Amazon has redefined the term “brand” in a way that differentiates between sellers with their own lines of products (applicable to both vendors and sellers who own their trademarks) and sellers who resell products for which they do not hold trademark. But is there really a difference when it comes to building your brand on […]
Since the dawn of trade, there have been cheaters looking to get one over in the deal. And since the dawn of Amazon, cheaters have made it easier, faster, and sadly, more profitable to do so. Smart Amazon sellers are protecting themselves against black-hat tactics. But what if you’re still trying to make sense of […]
In a world of increased competition amongst online sellers, combating Amazon counterfeits has become a necessity for most businesses. Here are several tools to help beat bad players. Did you catch the Amazon Black Hat tactics webinar we had last week? I hope you did – and no, of course, we didn’t teach black hat […]
Watch Amazon experts Jeff Cohen (Seller Labs CRO) and Davide Nicolucci (featured in the Buzzfeed article) as they answer your questions and discuss common black-hat tactics to watch out for and what to do if your business has been targeted.
On May 21, Amazon ran a Seller Central news blurb with the attractive headline of “Increase Sales and Get Storage Fee Discounts of 50% to 75%.” Tempting, right? Indeed, but there’s also much more to this Amazon logistics story. Catch this conversation between Seller Labs CRO Jeff Cohen and Amazon logistics expert and Hub Dub […]
Amazon’s beta Templated Messaging feature for Buyer-Seller Messaging in Seller Central is aimed at improving the buying and selling experience with standardized messages. Whenever Amazon changes anything inside of Seller Central, the collective selling community’s ears perk up. We all want to know what has changed and how it affects sellers, shoppers, and service providers. […]
In an attempt to protect buyer privacy and enhance customer satisfaction, Amazon has begun rolling out Customer Phone Number Anonymization. This new addition to the Amazon Terms of Service is a supplement to “Appropriate Treatment of Customer Phone Numbers” as included in the Prohibited Seller Activities and Actions guidelines. The policy change also signals an […]
Today I sat down with CJ Rosenbaum, Founding Partner and Managing Attorney at Amazon Sellers Lawyers. The firm represents sellers dealing with Amazon account suspension, policy violations, and intellectual property law. I wanted to cover three main topics with CJ: What he’s seeing in 2019 as the year takes shape. Trademarks and how to apply for […]
Project Zero is Amazon’s latest program that puts the power of combating counterfeit products into the hands of brand owners. Amazon’s Project Zero program is the latest tool created by the company to fight the scourge of counterfeit products on its site. Project Zero is an invite-only program where U.S. brands have to join a […]
With a new year comes the impetus to make resolutions and changes. All too often, we overreach on these good intentions and end up not meeting our goals; in turn, feeling as if we’ve let ourselves (or others) down Then the failure narrative sets in and we psych ourselves out for future success while adding […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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