03May

3 Strategies for Evolving Your Amazon Keyword Research

You must keep searching, analyzing, and optimizing your keywords to stay competitive. But a common question from Scope users is: How do I begin my Amazon keyword research for my product in the first place? The truth is that there are loads of ways to find good Amazon keywords for your products. Let’s take a […]
25Apr

[Tip Sheet] 3 Steps to a Successful Amazon Keyword Research Strategy

Keyword research is an important building block to any seller’s journey to success. Check out these 3 steps to replace nebulous “i think” and “my gut says” with data-derived research that pays off in your product performance!
  • Lena R. Liberman
  • On April 25, 2019
  • 0 Comments
  • amazon keyword research, amazon keyword tool tips, amazon seo keyword tool
  • 4 likes
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22Apr

4 Effective Ways to Get Your Amazon SEO in Shape for Prime Day 2019

This summer’s premier shopping holiday is poised to sell hundreds of millions of products and generate billions of dollars in sales. Now is the time to get your Amazon SEO in shape for Prime Day 2019. Creating your own holiday is no easy feat. They are usually based around traditions or to remember a significant […]
  • Cory Checketts
  • On April 22, 2019
  • 0 Comments
  • amazon seo keyword tool, amazon seo tool
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22Apr

[Tip Sheet] 9 Places to Find High Value Amazon Keywords

Sourcing Amazon keywords successfully means having a handle on two types of terms that resonate with buyers. So where can you find and mine these Amazon keyword gems? Here are 10 spots for sourcing Amazon keywords that go beyond basics and can deliver differentiators.
  • Lena R. Liberman
  • On April 22, 2019
  • 4 Comments
  • amazon keyword research, amazon keyword tool, amazon keyword tool tips
  • 3 likes
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05Apr

Three Scope Keyword Research Strategies to Improve Your Amazon Advertising

“Comparison is the thief of joy.” This statement, credited to numerous people, including the late president Theodore Roosevelt, was uttered decades ago. And for the most part, I agree with it. The exception: selling on Amazon. There is joy in winning, and just comparing your own performances on Amazon doesn’t paint a clear picture of […]
08Jan

3 Ways to Protect and Improve Your Products on Amazon in 2019

Protect and improve your products in 2019 on Amazon with a trademark, Brand Registry and listing optimization for maximum security and sales. The new year always feels like a fresh start. Even if it’s just a changing number. That shouldn’t diminish the energy that is felt by everyone—the energy to improve. There’s no better time […]
04Oct

Seller Central is Just the Start: Next Steps for Advertising Success

There’s no denying it, the internet marketing space is the worst offender of “shiny object syndrome” on the planet. As someone who works with Amazon sellers every day, I can tell you one struggle I consistently see brand owners experience is cutting through the noise and focusing on what matters. There are so many different strategies that […]
28Aug

Using Facebook Ads to Grow Your Amazon Business

In this post, we will discuss how Amazon sellers can grow their business with Facebook Ads. First, we’ll outline why external sources of traffic should be a part of an FBA business’s overall plan. Then, we’ll highlight Facebook Ads and walk through a sample campaign for driving Amazon sales. Why Drive External Traffic to Amazon […]
  • guest
  • On August 28, 2018
  • 0 Comments
  • Amazon advertising, facebook ads amazon
  • 0 likes
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21Aug

Amazon Takes a Byte Out of Search Terms

Earlier this month, Amazon published a brief news blurb, “Update to Search Term Field,” in Seller Central. The blurb was an attempt to clarify long-standing confusion around Amazon keywords and how they were (or were not) being saved, weighted, and indexed. We’ve covered Amazon keywords in what feels like every iteration, configuration, adjustment, and angle. […]
  • Lena R. Liberman
  • On August 21, 2018
  • 7 Comments
  • Amazon, Amazon Seller Central, keywords, search terms
  • 0 likes
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