Caroline Powell

Read blogs from Caroline Powell

We all know the saying, “Imitation is the sincerest form of flattery.” You see it all the time in business: Amazon notices that All Birds sneakers are taking off, so they create a similar product...

In 2019, the Prime Day sale sold more items than Black Friday and Cyber Monday combined. What is in store for Prime Day 2021?...
The Amazon Marketplace reigns supreme when it comes to sales. But strategic brands take chances off Amazon, especially when it comes to identifying and reaching target audiences who can really drive your brand forward. If...

The FBA New Selection Program offers “free sponsored ads, promotional clicks, shipping, storage, removals, and returns on eligible, new products for a limited time”. On April 1, 2021, Amazon rolled out this new feature, seemingly...

AMZ Teardown: Product Listings that Beat the Competition originally aired live on Wednesday, May 19. Information shared was up to date as of that date. Selling on Amazon is a constant stream of competition. You’re...

Amazon PPC or Sponsored Advertising is essential. Learn everything you need to know in 2020 with this comprehensive guide....

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Content Marketing Analyst

Most Popular Blogs

🔍 The Question Every Seller Asks: “How do I check my competitor’s traffic sources?” If you’ve ever asked the same thing, you’re not alone. Every Amazon seller — from private label beginners to seven-figure brands...

💰 The Pain Every Amazon Seller Knows You check your Seller Central dashboard. Traffic looks fine. Ads are running. But your payout feels light — again. You dig into reports, jump between tabs, and still...

💰 Black Friday and Cyber Monday are once again shaping up to be record-breaking events on Amazon. But this year, sellers face new challenges: higher fees, more competition, and AI-driven ads that make it easier...

⚙️ Since launching the Amazon MCP Server, sellers have already started transforming how they interact with their data. Instead of juggling endless reports and dashboards, they’re now asking AI for instant answers powered by their...

🧠 Amazon sellers have never had more data — yet turning that data into actionable insights has always been the hardest part. Reports, dashboards, and endless spreadsheets can make it feel like you’re swimming in...

Amazon is a powerful platform for growing your business, but it’s also full of hidden fees that can quietly chip away at your profits.  That’s why regular fee audits matter. They help you catch overcharges,...