Lisa J

Head of Marketing and Customer Success

Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.

Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.

Read blogs from Lisa J

Fix Your Amazon Product Titles in 2025 to Avoid Listing Suppression and Lost Sales

📉 Noticing fewer impressions, declining sales, or poor ad performance on Amazon? It might not be your price, your product, or even your reviews. It could be Amazon product title suppression—and it’s quietly costing sellers...

Amazon’s FBA Grade and Resell Program: Turning Returns into Revenue Amid Tariff Uncertainty

♻️Customer returns don’t have to mean revenue loss. With Amazon’s FBA Grade and Resell program, your returned inventory gets a second chance—and when paired with Seller Labs tools, you can make every relist count. 🎥...

Amazon Restock Limits 2025: How to Stay in Stock and Boost FBA Profits

📦 Amazon just reintroduced restock limits—and it’s already disrupting FBA operations for sellers across the board. Here’s what’s changing, how it affects your business, and what you can do to stay in control with Seller...

Amazon Sellers: What the 90-Day U.S.-China Tariff Cut Means for Your Margins

A Temporary Break in the Tariff Storm In a surprise development on May 12, 2025, the United States and China agreed to temporarily slash tariffs by more than 50% for 90 days. While the move...

From Invisible to Page One: How Amazon Sellers Are Using External Traffic to Rank Faster in 2025

🛑 Still stuck on page two? You’re not alone. In 2025, visibility on Amazon doesn’t come from keywords alone—it comes from what you do outside the marketplace. Let’s break down why external traffic is now...

Amazon Prime Day 2025: How Sellers Can Prepare for the 4-Day Event

🕓 More days. More buyers. More risk if you’re not ready. 🧠 Prime Day Isn’t Expanding—It’s Evolving In 2025, Amazon isn’t just extending Prime Day from 2 to 4 days—they’re rewriting the seller playbook. This...

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Lisa J

Head of Marketing and Customer Success

Savannah A

Content Marketing Analyst

Most Popular Blogs

Amazon Rufus: How We’re Preparing Brands for the Shift to AI Search

Over the past few years, ecommerce has been undergoing a revolutionary change in the way shoppers discover, evaluate, and buy their products online.  Amazon Rufus, the ecommerce giant’s own generative shopping assistant, is one of...

How to Find Wholesale Suppliers for Amazon FBA in 2026: Step-by-Step Guide

📦 Identifying appropriate wholesale suppliers for your Amazon FBA business is a critical factor for success in 2026. As competition heightens and Amazon’s policies become increasingly stringent, sourcing products that are both profitable and compliant...

Amazon Brand Registry Requirements (2026): Eligibility, Application Steps & New Updates

🛡️ Navigating the Amazon Brand Registry in 2026 revolves around a few key essentials: possessing (or applying for) a trademark and being the brand owner. Recent adjustments mean Amazon has elevated documentation requirements, linking a...

Amazon Project Starfish: How AI Is Rewriting Listings (And How Sellers Stay in Control)

🤖 Your Listing Changed Overnight. Amazon Didn’t Ask. You wake up. Check your dashboard. Something’s off. Your title is different. The bullets you spent weeks testing? Rewritten. Your product images? Replaced with AI-generated versions. No...

How to Create Amazon Product Videos That Actually Convert in 2026

🎥 Quick Guide: The 3-Step Amazon Video Formula Amazon product videos that perform well typically: This simple structure helps improve engagement, supports conversion, and creates a better shopping experience. The Hand You’re Fighting With Tied...

Amazon FBA Holiday Cutoff 2025: How to Maximize Super Saturday & Dec 23 Sales

⏰ Two Extra Days = Your Biggest Margin Opportunity of Q4 Amazon just handed you 48 hours you didn’t have last year. The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two...