Connecting the Seller Labs MCP Server to Claude Web (Claude.ai)

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What’s the Seller Labs MCP Server — and why does it matter?

Think of the MCP Server as the bridge between your Amazon data and Claude.

It lets your AI assistant access real-time business data — safely and securely — without needing your Amazon login.

With the MCP Server connected, you can ask Claude questions like:

  • “What SKUs dropped in profit last week?”

  • “Which keywords are driving the most conversions this month?”

  • “How did my ad spend impact margin across top ASINs?”

Claude will instantly pull the data, analyze it, and give you clear answers — with charts, summaries, or SQL-style results if needed.

Beyond data analysis, the MCP also supports Sponsored Products campaign management — create, edit, pause, and optimize campaigns directly through your conversation with Claude. 🎬 Watch the announcement video

Before you start

  • An active Genius Bundle subscription — the MCP Server is included, there’s nothing extra to buy

  • Your Amazon marketplace connected in Seller Labs

  • A Claude Pro or Max account, and you’re signed into your Seller Labs account in the same browser

⚙️ Step-by-Step: How to Connect the Seller Labs MCP Server to Claude

The whole setup takes about two minutes.

Step 1: Open the + menu in Claude

Start a new chat and click the + button below the message box — the one labelled Add files, connectors, and more.

Step 2: Hover “Connectors”

The connector list opens alongside the menu.

Step 3: Choose “Add custom connector”

Click Add connector, then Add custom connector.

Step 4: Enter the MCP Server details

In the pop-up window:

  1. Enter a Name: “Seller Labs MCP”

  2. Paste this URL:

    https://ignite-api.sellerlabs.com/mcp

  3. Click Add.

💡 Pro Tip: Leave Advanced settings alone — the OAuth Client ID and Secret fields are optional and you don’t need them.

Step 5: You’re connected

Claude confirms with “Connected to Seller Labs MCP.” If a Seller Labs sign-in screen appears first, sign in with your Seller Labs credentials.

Step 6: Check it’s switched on

Back in + → Connectors, Seller Labs MCP Server should be toggled on. It’s listed under that name even though you typed “Seller Labs MCP” — the server reports its own name.

That means Claude is now securely linked to your Seller Labs data — and you’re ready to start asking data-driven questions!

✅ You’re All Set!

You can now ask Claude to pull reports, analyze metrics, and surface live insights — all powered by your Amazon data.

Example prompts to try:

  • “Show me my Amazon sales for the last 30 days.”

  • “Which products are trending down in conversion rate?”

  • “Summarize ad spend impact on profit this month.”

Want more? Check out our 61 Claude Prompts for Your Seller Labs MCP Server — copy-paste prompts for advertising, profitability, inventory, reviews, and more.

Need help? Our support team is happy to assist you!🙂

*No Credit Card Needed