Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
📦 Amazon just reintroduced restock limits—and it’s already disrupting FBA operations for sellers across the board. Here’s what’s changing, how it affects your business, and what you can do to stay in control with Seller...
A Temporary Break in the Tariff Storm In a surprise development on May 12, 2025, the United States and China agreed to temporarily slash tariffs by more than 50% for 90 days. While the move...
🛑 Still stuck on page two? You’re not alone. In 2025, visibility on Amazon doesn’t come from keywords alone—it comes from what you do outside the marketplace. Let’s break down why external traffic is now...
🕓 More days. More buyers. More risk if you’re not ready. 🧠 Prime Day Isn’t Expanding—It’s Evolving In 2025, Amazon isn’t just extending Prime Day from 2 to 4 days—they’re rewriting the seller playbook. This...
🐶 Prime Day is noisy. Pet Day is yours. Here’s how to turn May 13–14 into your brand’s best sales event of the year—without losing margin, momentum, or your mind. 🐾 Pet Day Is Your...
📦 Vetting your overseas supplier isn’t optional in 2025—it’s your best defense against lost profits, bad reviews, and account suspensions. 🔍 Why This Guide Matters in 2025 With U.S. tariffs on Chinese imports now at...
📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...
🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...
🛡️ A Seller’s Nightmare: When One Sale Shuts Down Everything Every Amazon seller risks facing a counterfeit claim — even when the product is completely genuine. In a real seller case, a legitimate Super Nintendo...
🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...
💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...
💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...
