You need to run promotions—especially for the holidays—to win on Amazon. And the last thing you need to worry about is someone buying out all of your inventory at 70% off! We’ve created a free solution available to every Amazon seller that prevents shoppers from doing just that. We call it Maximum Order Quantity—or MAX for short—and it allows you to limit quantities on every SKU you sell.
We recently noticed Amazon made a small update to how sellers can create promotions. What we noticed was sellers can only sell discounted items at a percentage off now, instead of discounting a dollar amount, like before. Amazon’s documentation about how to create a promotion hasn’t been updated to match what’s in the interface, which leads us to believe this is an unrecognized glitch.
Maximum Order Quantity is self-explanatory. It allows you to set a maximum order quantity at the listing level—not the promotion level—to protect you against shoppers who would use your promo code to purchase large quantities of your discounted product. Understand, though, that this will limit sellers who are not using a coupon code to the same limit. You can set your maximum order quantity to a reasonable limit to avoid this problem.
Another advantage to this application is that you can block competitors who would add 999 units to their cart to investigate your inventory levels.
Go to max.sellerlabs.com and select the marketplace you sell in. Enter an ASIN or search through your inventory by keywords in your product’s title (you will need to connect your Amazon MWS to the application for it to work). Change the maximum order quantity on the right and click “Save” at the top. The application will submit the appropriate feeds shortly and give you a status update as soon as the data has been pushed and verified, at no cost to you.Protect Your Inventory Now
Brandon is one of the co-founders and main data geek for Seller Labs. He started Seller Labs after finding no other tools that could provide the flexibility needed for his used-book business. He no longer sells online, but now guides Seller Labs as the lead innovator to make sure that our products remain on the cutting edge.