Meet Seller Labs MCP Server: The bridge between your Amazon data
and real AI power.
Stop juggling reports and spreadsheets. The MCP Server securely connects your Amazon data to AI tools — so they can actually think with it. Get instant answers, spot trends, and make better decisions in seconds.
- Connect Your AI Tools: Seamlessly link Claude or ChatGPT to your Amazon business data.
- Ask, Don’t Analyze: — Get instant answers to questions like “Which ASINs lost Buy Box share last week?”
- Keep Control of Your Data: Your information stays secure — always on the MCP Server.
- Work Smarter, Not Harder: Let your AI handle the number crunching while you focus on growth.
What’s an MCP Server — and why should you care?
Imagine if your Amazon business could talk back.
The MCP Server is the secure middle layer that connects your Amazon data to AI tools like Claude and ChatGPT.
Instead of guessing, your assistant actually knows your numbers — and can dig into them in real time.
Ask it things like:
“What SKUs dropped in profit last week?”
“Which keywords are driving the most conversions this month?”
“How did my ad spend impact margin across top ASINs?”
It’ll run the data, write the SQL, and give you the answer — instantly.
It’s like giving your AI a direct line to Seller Central — without ever sharing your login.
Turn “What’s my profit margin?” into a real answer — instantly.
The MCP Server connects your Amazon data directly to your AI assistant, so it can pull live numbers instead of making guesses.
No more exporting reports or digging through dashboards — just ask, and get answers backed by real Seller Central data.
Amazon data is powerful — but it’s scattered across reports, dashboards, and exports. Every tool gives you part of the picture, but never the full story.
The Seller Labs MCP Server changes that. It securely connects to your Amazon data, organizes it, and makes it accessible to your AI — so instead of guessing, your assistant actually knows what’s happening in your business.
With your data centralized and connected, you can:
See what’s really happening.
Ask natural questions like “Which ASINs lost margin last week?” or “What products are trending down in conversion rate?” and your AI can instantly query the MCP Server to return live, data-backed answers — complete with charts and tables.
Act in real time.
Because your MCP Server connects directly to your data, insights are immediate. No more refreshing dashboards or waiting on reports — you can analyze performance and act as things happen.
Stay in control.
Your data never leaves the MCP Server. It’s fully contained, fully private, and only accessible through secure, permission-based connections.
The result: one connected, intelligent foundation that finally turns your Amazon data into a true competitive advantage.
Turn your data into actions — not just insights.
See how your MCP Server turns raw data into smart, conversational insights.
Watch how an AI assistant uses your real Amazon data to answer questions, uncover trends, and simplify your workflow — in under two minutes.
Connect Your AI to Your Amazon Data — Seamlessly
Unlock the power of real-time insights by linking Claude or ChatGPT to your Amazon Seller Central data through Seller Labs MCP. In just a few steps, you’ll enable your AI to read, analyze, and respond to your business metrics — all with natural language.
Frequently Asked Questions
What is the Seller Labs Amazon MCP?
Seller Labs MCP (Model Context Protocol) connects directly to your Amazon account and provides advanced access to your business data through our AI-powered system.
How much does it cost?
The Seller Labs Amazon MCP is currently included with the Genius Bundle plan (while in beta — subject to change).
You’ll also need a subscription to an AI client that supports MCP, such as Claude Pro or ChatGPT Plus, to connect with the MCP and interact with your data.
Is my data secure?
Yes. Your data is fully protected using secure authentication and encryption measures built into our systems and integration process.
Where does the data come from?
All data comes directly from Amazon’s official APIs, including the Selling Partner (SP) API and the Advertising API. That means the information you see always originates from verified Amazon sources.
How is the data processed?
Before the MCP ever touches it, all Amazon data goes through our Data Hub. That’s where it’s cleaned, organized, and transformed to ensure accuracy and consistency.
How do I automate pulling data from Amazon into Sheets?
In this step-by-step tutorial, James from Seller Labs shows you how to connect your Amazon FBA inventory data directly to Google Sheets — automatically — using Claude AI, Seller Labs MCP, and Retool Workflows.
What’s the difference between the MCP and the Data Hub?
The Data Hub is our database where all Amazon data is collected, cleaned, and structured into 50+ detailed tables.
The MCP is the next layer on top, it connects to the Data Hub to deliver that processed data to you and to power AI tools, reports, and insights. In short: Data Hub manages the data, MCP makes it usable.
Can the MCP take actions in Seller Central?
Yes! The MCP now supports campaign actions — not just insights. You can use it to:
- Edit campaigns
- Adjust bids
- Enable or disable campaigns
Built-in guardrails help keep your account safe, including budget increase warnings and low inventory warnings, so you stay in control while letting AI handle the heavy lifting.
How accurate is the data?
We’ve spent over 10 years improving our data systems. While no database is ever 100% perfect, our clients, some managing hundreds of Amazon accounts, trust our platform for its reliable accuracy.
Can I check the data myself?
Yes! You can directly access your own raw data through our internal app [AI Query Builder] or using a MySQL connector, letting you view, verify, and analyze everything yourself.
Do I need technical skills to use MCP?
Not at all. You can use the built-in dashboards right away. But if you’re tech-savvy, you also have full database access for deeper analysis.
How often is the data updated?
Your Amazon data is refreshed regularly from Amazon’s APIs, so you’re always working with the latest information available.
What makes Seller Labs MCP different from other tools?
Most tools only show surface-level reports. MCP gives you full access to accurate, cleaned, and ready-to-use data—powered by AI and backed by real database transparency.
Can agencies or multiple sellers use MCP?
Yes. MCP is built to handle multiple accounts and users, making it ideal for agencies or enterprise sellers managing several Amazon stores.
Which AI clients can I use with the MCP?
The Seller Labs MCP works with both Claude and ChatGPT. You can also connect via Claude Code — check out our instructions here.