Inventory

ASIN – Amazon Standard Identification Number.

Days On Hand – The estimated number of days until out of stock (Stock Quantity / 30-day Sales Rate)

Days Until Reorder – The number of days to order inventory before the Days On Hand equals specified Lead Time.

Inventory – Quantity of items considered “fulfillable.”

Lead Time – The approximate number of days for your product to be “in stock” after ordering more inventory.
​Parent ASIN – The non-buyable entity used to relate child products.
​Product – The title as it appears in the Amazon listing.

Projected Out – Estimated date when Stock Quantity = 0.

Reorder Level – Stock Quantity below this level triggers an alert.

Retail Value – The total value of inventory at retail price [Stock Quantity x Avg. Price].
​SKU – Stock Keeping Unit; seller assigned; unique identifier.

SKU Wholesale Value – Value of inventory at cost [Stock Quantity x COGS].

Financials

Advertising Spend – Amount spent on Amazon’s sponsored products campaigns in the time period selected.
​Avg. Net Profit – Estimated profit per unit ($) after all promotions, advertisements, returns/ refunds, fees and COGS.
​Avg. Price – Total Sales ($) divided by Units Sold (#) in the time period selected.
​Avg. Promotion – Total Promotions ($) divided by Units Sold (#) in the time period selected.
​COGS – Cost of Goods Sold is the cost associated with producing your product, which typically includes materials, labor, and shipment to fulfillment centers.

Loaded Cost – COGS + Avg. Amazon Fees.
​Margin – Net Profit divided by Revenue x 100.

Price – is the pricing of your product on Amazon.
​Profit – Estimated net profit ($) after all promotions, advertisements, returns/ refunds, fees and COGS.
​Promotions Spend – Amount spent on promotions in the time period selected.
​Revenue – Gross income before costs.
​Sales Forecast – Projected Units Sold (#) per day based on the previous 30-day Sales Rate.
​Sales Rate – Units Sold (#) divided by number of days in the time period selected.
​Total Amazon Fees – Total fees per item, including FBA, shipping, shipping chargebacks, and commission fees.
​Units Returned – The total number of returns in the time period selected.
​Units Sold – The quantity of products sold in the selected time period.

Performance

Buy Box % – The percentage of page views for an ASIN where your company appeared in the Buy Box.
​Pageviews – The total number of unique visits the product detail page received for the ASIN.
​Session Conversion % – Units Sold (#) relative to the number of sessions the product detail page received for the ASIN.
​Sessions – A visit to your product detail page; one session includes all activity from an IP address within a 24-hour period for an ASIN.

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