Sheet] 9 Places to Find High Value Amazon Keywords

Sourcing Amazon keywords successfully means having a handle on two types of terms that resonate with buyers. So where can you find and mine these Amazon keyword gems? Here are 10 spots for sourcing Amazon keywords that go beyond basics and can deliver differentiators.
  • Lena R. Liberman
  • On April 22, 2019
  • 4 Comments
  • amazon keyword research, amazon keyword tool, amazon keyword tool tips
  • 3 likes
    • Read More
05Apr

Three Scope Keyword Research Strategies to Improve Your Amazon Advertising

“Comparison is the thief of joy.” This statement, credited to numerous people, including the late president Theodore Roosevelt, was uttered decades ago. And for the most part, I agree with it. The exception: selling on Amazon. There is joy in winning, and just comparing your own performances on Amazon doesn’t paint a clear picture of […]
08Jan

3 Ways to Protect and Improve Your Products on Amazon in 2019

Protect and improve your products in 2019 on Amazon with a trademark, Brand Registry and listing optimization for maximum security and sales. The new year always feels like a fresh start. Even if it’s just a changing number. That shouldn’t diminish the energy that is felt by everyone—the energy to improve. There’s no better time […]
28Aug

Using Facebook Ads to Grow Your Amazon Business

In this post, we will discuss how Amazon sellers can grow their business with Facebook Ads. First, we’ll outline why external sources of traffic should be a part of an FBA business’s overall plan. Then, we’ll highlight Facebook Ads and walk through a sample campaign for driving Amazon sales. Why Drive External Traffic to Amazon […]
  • guest
  • On August 28, 2018
  • 0 Comments
  • Amazon advertising, facebook ads amazon
  • 0 likes
    • Read More
21Aug

Amazon Takes a Byte Out of Search Terms

Earlier this month, Amazon published a brief news blurb, “Update to Search Term Field,” in Seller Central. The blurb was an attempt to clarify long-standing confusion around Amazon keywords and how they were (or were not) being saved, weighted, and indexed. We’ve covered Amazon keywords in what feels like every iteration, configuration, adjustment, and angle. […]
  • Lena R. Liberman
  • On August 21, 2018
  • 7 Comments
  • Amazon, Amazon Seller Central, keywords, search terms
  • 0 likes
    • Read More