ICYMI: Amazon Seller News January 12-18, 2019

ICYMI: Amazon Seller News January 12-18, 2019

Amazon Seller News: Policy and Practice New Inventory Templates: “Starting January 31, 2019, if you are using category specific templates or the Book Loader, Amazon will no longer accept older versions of the category specific inventory templates…” Read more and…

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Inside The Lab: 2018 In Review

Inside The Lab: 2018 In Review

It's been quite a year for Amazon sellers. The top highlight of 2018 (in our industry) was Amazon Advertising. Coincidentally, the highlight of 2018 for Seller Labs was Amazon Advertising with the launch of a brand-new Ignite and our Managed…

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Personalization For The Holidays: Using Feedback Genius To Connect With Buyers

Personalization for the Holidays: Using Feedback Genius to Connect with Buyers

Connecting your buyers with your brand is crucial during the holidays. As an Amazon seller, it’s easy to get focused on selling products and getting reviews, and lose sight of the fact that you’re building a business and solidifying a…

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50% Of Amazon Sellers Believe It’s OK To Email Coupons For Future  Purchases—But They’re Mistaken

50% of Amazon Sellers Believe It’s OK to Email Coupons for Future Purchases—But They’re Mistaken

Using Amazon’s Buyer-Seller Messaging service for marketing or promotional purposes is against Terms of Service—especially coupons—and half of sellers don’t know this. Emailing a coupon code to make a future sale to a customer who recently purchased your product before…

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83% Of Amazon Sellers Don’t Know They Can’t Link From An Email To A Detail Page

83% of Amazon Sellers Don’t Know They Can’t Link From an Email to a Detail Page

Eighty-three percent of Amazon sellers believe linking back to their product detail and storefront pages in buyer-seller emails is acceptable within Amazon’s Terms of Service. Buried inside the bowels of Amazon’s all-encompassing seller Terms of Service exists a section with…

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