Lisa Jones is a seasoned Amazon strategist and content creator at Seller Labs with 9+ years of deep industry expertise. She spent nearly a decade on the leadership team of an 8-figure Amazon business, managing listing optimization and product research operations that directly impacted growth. Now, she leverages that hands-on experience to create high-impact content that helps sellers scale smarter, faster, and more profitably.
Follow Lisa’s insights to stay ahead of marketplace trends and take action with confidence.
Selling on Amazon in 2025 looks easier than ever—until you try to figure out how much you’re actually making. Your sales look great. But when the payouts arrive, it doesn’t add up. Where’s all the...
Prime Day 2025 was supposed to break records. Instead, it broke expectations—and not in a good way. 🛒 U.S. Day 1 sales dropped by 41% compared to 2024 (BDSN). Once-reliable bestsellers vanished from top rankings....
Amazon advertising used to feel like a secret code only big brands could crack. Now in 2025, it’s not just accessible—it’s essential. If you’re launching a product on Amazon and skipping PPC, you’re not invisible....
The shipping container didn’t budge. Three weeks of delays. A price increase that wiped out the seller’s margin. And no clear answer—just uncertainty. That was the reality for many Amazon sellers navigating the tangled mess...
“It’s not just about listing your product anymore—it’s about bringing it to life.” In 2025, selling on Amazon means competing in a marketplace driven by scrolls, swipes, and split-second decisions. A killer headline? Helpful. A...
What if one small badge could double your conversions? In 2025, Amazon badges aren’t just decoration — they’re decisive. From the Best Seller and Amazon’s Choice badges to new program-driven badges like Climate Pledge Friendly...
📈 Why Scaling Amazon Feels Overwhelming (and How to Fix It) Every Amazon seller eventually hits the same wall: The truth? Scaling isn’t about selling more products — it’s about building systems that save time,...
As an Amazon seller, choosing the right fulfillment method can make or break your business. Fulfillment by Amazon (FBA) offers a powerful solution that simplifies logistics, but it can be overwhelming for new sellers. In...
📦Why Q4 Inventory Is Different (and Risky) Every Amazon seller dreams of Q4 profits — but too many watch them vanish because of stockouts, storage fees, or January return chaos. It happens every year: sellers...
💰 Why Amazon Profit Tracking Matters Whether you’re a new Amazon seller with a handful of SKUs or a seasoned brand running hundreds, one question unites everyone: 👉 “Am I actually making money on each...
Key Takeaways: The Struggle Amazon Sellers Face You’ve launched your products, optimized your listings, and started making sales—but why does it feel like you’re constantly fighting for every customer? The truth is, without brand-building, you’re...
🔥 Unlock Your Amazon Growth Potential with These Must-Attend Events Want to stay competitive and profitable on Amazon in 2025? Attending the right conferences is one of the smartest investments you can make. These events...
