Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.
