1. Support for Sponsored Brand Ads

Ad Genius currently supports Sponsored Brand Ads placed through Amazon Advertising only. Within Ad Genius, you can:

• Manually adjust bids for Sponsored Brand campaigns

• Adjust keywords associated with your Sponsored Brand ads

• Access suggestions, specifically:

  • Bid adjustment suggestions

  • Archive keyword suggestions

Note: Although Ad Genius provides insights and recommendations for Sponsored Brand campaigns, there are some operational limitations at this time (see Section 4 below).

2. Requirements for Using Sponsored Brand Ads

Before you can locate Sponsored Brand Ads campaigns in Ad Genius:

• You must complete Amazon’s Brand Registry process.

• Your products need to be properly associated with your brand.

• You can only create Sponsored Brand Ads for products where you are the brand owner.

3. How to Locate Sponsored Brand Ads in Ad Genius

• If you have Sponsored Brand campaigns active in Seller Central, you will see the Sponsored Brand Ads campaigns listed on the Campaign Manager page.
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• Sponsored Brand Ads Reporting within Ad Genius lets you monitor and analyze the basic metrics of your Sponsored Brand campaigns.

  

4. Differences and Limitations

• The campaign data layout in Ad Genius for Sponsored Brand Ads is similar to Sponsored Product Ads, but:

  • Some fields are missing because Sponsored Brand Ads use different parameters and metrics.

• Important Limitation:

  • Currently, Ad Genius cannot push changes (such as bid updates or keyword edits) to Sponsored Brand campaigns via Amazon’s API.

  • This means that while Ad Genius can suggest changes and report on performance, any actual adjustments must be made directly in Seller Central.

  • Once Amazon enables API support for Sponsored Brand changes, Ad Genius will be updated to support these actions.

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