Lisa J
Head of Marketing and Customer Success
Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
Read blogs from Lisa J
Prime Day 2025 was supposed to break records. Instead, it broke expectations—and not in a good way. 🛒 U.S. Day 1 sales dropped by 41% compared to 2024 (BDSN). Once-reliable bestsellers vanished from top rankings....
Amazon advertising used to feel like a secret code only big brands could crack. Now in 2025, it’s not just accessible—it’s essential. If you’re launching a product on Amazon and skipping PPC, you’re not invisible....
The shipping container didn’t budge. Three weeks of delays. A price increase that wiped out the seller’s margin. And no clear answer—just uncertainty. That was the reality for many Amazon sellers navigating the tangled mess...
“It’s not just about listing your product anymore—it’s about bringing it to life.” In 2025, selling on Amazon means competing in a marketplace driven by scrolls, swipes, and split-second decisions. A killer headline? Helpful. A...
What if one small badge could double your conversions? In 2025, Amazon badges aren’t just decoration — they’re decisive. From the Best Seller and Amazon’s Choice badges to new program-driven badges like Climate Pledge Friendly...
“You won’t beat AI by ignoring it. You’ll beat your competitors by using it better, faster, and smarter than they do.”— An Amazon Seller after losing a badge overnight Chapter One: The Wake-Up Call Imagine...
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Lisa J
Head of Marketing and Customer Success
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Most Popular Blogs
🔒 Understanding Amazon’s restricted products in 2026 is crucial for sellers eager to remain compliant and thrive on the platform. Selling restricted products without the proper approvals can lead to account suspension, inventory disposal, and...
📦 Welcome to the Streamlined World of Amazon FBA Returns Imagine this: you’re having a great week on your Amazon store. Sales are flowing, customer messages are positive, and then you hit a snag—a flood...
🤖 In 2026, Amazon repricing is no longer about being the cheapest — it’s about being the smartest. With AI-driven competitors, rising fees, and Buy Box rules getting stricter, manual pricing and rule-based repricers are...
Navigating Title Suppression on Amazon🛑 In 2026, the Amazon selling landscape is rapidly evolving, driven by a growing focus on automation and artificial intelligence aimed at compliance and consumer protection. A pressing concern for sellers...
🚀 In 2026, the Amazon marketplace is filled with both challenges and opportunities for sellers looking to optimize their sales strategies. With rising fees, evolving algorithms, and increasing competition, it becomes imperative to craft a...
🤖 In 2026, Amazon product research is moving faster than ever—and sellers who rely on manual guessing are getting left behind. The good news? Today’s AI product research tools for Amazon sellers make it easier...