Holiday Dates

Important 2016 Holiday Dates for Amazon FBA Sellers

That ever-so magical holiday season is nearly upon us. This means, like many Amazon sellers, you will be sending in massive amounts of products to Amazon fulfillment centers everywhere. We don’t want you to get stuck paying exorbitant FBA storage fees or missing any deadlines. We want your products to reach shoppers in time for the holidays. We’ve put together a list of important 2016 holiday dates for Amazon FBA sellers.

Important 2016 Holiday Dates for Amazon FBA

November 7, 2016 – Deadline for Inventory to FBA for Black Friday and Cyber Monday

This deadline could be considered the most important one to Amazon FBA sellers all year. Remember, though, this is a deadline, so you can ship your items to a Fulfillment Center anytime between now and November 7, 2016. Just be aware of inventory levels, product demand and FBA storage fees.

November 25, 2016 – Black Friday

Black Friday isn’t just big for brick & mortar stores. Shoppers spent $4.45 billion last year on Thanksgiving and Black Friday without stepping into a store. It seems shoppers are filling up their stomachs and e-shopping carts at the same time.

November 28, 2016 – Cyber Monday

One could view Cyber Monday as Black Friday’s little brother. But the made-up e-commerce holiday doesn’t seem to be so little anymore. Americans spent more than $3 billion last Cyber Monday, which was a 16% increase from 2014. And if that wasn’t enough, Adobe reported that “Cyber Monday had the most positive social sentiment with 56% relating joy or admiration, versus 40% for Black Friday.”

Cyber Monday is only going to be larger this year. So every Amazon seller needs to be prepared to satisfy and delight shoppers. The easiest way to accomplish this is by not stocking out!

December 2, 2016 – Deadline to send inventory to FBA for delivery by Christmas  

OK, Black Friday and Cyber Monday are behind you. Take a deep breath…now exhale. It’s time to make sure all of your inventory has arrived at an Amazon fulfillment center. Bring it on Christmas!

December 14, 2016 – Deadline for free shipping for delivery by Christmas

Today is important for non-FBA sellers and non-Prime shoppers because it’s the last chance to get products by Christmas with free shipping. You’ll start to see the spending momentum really pick up from today onward.

December 19, 2016 – Deadline for standard shipping for delivery by Christmas

Competition for products will really be heating up by today. Keep an eye on your competition because you may want to play with your pricing just a bit to earn a little more and stay competitive.

December 21, 2016 – Last day for Prime two-day shipping for delivery by Christmas

If Prime was an acronym, I think the “P” would stand for Procrastinate. Expect today to be one of the largest shopping days of the year—especially for Prime members getting that last-minute gift.

December 22, 2016 – Last day for one-day shipping for delivery by Christmas

This is a great time to move any remaining inventory that hasn’t sold. Look into running any last-minute promotions for today and tomorrow. 

December 23, 2016 – Last day for next-day shipping for delivery by Christmas

Same thing as yesterday. Price competitively and try to move as much inventory as possible. Don’t expect as much shopping after Christmas.

December 25, 2016 – Take it easy because product returns are in your future.

Wrap-Up (Get it?)

Holiday shopping is the biggest money-making opportunity of the year. Don’t miss out on huge profits because you missed a deadline. Merchant-fulfilled sellers don’t need to be quite as worried about deadlines as FBA sellers are, but it never hurts to be proactive.

For FBA sellers, be especially cognizant of Amazon’s raised storage rates and fees for Q4. This should give you extra motivation to sell everything you have in Amazon’s fulfillment centers. And if you find yourself needing to move a little extra inventory, Snagshout is your best friend. You’re better off liquidating products than paying Amazon to store them.

Happy holidays and happy selling!

Cory Checketts

Cory is the content marketing manager at Seller Labs. He has more than five years of experience doing strategic communications and professional writing. When he’s not writing he’s getting dropped off the back of amateur cycling pelotons or yammering incessantly about motorsports.

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