Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisaâs insights to stay ahead of marketplace trends and take action with confidence.
đNew for 2025 – Amazonâs coupon fee changes are already impacting margins. Hereâs how to stay ahead. If youâre using Coupons or Deals to drive traffic on Amazon, the way you’re charged is about to...
Amazon selling is more competitive than ever. Oversaturated markets, price wars, and shrinking profit margins make it tough to stand out. But what if there was a smarter way to sellâone with less competition and...
Amazon sellers work hard to build their brands, optimize their listings, and drive trafficâonly to wake up one day and see hijackers stealing their Buy Box and counterfeits flooding their listings. Sound familiar? Youâre not...
Want to scale your Amazon business in 2025? Discover 10 high-demand products that will boost your profits, improve FBA success, and help you rank higher on Amazon. Success in 2025 depends on choosing the right...
Struggling to compete with Temu? Discover five powerful strategies Amazon sellers can use to retain customers and thrive in 2025. Temuâs rapid rise has many Amazon sellers wondering: Is Temu stealing my customers? đš With...
Quick Summary Many sellers assume Amazon wonât catch a âfriendlyâ touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...
Key Takeaways Running an Amazon business means tracking sales, inventory, ad spend, fees, and profitabilityâdaily. If you’re still downloading reports from Seller Central, copying data into spreadsheets, and trying to stitch it all together, you’re...
Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmareâbut it doesnât have to be. PPC automation has become essential in 2025, especially...
When shoppers land on your Amazon listing, they skimâfast. Your bullet points are prime real estate to convince them to click âAdd to Cart.â Done right, they grab attention, showcase value, and work hand-in-hand with...
The Image Problem Thatâs Costing You Sales You might have the perfect product, a competitive price, and optimized keywords⊠but if your images arenât up to Amazonâs standards, your listing could get suppressed or ignored.In...
Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO â seller feedback influences your account health and...
