Profit Genius Updates and Announcements

Last updated:

📢 Why an Update and Announcements Page?

We believe in keeping you in the loop. Our commitment to transparency led us to create this dedicated page to share updates, improvements, and announcements related to the Profit Genius. Stay informed about new features, enhancements, and tips that can supercharge your selling experience.

🚀 MCP Ad Campaign Management is Here!

Effective April 3, 2026 — The Seller Labs MCP now supports full Sponsored Products campaign management. Previously read-only, you can now create, edit, and optimize SP campaigns directly through AI conversation.

What you can do:

  • ✅ Create campaigns end-to-end in one conversation (campaign + ad group + product ads + keywords)

  • ✅ Adjust daily budgets and keyword bids

  • ✅ Pause or enable campaigns, ad groups, and keywords

  • ✅ View live campaign performance from the Amazon Ads API

🛡️ Built-in guardrails to protect your spend:

  • Spend guardrail blocks budget increases over 2x your 30-day average daily spend

  • Inventory guardrail blocks campaigns for ASINs with less than 14 days of FBA supply

  • Both require your explicit confirmation to override

🎬 Watch the announcement video

🔜 Sponsored Brands and Sponsored Display support coming soon.

🎉 Multiple Logins Now Available! 🎉

Effective April 4, 2024 you can now enjoy multiple logins for a single Seller Labs account. Managing your account is now easier than ever for you and your team. With multiple logins, everyone on your team can have their own access without sharing login details. Setting it up is simple and it streamlines your workflow.

To get started with multiple logins, simply navigate to your account settings, then to ‘My Organization,’ and add any additional logins.

🌟 Updated Data Hub Views

Effective April 15, 2024: We have made the decision to sunset the Agency Report App from The Lab on April 15, 2024. Within The Lab, you can find a range of reports that provide insights into your marketplace’s financial information, product performance, PPC ad data, and visualizations.

Effective February 15, 2024: we have phased out the [inventory] table in Profit Genius. We recommend transitioning to the [fba_inventory] table for all your Amazon inventory data needs. Users currently utilizing the [inventory] table should be aware that this adjustment may lead to disruptions.


Effective February 5, 2024: we have renamed the view ‘monthly_storage_fees’ to ‘fba_monthly_storage_fees’ for clarity and consistency. Just like our revamped views, this change aims for a smoother data management experience.


Effective January 19, 2024: Key views like sns_performance_data, fba_reimbursements_data, fba_removal_order_detail, and aged_inventory_storage_fees have been revamped for a more user-friendly experience.

✨SKU/MSKU entries in Profit Genius views should be named [listing_sku]. ✨

🔄 Future Reports: Ensure all future reports in Profit Genius views follow the [listing_sku] convention for consistency and streamlined data management.

Need help? Our support team is happy to assist you! 🙂

*No Credit Card Needed