Lisa J
Head of Marketing and Customer Success
Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
Read blogs from Lisa J
Prime Day 2025 was supposed to break records. Instead, it broke expectations—and not in a good way. 🛒 U.S. Day 1 sales dropped by 41% compared to 2024 (BDSN). Once-reliable bestsellers vanished from top rankings....
Amazon advertising used to feel like a secret code only big brands could crack. Now in 2025, it’s not just accessible—it’s essential. If you’re launching a product on Amazon and skipping PPC, you’re not invisible....
The shipping container didn’t budge. Three weeks of delays. A price increase that wiped out the seller’s margin. And no clear answer—just uncertainty. That was the reality for many Amazon sellers navigating the tangled mess...
“It’s not just about listing your product anymore—it’s about bringing it to life.” In 2025, selling on Amazon means competing in a marketplace driven by scrolls, swipes, and split-second decisions. A killer headline? Helpful. A...
What if one small badge could double your conversions? In 2025, Amazon badges aren’t just decoration — they’re decisive. From the Best Seller and Amazon’s Choice badges to new program-driven badges like Climate Pledge Friendly...
“You won’t beat AI by ignoring it. You’ll beat your competitors by using it better, faster, and smarter than they do.”— An Amazon Seller after losing a badge overnight Chapter One: The Wake-Up Call Imagine...
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Lisa J
Head of Marketing and Customer Success
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Most Popular Blogs
Over the past few years, ecommerce has been undergoing a revolutionary change in the way shoppers discover, evaluate, and buy their products online. Amazon Rufus, the ecommerce giant’s own generative shopping assistant, is one of...
📦 Identifying appropriate wholesale suppliers for your Amazon FBA business is a critical factor for success in 2026. As competition heightens and Amazon’s policies become increasingly stringent, sourcing products that are both profitable and compliant...
🛡️ Navigating the Amazon Brand Registry in 2026 revolves around a few key essentials: possessing (or applying for) a trademark and being the brand owner. Recent adjustments mean Amazon has elevated documentation requirements, linking a...
🤖 Your Listing Changed Overnight. Amazon Didn’t Ask. You wake up. Check your dashboard. Something’s off. Your title is different. The bullets you spent weeks testing? Rewritten. Your product images? Replaced with AI-generated versions. No...
🎥 Quick Guide: The 3-Step Amazon Video Formula Amazon product videos that perform well typically: This simple structure helps improve engagement, supports conversion, and creates a better shopping experience. The Hand You’re Fighting With Tied...
⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...