Caroline Powell

Read blogs from Caroline Powell

We all know the saying, “Imitation is the sincerest form of flattery.” You see it all the time in business: Amazon notices that All Birds sneakers are taking off, so they create a similar product...

In 2019, the Prime Day sale sold more items than Black Friday and Cyber Monday combined. What is in store for Prime Day 2021?...
The Amazon Marketplace reigns supreme when it comes to sales. But strategic brands take chances off Amazon, especially when it comes to identifying and reaching target audiences who can really drive your brand forward. If...

The FBA New Selection Program offers “free sponsored ads, promotional clicks, shipping, storage, removals, and returns on eligible, new products for a limited time”. On April 1, 2021, Amazon rolled out this new feature, seemingly...

AMZ Teardown: Product Listings that Beat the Competition originally aired live on Wednesday, May 19. Information shared was up to date as of that date. Selling on Amazon is a constant stream of competition. You’re...

Amazon PPC or Sponsored Advertising is essential. Learn everything you need to know in 2020 with this comprehensive guide....

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Content Marketing Analyst

Most Popular Blogs

💰 Why Amazon Profit Tracking Matters Whether you’re a new Amazon seller with a handful of SKUs or a seasoned brand running hundreds, one question unites everyone: 👉 “Am I actually making money on each...

Key Takeaways: The Struggle Amazon Sellers Face You’ve launched your products, optimized your listings, and started making sales—but why does it feel like you’re constantly fighting for every customer? The truth is, without brand-building, you’re...

🔥 Unlock Your Amazon Growth Potential with These Must-Attend Events Want to stay competitive and profitable on Amazon in 2025? Attending the right conferences is one of the smartest investments you can make. These events...

Amazon Retires the Customer Reviews Dashboard On September 30, 2025, Amazon will retire the long-standing Customer Reviews dashboard in Seller Central. In its place, sellers will find the Voice of the Customer (VoC) dashboard, a...

Amazon virtual bundles let you combine multiple products into one listing without managing extra inventory. They help increase average order value, improve visibility in search, and boost profit margins—but require careful product selection and marketing...