Amazon Seller Blog: Learn From Experts

What is Amazon’s Choice Badge?

What is Amazon's Choice, and how is it it different than the Best Seller badge? Here's how to get the Amazon's Choice Badge (hint: SEO).

How To Win This Cyber 5

How To Win This Cyber 5 originally aired live on Wednesday, November 18, 2020. Information provided was up-to-date as of that date. Over the years, we’ve encountered many a seller who is unprepared or unsure of how to prepare for Amazon’s large sales holidays like Prime Day or Cyber 5. This year is no different, […]

LEAKED: Prime Day Results (& How to Use Them to Your Advantage)

The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon quickly announced the impending Prime Day at the beginning of October, giving sellers mere weeks to prepare for this tentpole sales event. Those that hadn’t submitted a request for a […]

Improve Your Reputation with an Amazon Reviews Checker

Get an Amazon review checker to protect your reputation as a great seller. Prompt responses to negative feedback build a strong brand.

What to Do When Your Amazon Seller Account is Suspended

The post was originally published at X-Cart.com on December 24, 2019. When your Amazon seller account is suspended, you have every right to worry — after all, when you can’t sell, you can’t make money. But the good news is, you have options, like suspension appeals. To help you figure out how to get back your Amazon suspended […]

Amazon Seller Fees: The Ultimate Guide

How much does it cost to sell on Amazon? It depends. Amazon seller fees vary by the category of product, how much you sell, etc.

Changes to Amazon Messaging Policy for Buyers & Sellers

With every rule change from Amazon, sellers struggle to understand and comply with the new information. What’s okay to do? What’s not okay? What could lead to suspension? At Seller Labs, we understand and we’re here to make this Amazon communications policy update as clear as possible. First thing to know: We’re really excited about the update for two reasons: 1) Amazon has made it clear that you can ask buyers for reviews. We’ve always understood this to be true, but the latest update explicitly says it. Once again: YES, YOU CAN ASK A BUYER FOR A REVIEW. 2) Amazon

Know Your Numbers: How to Not Drown in Advertising Data

In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the

8 Places to Find High Value Amazon Keywords

Finding Amazon keywords successfully and advantageously means having a handle on the search terms that buyers use to find products. Where can you find and mine these Amazon keyword gems? Here are 9 spots to help you find Amazon keywords that go beyond basics and can deliver sales differentiators.

Understanding Amazon Unavailable Balances

As an Amazon seller, cash flow is hard enough to maintain when you have to wait two weeks (at least) to get payouts from your most recent sales. Add in an unavailable balance, and you have to wait even longer — perhaps losing out on growth opportunities in the process. Fortunately, you don’t have to let an unavailable balance inhibit your growth or cash flow any further. In this guide, we’re going to share everything you need to know about an unavailable balance, including what it is, why you might have one, what to do if you have one, and

[UPDATED] Understanding Amazon Black-Hat Tactics & Protecting Against Them: Your Terminology Guide

The Amazon ecosystem is rich with opportunity, but it's also highly competitive, which inspires unethical schemes that seem to appear with dizzying speed. The amount and variety of unscrupulous behaviors on the Amazon Marketplace has become its own shadowy empire (known as the world of Amazon black-hat tactics), complete with its own language and jargon. In order to understand the dangers you face and how to protect your eCommerce business, Amazon sellers and brand owners must understand the threats posed to them as well as the language of such dark dealings. To help you comprehend the perils of black-hat tactics

TACoS Tuesday: A Fresh Recipe for Amazon Advertising

It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How do you know what really matters and what should inform your next steps? Watch Seller Labs VP of Marketing Jeff Cohen and Seller Labs Managed Services Account Manager Jeremy Crowe in a webinar all about separating the important numbers from the noise.

Getting Amazon Seller Feedback Has Never Been More Difficult … Or More Important. Feedback Genius Can Help.

If you've heard that getting Amazon seller feedback and product reviews is virtually impossible given that Amazon has banned incentivized reviews and offered customers the email opt-out, don't believe the hype. Contrary to many sellers’ beliefs, meaningful Amazon seller feedback is still attainable and very much worth pursuing. Here's how to get seller feedback and product reviews easily and quickly.

How to Increase Sales on Amazon By Up to 50% [Case Study]

Kevin Vegors was a new Amazon seller looking to improve the discovery of his health supplements brand. He needed something more than detail page optimizations to improve his products’ discoverability. That’s when he discovered that he could automate his buyer-seller emails using Seller Labs.

Amazon Sponsored Products Strategy

Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.

3 Ways to Prevent an Amazon Listing Hijack

Hijacked and fake products are a big problem—and they have become big business on Amazon. Here are 3 things that sellers and brand owners can and should do to protect themselves from hijackers.

Amazon PPC Strategy: Top 3 Amazon Tactics to Increase Traffic, Get Noticed, and Reduce Wasted Ad Spend

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend.

External Traffic Options for Amazon Sellers in 2020

There are myriad strategies for digital advertising: Facebook Ads, Google Ads, Reddit Ads, Manychat, email list building, and more. Even basic understanding of them all generally takes years of learning and thousands of dollars in “learning ad spend.” By the time you’ve learned them all, there’s a new player in the space. We’re going to start with a foundational understanding of various digital marketing strategies that can help you and your business.

Managing Data in Changing Economic Times

In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to is the data. Seriously, always return to the numbers. Data is powerful in telling you whether it's time to pivot or persevere. Is what you're currently doing serving your end goal? Have you even established your goals? For many sellers, the goal for now is to stay afloat. Be sure you're approaching your goals with a SMART mentality. Then, return to the numbers to see

6 Tips for Using Amazon Product Advertising for Profitable Product Launches

One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried reaching out to an external audience of loyal brand followers, running sales and promotions, and pitching lots of ad spend at Google and Facebook and Amazon. And the results have been less than optimal, not to mention costly in terms of time, money, and opportunity. We’re here to take the guesswork out of using Amazon product advertising for product launches and to help you boost

Welcome to the New Seller Labs Communication Center

Your Communication Center, powered by Feedback Genius, now includes Request a Review Automation! Don’t worry, you still have the option to send personalized messages! We believe sellers should have a choice so we created a center where you can pick the option that best meets your needs. No more manually clicking for each and every order within Seller Central.

The 4 Cornerstones of How to Effectively Advertise with Amazon

How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals first. Here's how to do just that.

Navigating the Amazon FBA Coronavirus Shutdown

Due to sudden Amazon FBA prioritization of certain product categories in light of the Coronavirus outbreak, sellers need to adjust to unprecedented times.

Amazon PPC Spring Cleaning

When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you have is really what you need in order to grow. Many sellers don’t do it often enough. Why not? Because it seems daunting and difficult, so much so that they put it off until it’s an unruly mess. And just as with any mess, your campaigns aren’t going to clean themselves up. It’s time to get in there and toss what’s no longer useful, scrub

Seller LabsBlog

It’s a perfect place to discover tips on how to launch your online business and sell online virtually everything. From time to time, you’ll get updates on the shopping cart we develop with so much love.