Amazon PPC Match Types Explained: Broad vs. Phrase vs. Exact

Funnel graphic illustrating Amazon PPC match types. Broad stage shows generic keywords like 'best leash for hiking with dogs,' 'dog collar and leash set,' and 'leashes for dogs.' Phrase stage narrows to 'retractable dog leash' and 'dog leash for hiking.' Exact stage ends with 'dog leash' and a yellow checkmark, representing a precise, high-converting keyword.

Stop Wasting Ad Spend—Here’s How to Match Your Keywords the Right Way If your Amazon PPC campaigns aren’t converting like you expected, the problem might not be your product—or even your ad copy. It could be your keyword match types. Targeting the wrong shopper queries is one of the fastest ways to blow through your […]

How to Choose Keywords for Amazon

Amazon Keyword Strategy

How do you choose keywords for Amazon? Replace “I think” and, “my gut says” with data-driven SEO research on Google & Amazon.

Navigating Amazon Brand Analytics: Important Metrics for Insightful Business Decisions

Amazon Brand Analytics

When it comes to making informed strategic decisions, having access to accurate data is a huge deal. Knowing how to interpret and implement these valuable assets is even more important. With that in mind, Amazon has made several updates to its Brand Analytics feature. Let’s take a deep dive into the main metrics of the Amazon Brand Analytics Dashboard.

Why You Need Amazon Product Research

Amazon Product Research

Amazon product research is the easiest way to find the right products to sell on Amazon. Whether you’re thinking about selling on Amazon FBA or you’re looking for potential products to expand your catalog, you need an Amazon product research tool.  Why? Here are the two biggest reasons: 1. Understand Pricing Profitable Products  You can’t […]