Lisa J

Head of Marketing and Customer Success

Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.

Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.

Read blogs from Lisa J

Amazon Buyer-Seller Messaging 2025: What Not to Do (and Safer Alternatives)

Quick Summary Many sellers assume Amazon won’t catch a “friendly” touch in a message. In reality, Amazon uses AI to scan every message for persuasive wording, prohibited requests, and disallowed content. Even seemingly harmless phrases...

Amazon PPC Automation in 2025: A Beginner’s Guide with Ad Genius

Imagine spending hours manually adjusting bids, pausing underperforming ads, and hunting for profitable keywords. For most Amazon sellers, this is a nightmare—but it doesn’t have to be. PPC automation has become essential in 2025, especially...

Seller Feedback vs Product Reviews: Key Differences & Impact on Amazon SEO in 2025

Quick Answer:On Amazon, seller feedback rates you as a seller (shipping, service, order accuracy), while product reviews rate the product itself (quality, performance). Both affect Amazon SEO — seller feedback influences your account health and...

Best Amazon Seller Software in 2025: What You Actually Need (and What to Avoid)

Everything serious Amazon sellers wish they knew before choosing their first tool Key Takeaways: Why Most Amazon Sellers Choose the Wrong Software First The majority of new Amazon sellers don’t choose software—they default to it....

August 2025 Tariff Shakeup: What Amazon Sellers Must Do Now to Stay Profitable

Navigate the August 2025 import tax updates, protect your margins, and outsmart your competitors fast. It’s August 2025. Tariffs Are Live—and They’re Hitting Your Bottom Line If you’re an Amazon seller and your sourcing strategy...

How to Calculate Real Amazon Profit in 2025: Fees, PPC, and Hidden Costs

Selling on Amazon in 2025 looks easier than ever—until you try to figure out how much you’re actually making. Your sales look great. But when the payouts arrive, it doesn’t add up. Where’s all the...

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Lisa J

Head of Marketing and Customer Success

Savannah A

Content Marketing Analyst

Most Popular Blogs

How to Streamline Amazon FBA Returns in 2026 (Reduce Refund Cycles + Protect Profits)

📦 Welcome to the Streamlined World of Amazon FBA Returns Imagine this: you’re having a great week on your Amazon store. Sales are flowing, customer messages are positive, and then you hit a snag—a flood...

Best AI Repricing Tools for Amazon FBA Sellers in 2026

🤖 In 2026, Amazon repricing is no longer about being the cheapest — it’s about being the smartest. With AI-driven competitors, rising fees, and Buy Box rules getting stricter, manual pricing and rule-based repricers are...

Amazon Title Suppression in 2026: Causes, Fixes, and How to Prevent It

Navigating Title Suppression on Amazon🛑 In 2026, the Amazon selling landscape is rapidly evolving, driven by a growing focus on automation and artificial intelligence aimed at compliance and consumer protection. A pressing concern for sellers...

Top 10 Strategies for Amazon Sellers in 2026

🚀 In 2026, the Amazon marketplace is filled with both challenges and opportunities for sellers looking to optimize their sales strategies. With rising fees, evolving algorithms, and increasing competition, it becomes imperative to craft a...

Best AI Product Research Tools for Amazon Sellers (2026 Guide)

🤖 In 2026, Amazon product research is moving faster than ever—and sellers who rely on manual guessing are getting left behind. The good news? Today’s AI product research tools for Amazon sellers make it easier...